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Novel Protein Treats For Dogs

Our hand selected Novel Protein collection contains 100% natural products which are safe for dogs with even extreme allergies and intolerances.

What is a novel protein?
A novel protein is a protein source that your dog has never tried before or become intolerant to. Some dogs can become intolerant to common proteins such as chicken or beef which are commonly found in commercial dog food, and some dogs require strict diets which exclude mainstream proteins to avoid stomach upsets and this often means excluding healthy treats.

All the treats in this wonderfully healthy collection are delicious, single-source novel proteins which ensure your four-legged friend can enjoy 100% natural treats which they have not become intolerant to.

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  • HypoallergenicHypoallergenic
    Rabbit Ears for Dogs

    Rabbit Ears with Fur

    £0.00 - £0.00
    £0.00
    £4.99 - £45.99
    £4.99 - £45.99
    £4.99
    In stock

    • Fat: 21.5%
    • Protein: 46.8%
    • Hardness:
      ●●○○○

    Premium Natural Rabbit Ears with Hair - Hypoallergenic dog treat WPS Exclusive!  Our 100% natural dried rabbit ears are the highest quality availab...

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    £0.00 - £0.00
    £0.00
    £4.99 - £45.99
    £4.99 - £45.99
    £4.99
  • HypoallergenicBritish Product

    Smoked Salmon Skin Flatties

    £0.00 - £46.99
    £0.00
    £7.99 - £46.99
    £7.99 - £46.99
    £7.99
    In stock

    • Fat: 30.2%
    • Protein: 46.0%
    • Hardness:
      ●●○○○

    Part of our premium dried fish range, our 100% natural salmon skin flatties are perfect for dog training, to reward good behaviour, or just as a ta...

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    £0.00 - £46.99
    £0.00
    £7.99 - £46.99
    £7.99 - £46.99
    £7.99
  • HypoallergenicHypoallergenicBritish Product

    Premium Salmon Jerky Small Crunchies

    £0.00 - £32.99
    £0.00
    £5.99 - £32.99
    £5.99 - £32.99
    £5.99
    In stock

    • Fat: 43.7%
    • Protein: 48.4%
    • Hardness:
      ●○○○○

    Premium Salmon Jerky Small Crunchies Part of our premium dried fish range, our 100% natural salmon crunchies are perfect for dog training, to rewar...

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    £0.00 - £32.99
    £0.00
    £5.99 - £32.99
    £5.99 - £32.99
    £5.99
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low FatBritish Product
    Split Red Deer Antler - Small

    Split Red Deer Antlers

    £0.00 - £0.00
    £0.00
    £7.99 - £26.99
    £7.99 - £26.99
    £7.99
    Low stock

    • Fat: 0.1%%
    • Protein: 32%%
    • Hardness:
      ●●●●○

    Our split Red Deer Antlers are a completely natural long-lasting dog chew which excels at teeth cleaning and improving gum health. These naturally ...

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    £0.00 - £0.00
    £0.00
    £7.99 - £26.99
    £7.99 - £26.99
    £7.99
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low FatBritish Product
    Small Red Deer Antler

    Red Deer Antlers

    £0.00 - £0.00
    £0.00
    £8.99 - £41.99
    £8.99 - £41.99
    £8.99
    In stock

    • Fat: 0.1%%
    • Protein: 32%%
    • Hardness:
      ●●●●●

    Our Red Deer Antlers are a completely natural long-lasting dog chew which excels at teeth cleaning and improving gum health. These naturally shed a...

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    £0.00 - £0.00
    £0.00
    £8.99 - £41.99
    £8.99 - £41.99
    £8.99
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low FatBritish Product
    Small Fallow Deer Antler

    Fallow Deer Antlers

    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
    In stock

    • Fat: 0.1%
    • Protein: 32%
    • Hardness:
      ●●●●●

    Our Fallow Deer Antlers are a completely natural long-lasting dog chew which excels at teeth cleaning and improving gum health. These naturally she...

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    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low Fat
    Medium Elk Antler

    Elk Antlers

    £0.00 - £0.00
    £0.00
    £13.99 - £25.99
    £13.99 - £25.99
    £13.99
    In stock

    • Fat: 0.1%%
    • Protein: 32%%
    • Hardness:
      ●●●●●

    Our Elk Antlers are a completely natural long-lasting dog chew which excels at teeth cleaning and improving gum health. These naturally shed antler...

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    £0.00 - £0.00
    £0.00
    £13.99 - £25.99
    £13.99 - £25.99
    £13.99

Trending Products:

  • Gourmet PURE MEAT Training Treats

    £6.49 - £27.99
    £6.49 - £27.99
    £6.49 - £27.99
    £6.49
    In stock

    • Hardness:
      ●●●○○

    Elevate your dog's training sessions with our exceptional range of Gourmet Training Treats meticulously crafted for dogs of all breeds and sizes! O...

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    £6.49 - £27.99
    £6.49 - £27.99
    £6.49 - £27.99
    £6.49
  • Low Fat
    Thick pizzles image 1

    15cm Odourless Premium Bull Pizzle sticks

    £17.99 - £59.99
    £17.99 - £59.99
    £17.99 - £59.99
    £17.99
    In stock

    • Fat: 4.0%
    • Protein: 85.4%
    • Hardness:
      ●●●●○

    Thick, meaty, odourless, straight and ultra low fat, these bull pizzles make a very special treat for a very special dog.Our premium quality beef p...

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    £17.99 - £59.99
    £17.99 - £59.99
    £17.99 - £59.99
    £17.99
  • British Product

    Gourmet Dog Sausages - Venison

    £0.00 - £0.00
    £0.00
    £4.99 - £18.99
    £4.99 - £18.99
    £4.99
    In stock

    • Fat: 14.5%
    • Protein: 36.2%
    • Hardness:
      ●○○○○

    Our premium quality venison gourmet sausages are a 100% British made natural dog chew & treat made in a DEFRA approved establishment using only...

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    £0.00 - £0.00
    £0.00
    £4.99 - £18.99
    £4.99 - £18.99
    £4.99
  • HypoallergenicHypoallergenic
    Rabbit Ears for Dogs

    Rabbit Ears with Fur

    £0.00 - £0.00
    £0.00
    £4.99 - £45.99
    £4.99 - £45.99
    £4.99
    In stock

    • Fat: 21.5%
    • Protein: 46.8%
    • Hardness:
      ●●○○○

    Premium Natural Rabbit Ears with Hair - Hypoallergenic dog treat WPS Exclusive!  Our 100% natural dried rabbit ears are the highest quality availab...

    View full details
    £0.00 - £0.00
    £0.00
    £4.99 - £45.99
    £4.99 - £45.99
    £4.99
  • HypoallergenicBritish Product

    Grain-Free 80% Poultry Training Dog Treats

    £0.00 - £0.00
    £0.00
    £14.99 - £119.99
    £14.99 - £119.99
    £14.99
    In stock

    • Fat: 15%
    • Protein: 28%
    • Hardness:
      ●●●○○

    Our new range of delicious dog training treats are packed with goodness and are irresistible to dogs of all sizes. Our little bone shaped treats co...

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    £0.00 - £0.00
    £0.00
    £14.99 - £119.99
    £14.99 - £119.99
    £14.99
  • Low Fat

    Round Beef Gullet

    £0.00 - £0.00
    £0.00
    £5.99 - £30.99
    £5.99 - £30.99
    £5.99
    In stock

    • Fat: 10%
    • Protein: 56%
    • Hardness:
      ●●●○○

    Our Round Beef Gullet is a premium natural chew designed to keep your dog's teeth and gums healthy. Made from 100% beef oesophagus, this treat is r...

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    £0.00 - £0.00
    £0.00
    £5.99 - £30.99
    £5.99 - £30.99
    £5.99
  • HypoallergenicLow FatHypoallergenic Low Fat
    Single Lamb Ear with Hair for Dogs

    Lamb Ears With Hair

    £0.00 - £0.00
    £0.00
    £4.99 - £27.99
    £4.99 - £27.99
    £4.99
    In stock

    • Fat: 9.1%
    • Protein: 74.2%
    • Hardness:
      ●●○○○

    Our lambs ears with hair are a delicious and healthy treat which help to maintain healthy teeth and gums and satisfy the natural chewing instinct i...

    View full details
    £0.00 - £0.00
    £0.00
    £4.99 - £27.99
    £4.99 - £27.99
    £4.99
  • XL Iberian Pigs Ear

    Bulk Pack: 50 x Premium XL Iberian Pigs Ears

    £0.00 - £0.00
    £0.00
    £58.99
    £58.99 - £58.99
    £58.99
    In stock

    • Fat: 15.0%
    • Protein: 75.0%
    • Hardness:
      ●●●●○

    RRP: £2.50 eachOur XL pigs ears are and nothing like the crispy pigs ears you see in shops or the cheap ones being offered online.These come from I...

    View full details
    £0.00 - £0.00
    £0.00
    £58.99
    £58.99 - £58.99
    £58.99
  • Hypoallergenic

    Lamb Feet/Trotters Dog Treat

    £0.00 - £0.00
    £0.00
    £4.99 - £20.99
    £4.99 - £20.99
    £4.99
    In stock

    • Fat: 15.2%
    • Protein: 70.7%
    • Hardness:
      ●●●●●

    Our premium quality lamb feet are a tasty and long lasting treat which helps to maintain healthy teeth and gums.  Dogs absolutely love these 100% n...

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    £0.00 - £0.00
    £0.00
    £4.99 - £20.99
    £4.99 - £20.99
    £4.99
  • 1kg Beef tails for dogs

    Beef Cow/Bull Tails

    £0.00 - £0.00
    £0.00
    £5.99 - £57.99
    £5.99 - £57.99
    £5.99
    In stock

    • Fat: 14.8%
    • Protein: 58.9%
    • Hardness:
      ●●●●○

    Our natural dried beef tails are a long lasting dog chew and are simply 100% air dried cow tails with no artificial colourings, additives or preser...

    View full details
    £0.00 - £0.00
    £0.00
    £5.99 - £57.99
    £5.99 - £57.99
    £5.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product

    Premium Cod Skin Flatties

    £0.00 - £45.99
    £0.00
    £6.99 - £45.99
    £6.99 - £45.99
    £6.99
    In stock

    • Fat: 2%
    • Protein: 87%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural, human grade cod skin flatties are perfect for dog training, to reward good behaviour, or ju...

    View full details
    £0.00 - £45.99
    £0.00
    £6.99 - £45.99
    £6.99 - £45.99
    £6.99

  • Wonky Pigs Ears - 1kg

    £0.00 - £0.00
    £0.00
    £25.99
    £25.99 - £25.99
    £25.99
    Low stock

    • Fat: 22.5%
    • Protein: 66.0%
    • Hardness:
      ●●●●○

    Our wonky pigs ears may not be the prettiest of the bunch, but what they lack in aesthetics they more than make up for in flavour!While us humans l...

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    £0.00 - £0.00
    £0.00
    £25.99
    £25.99 - £25.99
    £25.99
  • Hypoallergenic

    Braided Lamb Head Skin/Scalp

    £0.00 - £0.00
    £0.00
    £4.99 - £58.99
    £4.99 - £58.99
    £4.99
    In stock

    • Fat: 15.0%
    • Protein: 68.0%
    • Hardness:
      ●●○○○

    Our braided Lamb head skin twists are a highly digestible, high in protein & low-fat natural chew for dogs. These are popular chews for many do...

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    £0.00 - £0.00
    £0.00
    £4.99 - £58.99
    £4.99 - £58.99
    £4.99
  • Low Fat
    1kg Beef tripe for dogs

    Premium Beef Tripe Sticks

    £0.00 - £0.00
    £0.00
    £4.99 - £32.99
    £4.99 - £32.99
    £4.99
    In stock

    • Fat: 1.5%
    • Protein: 75.0%
    • Hardness:
      ●●○○○

    Premium Beef Tripe Sticks Our 100% natural beef tripe sticks are a rich and nutritious snack for your dog.Our tripe is premium, grade 1 quality fro...

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    £0.00 - £0.00
    £0.00
    £4.99 - £32.99
    £4.99 - £32.99
    £4.99

  • Gourmet PURE MEAT Sticks

    £7.49 - £52.99
    £7.49 - £52.99
    £7.49 - £52.99
    £7.49
    In stock

    • Hardness:
      ●●●○○

    Not just for training, our delicious pure meat sticks are around 13cm long and are pliable and easy to break so you can give your dog as much or as...

    View full details
    £7.49 - £52.99
    £7.49 - £52.99
    £7.49 - £52.99
    £7.49
  • Hypoallergenic

    Treat Box: Natural Beef Tails

    £0.00 - £0.00
    £0.00
    £5.99 - £10.99
    £5.99 - £10.99
    £5.99
    In stock

    • Fat: 14.8%
    • Protein: 58.9%
    • Hardness:
      ●●●●○

    Our natural dried beef tails are a long lasting dog chew and are simply 100% air dried beef tails with no artificial colourings, additives or prese...

    View full details
    £0.00 - £0.00
    £0.00
    £5.99 - £10.99
    £5.99 - £10.99
    £5.99
  • HypoallergenicLow FatHypoallergenic Low Fat
    Lamb Tripe for Dogs

    Premium Lamb Tripe Dog Treats

    £0.00 - £0.00
    £0.00
    £5.99 - £32.99
    £5.99 - £32.99
    £5.99
    In stock

    • Fat: 7.1%
    • Protein: 77.3%
    • Hardness:
      ●●○○○

    Premium Lamb Tripe Sticks Our 100% natural lamb tripe sticks are a rich and nutritious snack for your dog which are 100% digestible, low fat and hy...

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    £0.00 - £0.00
    £0.00
    £5.99 - £32.99
    £5.99 - £32.99
    £5.99
  • Low FatBritish Product
    2pcs Giant Paddywack

    British Giant Paddywack

    £0.00 - £0.00
    £0.00
    £6.99 - £17.99
    £6.99 - £17.99
    £6.99
    In stock

    • Fat: 7.4%
    • Protein: 69.4%
    • Hardness:
      ●●●○○

    Our 100% natural giant beef paddywack is a delicious treat from here in the UK.Paddywack is simply the nuchal ligament that connects the cows head ...

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    £0.00 - £0.00
    £0.00
    £6.99 - £17.99
    £6.99 - £17.99
    £6.99
  • Low Fat

    Extra Large Odourless Pizzles

    £22.99 - £22.99
    £22.99
    £22.99 - £22.99
    £22.99
    In stock

    • Fat: 4.0%
    • Protein: 85.4%
    • Hardness:
      ●●●●○

    Thick, meaty, odourless, straight and ultra low fat, these bull pizzles make a very special treat for a very special dog.These are our extra large ...

    View full details
    £22.99 - £22.99
    £22.99
    £22.99 - £22.99
    £22.99
  • British Product

    Gourmet Dog Sausages - Chicken

    £0.00 - £0.00
    £0.00
    £4.99 - £18.99
    £4.99 - £18.99
    £4.99
    In stock

    • Fat: 20.1%
    • Protein: 20.8%
    • Hardness:
      ●○○○○

    Our premium quality chicken gourmet sausages are a 100% British made natural dog treat made in a DEFRA approved establishment using only the highes...

    View full details
    £0.00 - £0.00
    £0.00
    £4.99 - £18.99
    £4.99 - £18.99
    £4.99
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