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Try our SENSATIONAL range of Gourmet Paté and treats!

Try our SENSATIONAL range of Gourmet Paté and treats!

Try our SENSATIONAL range of Gourmet Paté and treats!

Try our SENSATIONAL range of Gourmet Paté and treats!

Novel Protein Treats For Dogs

Our hand selected Novel Protein collection contains 100% natural products which are safe for dogs with even extreme allergies and intolerances.

What is a novel protein?
A novel protein is a protein source that your dog has never tried before or become intolerant to. Some dogs can become intolerant to common proteins such as chicken or beef which are commonly found in commercial dog food, and some dogs require strict diets which exclude mainstream proteins to avoid stomach upsets and this often means excluding healthy treats.

All the treats in this wonderfully healthy collection are delicious, single-source novel proteins which ensure your four-legged friend can enjoy 100% natural treats which they have not become intolerant to.

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  • HypoallergenicHypoallergenic
    Rabbit Ears for Dogs
    Save up to £3.00 Save £0.00

    Rabbit Ears with Fur

    £8.99 - £52.99
    £8.99 - £52.99
    £8.99
    £8.09 - £49.99
    £8.09 - £49.99
    £8.09
    In stock

    • Fat: 21.5%
    • Protein: 46.8%
    • Hardness:
      ●●○○○

    Premium Natural Rabbit Ears with Fur - Hypoallergenic dog treat WPS Exclusive!  Our 100% natural dried rabbit ears are the highest quality availabl...

    View full details
    £8.99 - £52.99
    £8.99 - £52.99
    £8.99
    £8.09 - £49.99
    £8.09 - £49.99
    £8.09
    Save up to £3.00 Save £0.00
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product
    Save up to £13.00 Save £0.00

    Premium Salmon Skin Flatties

    £12.99 - £46.99
    £12.99 - £46.99
    £12.99
    £7.99 - £46.99
    £7.99 - £46.99
    £7.99
    In stock

    • Fat: 30.2%
    • Protein: 46.0%
    • Hardness:
      ●●○○○

    Part of our premium dried fish range, our 100% natural salmon skin flatties are perfect for dog training, to reward good behavior, or just as a tas...

    View full details
    £12.99 - £46.99
    £12.99 - £46.99
    £12.99
    £7.99 - £46.99
    £7.99 - £46.99
    £7.99
    Save up to £13.00 Save £0.00
  • HypoallergenicHypoallergenicBritish Product
    Save up to £7.00 Save £0.00

    Premium Salmon Jerky Small Crunchies

    £11.99 - £29.99
    £11.99 - £29.99
    £11.99
    £5.99 - £29.99
    £5.99 - £29.99
    £5.99
    In stock

    • Fat: 43.7%
    • Protein: 48.4%
    • Hardness:
      ●○○○○

    Premium Salmon Jerky Small Crunchies Part of our premium dried fish range, our 100% natural salmon crunchies are perfect for dog training, to rewar...

    View full details
    £11.99 - £29.99
    £11.99 - £29.99
    £11.99
    £5.99 - £29.99
    £5.99 - £29.99
    £5.99
    Save up to £7.00 Save £0.00
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low FatBritish Product
    Split Red Deer Antler - Small

    Split Red Deer Antlers

    £0.00 - £0.00
    £0.00
    £7.99 - £26.99
    £7.99 - £26.99
    £7.99
    Low stock

    • Fat: 0.1%%
    • Protein: 32%%
    • Hardness:
      ●●●●○

    Our split Red Deer Antlers are a completely natural long-lasting dog chew which excels at teeth cleaning and improving gum health. These naturally ...

    View full details
    £0.00 - £0.00
    £0.00
    £7.99 - £26.99
    £7.99 - £26.99
    £7.99
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low FatBritish Product
    Small Red Deer Antler

    Red Deer Antlers

    £0.00 - £0.00
    £0.00
    £8.99 - £41.99
    £8.99 - £41.99
    £8.99
    In stock

    • Fat: 0.1%%
    • Protein: 32%%
    • Hardness:
      ●●●●●

    Our Red Deer Antlers are a completely natural long-lasting dog chew which excels at teeth cleaning and improving gum health. These naturally shed a...

    View full details
    £0.00 - £0.00
    £0.00
    £8.99 - £41.99
    £8.99 - £41.99
    £8.99
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low FatBritish Product
    Small Fallow Deer Antler

    Fallow Deer Antlers

    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
    In stock
    • Fat: 0.1%
    • Protein: 32%
    • Hardness:
      ●●●●●

    Our Fallow Deer Antlers are a completely natural long-lasting dog chew which excels at teeth cleaning and improving gum health. These naturally she...

    View full details
    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low Fat
    Medium Elk Antler

    Elk Antlers

    £0.00 - £0.00
    £0.00
    £13.99 - £25.99
    £13.99 - £25.99
    £13.99
    In stock

    • Fat: 0.1%%
    • Protein: 32%%
    • Hardness:
      ●●●●●

    Our Elk Antlers are a completely natural long-lasting dog chew which excels at teeth cleaning and improving gum health. These naturally shed antler...

    View full details
    £0.00 - £0.00
    £0.00
    £13.99 - £25.99
    £13.99 - £25.99
    £13.99

Trending Products:

  • Low Fat

    Genuine Himalayan Yak Bars

    £2.99 - £15.99
    £2.99 - £15.99
    £2.99 - £15.99
    £2.99
    In stock

    • Fat: 2.5%
    • Protein: 72%
    • Hardness:
      ●●●●●

    AUTHENTIC HAND CRAFTED NEPALESE YAK CHEWS! Our Himalayan Yak chews are a genuine product having been hand crafted in the Himalayas by Nepalese dair...

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    £2.99 - £15.99
    £2.99 - £15.99
    £2.99 - £15.99
    £2.99

  • Gourmet Dog Sausages - Venison - 1kg

    £0.00 - £0.00
    £0.00
    £21.99
    £21.99 - £21.99
    £21.99
    In stock

    Our premium quality venison gourmet sausages are a 100% British made natural dog chew & treat made in a DEFRA approved establishment using only...

    View full details
    £0.00 - £0.00
    £0.00
    £21.99
    £21.99 - £21.99
    £21.99
  • Hypoallergenic
    Lamb Head Skin Scalp for Dogs
    Save up to £10.00 Save £0.00

    Lamb Head Skin/Scalp Dog Chews/Treats

    £7.99 - £38.99
    £7.99 - £38.99
    £7.99
    £4.99 - £30.99
    £4.99 - £30.99
    £4.99
    In stock

    • Fat: 15.0%
    • Protein: 68.0%
    • Hardness:
      ●●○○○

    Our delicious lamb head skin strips are a tasty, hypoallergenic treat for our four-legged friends.Our lamb headskin is a 100% natural product with ...

    View full details
    £7.99 - £38.99
    £7.99 - £38.99
    £7.99
    £4.99 - £30.99
    £4.99 - £30.99
    £4.99
    Save up to £10.00 Save £0.00
  • HypoallergenicLow FatHypoallergenic Low Fat
    Single chicken foot

    Free Range Chicken Feet

    £0.00 - £74.99
    £0.00
    £12.99 - £74.99
    £12.99 - £74.99
    £12.99
    In stock

    • Fat: 9.7%
    • Protein: 57.9%
    • Hardness:
      ●●○○○

    Our free range chicken feet are 100% pure and natural chicken, air-dried to perfection.These crunchy little snacks are very healthy and are perfect...

    View full details
    £0.00 - £74.99
    £0.00
    £12.99 - £74.99
    £12.99 - £74.99
    £12.99
  • HypoallergenicBritish Product

    Grain-Free 80% Fish Training Dog Treats

    £0.00 - £0.00
    £0.00
    £14.99 - £55.99
    £14.99 - £55.99
    £14.99
    In stock

    • Fat: 12%
    • Protein: 32%
    • Hardness:
      ●●●○○

    Our new range of delicious dog training treats are packed with goodness and are irresistible to dogs of all sizes!Our little fish shaped treats con...

    View full details
    £0.00 - £0.00
    £0.00
    £14.99 - £55.99
    £14.99 - £55.99
    £14.99
  • Low FatBritish Product
    Save up to £8.00 Save £0.00

    British Moon Bones

    £4.99 - £24.99
    £4.99 - £24.99
    £4.99
    £4.99 - £16.99
    £4.99 - £16.99
    £4.99
    In stock

    • Fat: 9%
    • Protein: 59%
    • Hardness:
      ●●●●○

    Moon Bones are a popular choice among dog owners for their natural and nutritious qualities. These treats are specifically designed to cater to dog...

    View full details
    £4.99 - £24.99
    £4.99 - £24.99
    £4.99
    £4.99 - £16.99
    £4.99 - £16.99
    £4.99
    Save up to £8.00 Save £0.00
  • Low Fat
    1kg Beef tripe for dogs
    Save up to £7.00 Save £0.00

    Premium Beef Tripe Sticks

    £7.99 - £37.99
    £7.99 - £37.99
    £7.99
    £5.99 - £30.99
    £5.99 - £30.99
    £5.99
    In stock

    • Fat: 1.5%
    • Protein: 75.0%
    • Hardness:
      ●●○○○

    Premium Beef Tripe Sticks Our 100% natural beef tripe sticks are a rich and nutritious snack for your dog.Our tripe is premium, grade 1 quality fro...

    View full details
    £7.99 - £37.99
    £7.99 - £37.99
    £7.99
    £5.99 - £30.99
    £5.99 - £30.99
    £5.99
    Save up to £7.00 Save £0.00
  • HypoallergenicHypoallergenic
    Rabbit Ears for Dogs
    Save up to £3.00 Save £0.00

    Rabbit Ears with Fur

    £8.99 - £52.99
    £8.99 - £52.99
    £8.99
    £8.09 - £49.99
    £8.09 - £49.99
    £8.09
    In stock

    • Fat: 21.5%
    • Protein: 46.8%
    • Hardness:
      ●●○○○

    Premium Natural Rabbit Ears with Fur - Hypoallergenic dog treat WPS Exclusive!  Our 100% natural dried rabbit ears are the highest quality availabl...

    View full details
    £8.99 - £52.99
    £8.99 - £52.99
    £8.99
    £8.09 - £49.99
    £8.09 - £49.99
    £8.09
    Save up to £3.00 Save £0.00
  • Low Fat
    Save up to £11.00 Save £0.00

    Thick Chicken Fillets

    £19.98 - £39.98
    £19.98 - £39.98
    £19.98
    £10.99 - £28.99
    £10.99 - £28.99
    £10.99
    In stock

    • Fat: 3%
    • Protein: 70%
    • Hardness:
      ●●●○○

    Our thick chicken fillets are 100% natural and air-dried to lock in nutrients and flavour.Not to be confused with small chicken fillets, these thic...

    View full details
    £19.98 - £39.98
    £19.98 - £39.98
    £19.98
    £10.99 - £28.99
    £10.99 - £28.99
    £10.99
    Save up to £11.00 Save £0.00
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product
    Save up to £5.60 Save £0.00

    Premium Cod Jerky Fish Finger Dog Treats

    £9.99 - £35.99
    £9.99 - £35.99
    £9.99
    £5.99 - £35.99
    £5.99 - £35.99
    £5.99
    In stock

    • Fat: 0.3%
    • Protein: 84.4%
    • Hardness:
      ●●●○○

    Premium Cod Jerky Fish Finger Dog Treats Part of our premium dried fish range, our 100% natural fish fingers are perfect for dog training, to rewar...

    View full details
    £9.99 - £35.99
    £9.99 - £35.99
    £9.99
    £5.99 - £35.99
    £5.99 - £35.99
    £5.99
    Save up to £5.60 Save £0.00
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product
    Save up to £5.00 Save £0.00

    Premium Cod Skin Flatties

    £10.99 - £56.99
    £10.99 - £56.99
    £10.99
    £8.99 - £56.99
    £8.99 - £56.99
    £8.99
    In stock

    • Fat: 2%
    • Protein: 87%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural, human grade cod skin flatties are perfect for dog training, to reward good behavior, or jus...

    View full details
    £10.99 - £56.99
    £10.99 - £56.99
    £10.99
    £8.99 - £56.99
    £8.99 - £56.99
    £8.99
    Save up to £5.00 Save £0.00
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product
    Save up to £5.00 Save £0.00

    Premium Cod Skin Twists

    £11.99 - £43.99
    £11.99 - £43.99
    £11.99
    £7.99 - £43.99
    £7.99 - £43.99
    £7.99
    In stock

    • Fat: 2%
    • Protein: 87%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural, human grade cod skin twists are perfect for dog training, to reward good behavior, or just ...

    View full details
    £11.99 - £43.99
    £11.99 - £43.99
    £11.99
    £7.99 - £43.99
    £7.99 - £43.99
    £7.99
    Save up to £5.00 Save £0.00
  • 500g beef paddywack for dogs

    Beef Paddywack

    £0.00 - £0.00
    £0.00
    £7.99 - £39.99
    £7.99 - £39.99
    £7.99
    In stock

    • Fat: 11.9%
    • Protein: 67.3%
    • Hardness:
      ●●●○○

    Our 100% natural beef paddywack is a very popular dog treat.Paddywack is simply the nuchal ligament that connects the cows head to the neck which m...

    View full details
    £0.00 - £0.00
    £0.00
    £7.99 - £39.99
    £7.99 - £39.99
    £7.99
  • Low Fat

    Chicken Meaty Strips

    £4.99 - £26.99
    £4.99 - £26.99
    £4.99 - £26.99
    £4.99
    In stock

    • Fat: 3%
    • Protein: 70%
    • Hardness:
      ●○○○○

    Indulge your dog with our all-new Chicken Meaty Strips, the ultimate treat that combines delicious flavour with wholesome nutrition! Crafted from p...

    View full details
    £4.99 - £26.99
    £4.99 - £26.99
    £4.99 - £26.99
    £4.99
  • Low Fat
    Thick cows ear in hand

    XL Thick & Tasty Beef Cows Ears

    £0.00 - £0.00
    £0.00
    £13.99 - £49.99
    £13.99 - £49.99
    £13.99
    In stock

    • Fat: 6.7%
    • Protein: 85.4%
    • Hardness:
      ●●○○○

    Premium XL Thick & Tasty Beef Cows Ears These are our EXCLUSIVE extra large and extra thick cows ears. Not to be confused with our regular cows...

    View full details
    £0.00 - £0.00
    £0.00
    £13.99 - £49.99
    £13.99 - £49.99
    £13.99
  • Low Fat
    Thick pizzles image 1

    15cm Odourless Premium Bull Pizzle sticks

    £17.99 - £59.99
    £17.99 - £59.99
    £17.99 - £59.99
    £17.99
    In stock

    • Fat: 4.0%
    • Protein: 85.4%
    • Hardness:
      ●●●●○

    Thick, meaty, odourless, straight and ultra low fat, these bull pizzles make a very special treat for a very special dog.Our premium quality beef p...

    View full details
    £17.99 - £59.99
    £17.99 - £59.99
    £17.99 - £59.99
    £17.99
  • HypoallergenicBritish Product

    Grain-Free 80% Poultry Training Dog Treats

    £0.00 - £0.00
    £0.00
    £14.99 - £55.99
    £14.99 - £55.99
    £14.99
    In stock

    • Fat: 15%
    • Protein: 28%
    • Hardness:
      ●●●○○

    Our new range of delicious dog training treats are packed with goodness and are irresistible to dogs of all sizes! Our little bone shaped treats co...

    View full details
    £0.00 - £0.00
    £0.00
    £14.99 - £55.99
    £14.99 - £55.99
    £14.99
  • Save £7.00 Save £0.00

    500g Braided Lamb Head Skin/Scalp. Hypoallergenic Dog Chew

    £24.99
    £24.99 - £24.99
    £24.99
    £17.99
    £17.99 - £17.99
    £17.99
    In stock

    Our braided Lamb head skin twists are a highly digestible, high in protein & low-fat natural chew for dogs. These are popular chews for many do...

    View full details
    £24.99
    £24.99 - £24.99
    £24.99
    £17.99
    £17.99 - £17.99
    £17.99
    Save £7.00 Save £0.00
  • Hypoallergenic

    Turkey Meaty Strips

    £4.99 - £26.99
    £4.99 - £26.99
    £4.99 - £26.99
    £4.99
    In stock

    • Fat: 16%
    • Protein: 37%
    • Hardness:
      ●○○○○

    Indulge your dog with our all-new Turkey Meaty Strips, the ultimate treat that combines delicious flavour with wholesome nutrition! Crafted from pr...

    View full details
    £4.99 - £26.99
    £4.99 - £26.99
    £4.99 - £26.99
    £4.99
  • Chicken Hearts for Dogs
    Save up to £5.00 Save £0.00

    Chicken Hearts

    £10.99 - £32.99
    £10.99 - £32.99
    £10.99
    £9.99 - £27.99
    £9.99 - £27.99
    £9.99
    In stock

    • Fat: 15.0%
    • Protein: 70.0%
    • Hardness:
      ●○○○○

    Our chicken hearts are 100% pure and natural chicken, air-dried to perfection.These snacks are very healthy and are perfect to use as a treat or re...

    View full details
    £10.99 - £32.99
    £10.99 - £32.99
    £10.99
    £9.99 - £27.99
    £9.99 - £27.99
    £9.99
    Save up to £5.00 Save £0.00
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