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FREE Pigs Ear Strips worth £9.98 when spending £60!
FREE Pigs Ear Strips worth £9.98 when spending £60!

NEW RANGE OF GOURMET PATE NOW AVAILABLE!

NEW RANGE OF GOURMET PATE NOW AVAILABLE!

NEW RANGE OF GOURMET PATE NOW AVAILABLE!

NEW RANGE OF GOURMET PATE NOW AVAILABLE!

NEW RANGE OF GOURMET PATE NOW AVAILABLE!

NEW RANGE OF GOURMET PATE NOW AVAILABLE!

NEW RANGE OF GOURMET PATE NOW AVAILABLE!

NEW RANGE OF GOURMET PATE NOW AVAILABLE!

NEW RANGE OF GOURMET PATE NOW AVAILABLE!

NEW RANGE OF GOURMET PATE NOW AVAILABLE!

Novel Protein Treats For Dogs

Our hand selected Novel Protein collection contains 100% natural products which are safe for dogs with even extreme allergies and intolerances.

What is a novel protein?
A novel protein is a protein source that your dog has never tried before or become intolerant to. Some dogs can become intolerant to common proteins such as chicken or beef which are commonly found in commercial dog food, and some dogs require strict diets which exclude mainstream proteins to avoid stomach upsets and this often means excluding healthy treats.

All the treats in this wonderfully healthy collection are delicious, single-source novel proteins which ensure your four-legged friend can enjoy 100% natural treats which they have not become intolerant to.
  • HypoallergenicHypoallergenic

    Rabbit Ears with Fur

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £8.99 - £51.99
    £8.99 - £51.99
    Current price £8.99
    In stock

    • Fat: 21.5%
    • Protein: 46.8%
    • Hardness:
      ●●○○○

    Premium Natural Rabbit Ears with Fur - Hypoallergenic dog treat WPS Exclusive!  Our 100% natural dried rabbit ears are the highest quality availabl...

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    Original price £0.00 - Original price £0.00
    Original price £0.00
    £8.99 - £51.99
    £8.99 - £51.99
    Current price £8.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product

    Premium Cod Jerky Fish Finger Dog Treats

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £9.99 - £21.99
    £9.99 - £21.99
    Current price £9.99
    In stock

    • Fat: 0.3%
    • Protein: 84.4%
    • Hardness:
      ●●●○○

    Premium Cod Jerky Fish Finger Dog Treats Part of our premium dried fish range, our 100% natural fish fingers are perfect for dog training, to rewar...

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    Original price £0.00 - Original price £0.00
    Original price £0.00
    £9.99 - £21.99
    £9.99 - £21.99
    Current price £9.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product

    Premium Cod Jerky Crunchies

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £9.99 - £21.99
    £9.99 - £21.99
    Current price £9.99
    In stock

    • Fat: 0.3%
    • Protein: 84.4%
    • Hardness:
      ●●●●○

    Part of our premium dried fish range, our 100% natural cod crunchies are perfect for dog training, to reward good behavior, or just as a tasty snac...

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    Original price £0.00 - Original price £0.00
    Original price £0.00
    £9.99 - £21.99
    £9.99 - £21.99
    Current price £9.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product

    Premium Cod Skin Flatties

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £10.99 - £31.99
    £10.99 - £31.99
    Current price £10.99
    In stock

    • Fat: 2%
    • Protein: 87%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural, human grade cod skin flatties are perfect for dog training, to reward good behavior, or jus...

    View full details
    Original price £0.00 - Original price £0.00
    Original price £0.00
    £10.99 - £31.99
    £10.99 - £31.99
    Current price £10.99
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low Fat

    Natural Rabbit Feet/Rabbit Paws - Natural Wormer

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £10.99 - £49.99
    £10.99 - £49.99
    Current price £10.99
    In stock

    • Fat: 10.0%
    • Protein: 67.0%
    • Hardness:
      ●●●○○

    WPS Exclusive! These fluffy little rabbit paws are healthy, low fat, contain lots of minerals and natural compounds, are hypoallergenic and perhaps...

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    Original price £0.00 - Original price £0.00
    Original price £0.00
    £10.99 - £49.99
    £10.99 - £49.99
    Current price £10.99
  • Hypoallergenic

    Camel Skin Slices

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £7.99 - £39.99
    £7.99 - £39.99
    Current price £7.99
    In stock

    • Fat: 28.8%
    • Protein: 67.4%
    • Hardness:
      ●●●●○

    Our 100% natural Camel chews are a fantastically hard and tasty long lasting treat.Our Camel hide slices are hypoallergenic, gluten free, lactose f...

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    Original price £0.00 - Original price £0.00
    Original price £0.00
    £7.99 - £39.99
    £7.99 - £39.99
    Current price £7.99
  • HypoallergenicLow FatHypoallergenic Low Fat

    Ostrich Knob Tendons

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £13.99 - £79.99
    £13.99 - £79.99
    Current price £13.99
    In stock

    • Fat: 3.3%
    • Protein: 88.7%
    • Hardness:
      ●●●●○

    Our Premium thick knob tendons are from South African Ostriches and the treats create a natural flossing effect as the fibres from the tendon move ...

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    Original price £0.00 - Original price £0.00
    Original price £0.00
    £13.99 - £79.99
    £13.99 - £79.99
    Current price £13.99
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low Fat

    NEW! Red Deer Skin

    Original price £7.99 - Original price £28.99
    Original price
    £7.99 - £28.99
    £7.99 - £28.99
    Current price £7.99
    In stock

    • Fat: 4%
    • Protein: 88%
    • Hardness:
      ●●●●○

    Our Red Deer Skin is a delicious and long lasting healthy treat for dogs of all sizes and is ideal for strong chewers as well as dogs with a sensit...

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    Original price £7.99 - Original price £28.99
    Original price
    £7.99 - £28.99
    £7.99 - £28.99
    Current price £7.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product

    Premium Salmon Skin Flatties

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £12.99 - £35.99
    £12.99 - £35.99
    Current price £12.99
    In stock

    • Fat: 30.2%
    • Protein: 46.0%
    • Hardness:
      ●●○○○

    Part of our premium dried fish range, our 100% natural salmon skin flatties are perfect for dog training, to reward good behavior, or just as a tas...

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    Original price £0.00 - Original price £0.00
    Original price £0.00
    £12.99 - £35.99
    £12.99 - £35.99
    Current price £12.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product

    NEW! Premium Cod Skin Twists

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £10.99 - £18.99
    £10.99 - £18.99
    Current price £10.99
    In stock

    • Fat: 2%
    • Protein: 87%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural, human grade cod skin twists are perfect for dog training, to reward good behavior, or just ...

    View full details
    Original price £0.00 - Original price £0.00
    Original price £0.00
    £10.99 - £18.99
    £10.99 - £18.99
    Current price £10.99
  • Hypoallergenic

    Braided Goat Skin Dog Chews/Treats

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £8.99 - £68.99
    £8.99 - £68.99
    Current price £8.99
    Out of stock

    • Fat: 34%
    • Protein: 56%
    • Hardness:
      ●●○○○

    Our delicious braided goat skin strips are a tasty, hypoallergenic treat for our four-legged friends.Our braided goat skin is a 100% natural produc...

    View full details
    Original price £0.00 - Original price £0.00
    Original price £0.00
    £8.99 - £68.99
    £8.99 - £68.99
    Current price £8.99
    Sold out
  • Hypoallergenic

    Goat Ear Dog Chews/Treats

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £8.49 - £64.99
    £8.49 - £64.99
    Current price £8.49
    In stock

    • Fat: 15.0%
    • Protein: 71.0%
    • Hardness:
      ●●○○○

    Our delicious goat ears are a tasty, hypoallergenic delight for our four-legged friends. Our goat ears are a 100% natural product with no additives...

    View full details
    Original price £0.00 - Original price £0.00
    Original price £0.00
    £8.49 - £64.99
    £8.49 - £64.99
    Current price £8.49
  • Hypoallergenic

    Natural Goat Ears with Hair/Fur

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £20.99 - £35.99
    £20.99 - £35.99
    Current price £20.99
    In stock

    • Fat: 15.0%
    • Protein: 71.0%
    • Hardness:
      ●●●○○

    Our deliciously furry goat ears are a tasty, hypoallergenic delight for our four-legged friends.Our goat ears are a 100% natural product with no ad...

    View full details
    Original price £0.00 - Original price £0.00
    Original price £0.00
    £20.99 - £35.99
    £20.99 - £35.99
    Current price £20.99
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low FatBritish Product

    Split Red Deer Antlers

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £7.99 - £26.99
    £7.99 - £26.99
    Current price £7.99
    In stock

    • Fat: 0.1%%
    • Protein: 32%%
    • Hardness:
      ●●●●○

    Our split Red Deer Antlers are a completely natural long-lasting dog chew which excels at teeth cleaning and improving gum health. These naturally ...

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    Original price £0.00 - Original price £0.00
    Original price £0.00
    £7.99 - £26.99
    £7.99 - £26.99
    Current price £7.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product

    Premium Whitefish Jerky & Seaweed Burger Dog Chews/Treats

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £10.99 - £29.99
    £10.99 - £29.99
    Current price £10.99
    In stock

    • Fat: 0.9%
    • Protein: 74.9%
    • Hardness:
      ●●●●○

    Premium Whitefish Jerky & Seaweed Burgers Part of our premium dried fish range, our 100% natural Whitefish Jerky & Seaweed burgers are perf...

    View full details
    Original price £0.00 - Original price £0.00
    Original price £0.00
    £10.99 - £29.99
    £10.99 - £29.99
    Current price £10.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product

    Premium Natural Fishcake Bite Dog Treats

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £8.99 - £23.29
    £8.99 - £23.29
    Current price £8.99
    In stock

    • Fat: 0.6%
    • Protein: 20.8%
    • Hardness:
      ●●○○○

     Premium Natural Fishcake Bites Part of our premium dried fish range, our 100% natural fishcake bites are perfect for dog training, to reward good ...

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    Original price £0.00 - Original price £0.00
    Original price £0.00
    £8.99 - £23.29
    £8.99 - £23.29
    Current price £8.99
  • Hypoallergenic

    Braided Camel Skin

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £8.79 - £59.99
    £8.79 - £59.99
    Current price £8.79
    In stock

    • Fat: 28.8%
    • Protein: 67.4%
    • Hardness:
      ●●●●○

    Our braided Camel chews are a fantastically hard and tasty long lasting treat.Our braided Camel hide slices are hypoallergenic, gluten free, lactos...

    View full details
    Original price £0.00 - Original price £0.00
    Original price £0.00
    £8.79 - £59.99
    £8.79 - £59.99
    Current price £8.79
  • HypoallergenicHypoallergenicBritish Product

    Premium Salmon Jerky Small Crunchies

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £10.98 - £22.98
    £10.98 - £22.98
    Current price £10.98
    Out of stock

    • Fat: 43.7%
    • Protein: 48.4%
    • Hardness:
      ●○○○○

    Premium Salmon Jerky Small Crunchies Part of our premium dried fish range, our 100% natural salmon crunchies are perfect for dog training, to rewar...

    View full details
    Original price £0.00 - Original price £0.00
    Original price £0.00
    £10.98 - £22.98
    £10.98 - £22.98
    Current price £10.98
    Sold out
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low FatBritish Product

    Red Deer Antlers

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £8.99 - £41.99
    £8.99 - £41.99
    Current price £8.99
    In stock

    • Fat: 0.1%%
    • Protein: 32%%
    • Hardness:
      ●●●●●

    Our Red Deer Antlers are a completely natural long-lasting dog chew which excels at teeth cleaning and improving gum health. These naturally shed a...

    View full details
    Original price £0.00 - Original price £0.00
    Original price £0.00
    £8.99 - £41.99
    £8.99 - £41.99
    Current price £8.99
  • HypoallergenicLow FatHypoallergenic Low Fat

    NEW! Ostrich Oesophagus

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £19.99 - £65.99
    £19.99 - £65.99
    Current price £19.99
    In stock

    • Fat: 8.0%
    • Protein: 76.8%
    • Hardness:
      ●●○○○

    A fantastic rawhide alternative.Ostrich Oesophagus is a highly digestible chew, rich in protein and low in fat.It's a great source of glucosamine a...

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    Original price £0.00 - Original price £0.00
    Original price £0.00
    £19.99 - £65.99
    £19.99 - £65.99
    Current price £19.99
  • HypoallergenicLow FatHypoallergenic Low Fat

    Ostrich Flat Sinew

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £26.99 - £48.99
    £26.99 - £48.99
    Current price £26.99
    Out of stock

    • Fat: 2.2%
    • Protein: 91.9%
    • Hardness:
      ●●●○○

    Our Premium flat sinew is from South African Ostriches. The treats create a natural flossing effect as the fibres from the tendon move around the t...

    View full details
    Original price £0.00 - Original price £0.00
    Original price £0.00
    £26.99 - £48.99
    £26.99 - £48.99
    Current price £26.99
    Sold out
  • HypoallergenicHypoallergenic

    Treat Box: Camel Skin Slices

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £7.99 - £10.99
    £7.99 - £10.99
    Current price £7.99
    In stock

    • Fat: 28.8%
    • Protein: 67.4%
    • Hardness:
      ●●●●○

    Our 100% natural Camel chews are a fantastically hard and tasty long lasting treat.Our Camel hide slices are hypoallergenic, gluten free, lactose f...

    View full details
    Original price £0.00 - Original price £0.00
    Original price £0.00
    £7.99 - £10.99
    £7.99 - £10.99
    Current price £7.99
  • HypoallergenicBritish Product

    Premium Natural Salmon Bites Dog Chew/Treat

    Original price £0.00 - Original price £25.99
    Original price £0.00
    £11.99 - £58.99
    £11.99 - £58.99
    Current price £11.99
    In stock

    • Fat: 18.4%
    • Protein: 16.7%
    • Hardness:
      ●●○○○

    Premium Natural Salmon Bites Part of our premium dried fish range, our 100% natural Salmon biscuit treats are perfect for dog training, to reward g...

    View full details
    Original price £0.00 - Original price £25.99
    Original price £0.00
    £11.99 - £58.99
    £11.99 - £58.99
    Current price £11.99
  • Hypoallergenic

    1kg Camel Skin Slices

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £24.99
    £24.99 - £24.99
    Current price £24.99
    In stock

    • Fat: 28.8%
    • Protein: 67.4%
    • Hardness:
      ●●●●○

    Our 100% natural Camel chews are a fantastically hard and tasty long lasting treat.Our Camel hide slices are hypoallergenic, gluten free, lactose f...

    View full details
    Original price £0.00 - Original price £0.00
    Original price £0.00
    £24.99
    £24.99 - £24.99
    Current price £24.99
  • Hypoallergenic

    500g Camel Skin Slices

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £15.99
    £15.99 - £15.99
    Current price £15.99
    In stock

    • Fat: 28.8%
    • Protein: 67.4%
    • Hardness:
      ●●●●○

    Our 100% natural Camel chews are a fantastically hard and tasty long lasting treat.Our Camel hide slices are hypoallergenic, gluten free, lactose f...

    View full details
    Original price £0.00 - Original price £0.00
    Original price £0.00
    £15.99
    £15.99 - £15.99
    Current price £15.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product

    Premium Wolf Fish Flatties

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £11.29 - £30.99
    £11.29 - £30.99
    Current price £11.29
    In stock

    • Fat: 8%
    • Protein: 90%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural, human grade wolf fish flatties are perfect for dog training, to reward good behavior, or ju...

    View full details
    Original price £0.00 - Original price £0.00
    Original price £0.00
    £11.29 - £30.99
    £11.29 - £30.99
    Current price £11.29
  • HypoallergenicLow FatHypoallergenic Low Fat

    Premium Ostrich Stomach Crisps

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £14.95 - £50.95
    £14.95 - £50.95
    Current price £14.95
    Out of stock

    • Fat: 5.8%
    • Protein: 80.8%
    • Hardness:
      ●●○○○

    Premium Ostrich Low Fat Stomach Crisps Our Premium stomach crisps are from South African Ostriches. They're a 100% natural and totally irresistible...

    View full details
    Original price £0.00 - Original price £0.00
    Original price £0.00
    £14.95 - £50.95
    £14.95 - £50.95
    Current price £14.95
    Sold out
  • Hypoallergenic

    NEW! Premium Baltic Sprats

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £7.29 - £13.29
    £7.29 - £13.29
    Current price £7.29
    Out of stock

    • Fat: 21%%
    • Protein: 52%%
    • Hardness:
      ●○○○○

    Introduce your pup to new heights of flavor with our new Baltic Sprats! These premium fish treats are sure to excite your furry friend, providing a...

    View full details
    Original price £0.00 - Original price £0.00
    Original price £0.00
    £7.29 - £13.29
    £7.29 - £13.29
    Current price £7.29
    Sold out
  • Hypoallergenic

    Ostrich Biltong

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £8.99 - £50.99
    £8.99 - £50.99
    Current price £8.99
    In stock

    • Fat: 19.5%
    • Protein: 69.3%
    • Hardness:
      ●●○○○

    Our Premium 100% Ostrich Biltong natural dog chew & treat is high protein & low fat. They are a novel protein source which is extremely hig...

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    Original price £0.00 - Original price £0.00
    Original price £0.00
    £8.99 - £50.99
    £8.99 - £50.99
    Current price £8.99
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low FatBritish Product

    Fallow Deer Antlers

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    Current price £7.99
    In stock
    • Fat: 0.1%
    • Protein: 32%
    • Hardness:
      ●●●●●

    Our Fallow Deer Antlers are a completely natural long-lasting dog chew which excels at teeth cleaning and improving gum health. These naturally she...

    View full details
    Original price £0.00 - Original price £0.00
    Original price £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    Current price £7.99
  • HypoallergenicLow FatHypoallergenic Low Fat

    Ostrich Dino Bones

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £14.98 - £99.99
    £14.98 - £99.99
    Current price £14.98
    In stock

    • Fat: 3.5%
    • Protein: 80.0%
    • Hardness:
      ●●●●●

    Our LARGE Ostrich Dino bone is the ultimate premium healthy treat for your dog!This long lasting hypoallergenic bone contains a protein not commonl...

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    Original price £0.00 - Original price £0.00
    Original price £0.00
    £14.98 - £99.99
    £14.98 - £99.99
    Current price £14.98
  • Hypoallergenic

    Goat Head Skin/Scalp Dog Chews/Treats

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £10.99 - £31.99
    £10.99 - £31.99
    Current price £10.99
    Out of stock

    • Fat: 34%
    • Protein: 56%
    • Hardness:
      ●●○○○

    Our delicious goat head skin strips are a tasty, hypoallergenic treat for our four-legged friends.Our headskin is a 100% natural product with no ad...

    View full details
    Original price £0.00 - Original price £0.00
    Original price £0.00
    £10.99 - £31.99
    £10.99 - £31.99
    Current price £10.99
    Sold out
  • HypoallergenicHypoallergenic

    Treat Box: Braided Camel Skin

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £8.79 - £14.29
    £8.79 - £14.29
    Current price £8.79
    In stock

    • Fat: 28.8%
    • Protein: 67.4%
    • Hardness:
      ●●●●○

    Our braided Camel chews are a fantastically hard and tasty long lasting treat.Our braided Camel hide slices are hypoallergenic, gluten free, lactos...

    View full details
    Original price £0.00 - Original price £0.00
    Original price £0.00
    £8.79 - £14.29
    £8.79 - £14.29
    Current price £8.79
  • Hypoallergenic

    300g Camel Skin Slices

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £10.99
    £10.99 - £10.99
    Current price £10.99
    In stock

    • Fat: 28.8%
    • Protein: 67.4%
    • Hardness:
      ●●●●○

    Our 100% natural Camel chews are a fantastically hard and tasty long lasting treat.Our Camel hide slices are hypoallergenic, gluten free, lactose f...

    View full details
    Original price £0.00 - Original price £0.00
    Original price £0.00
    £10.99
    £10.99 - £10.99
    Current price £10.99
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low Fat

    Elk Antlers

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £13.99 - £25.99
    £13.99 - £25.99
    Current price £13.99
    In stock

    • Fat: 0.1%%
    • Protein: 32%%
    • Hardness:
      ●●●●●

    Our Elk Antlers are a completely natural long-lasting dog chew which excels at teeth cleaning and improving gum health. These naturally shed antler...

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    Original price £0.00 - Original price £0.00
    Original price £0.00
    £13.99 - £25.99
    £13.99 - £25.99
    Current price £13.99
  • Hypoallergenic

    2kg Camel Skin Slices

    Original price £0.00 - Original price £0.00
    Original price £0.00
    £39.99
    £39.99 - £39.99
    Current price £39.99
    In stock

    • Fat: 28.8%
    • Protein: 67.4%
    • Hardness:
      ●●●●○

    Our 100% natural Camel chews are a fantastically hard and tasty long lasting treat.Our Camel hide slices are hypoallergenic, gluten free, lactose f...

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    Original price £0.00 - Original price £0.00
    Original price £0.00
    £39.99
    £39.99 - £39.99
    Current price £39.99
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