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Novel Protein Treats For Dogs

Our hand selected Novel Protein collection contains 100% natural products which are safe for dogs with even extreme allergies and intolerances.

What is a novel protein?
A novel protein is a protein source that your dog has never tried before or become intolerant to. Some dogs can become intolerant to common proteins such as chicken or beef which are commonly found in commercial dog food, and some dogs require strict diets which exclude mainstream proteins to avoid stomach upsets and this often means excluding healthy treats.

All the treats in this wonderfully healthy collection are delicious, single-source novel proteins which ensure your four-legged friend can enjoy 100% natural treats which they have not become intolerant to.

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  • HypoallergenicHypoallergenic
    Rabbit Ears for Dogs
    Sold out

    Rabbit Ears with Fur

    £0.00 - £0.00
    £0.00
    £7.49 - £26.29
    £7.49 - £26.29
    £7.49
    Out of stock

    • Fat: 21.5%
    • Protein: 46.8%
    • Hardness:
      ●●○○○

    Premium Natural Rabbit Ears with Fur - Hypoallergenic dog treat WPS Exclusive!  Our 100% natural dried rabbit ears are the highest quality availabl...

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    £0.00 - £0.00
    £0.00
    £7.49 - £26.29
    £7.49 - £26.29
    £7.49
    Sold out
  • HypoallergenicLow FatHypoallergenic Low Fat

    Premium Cod Jerky Fish Finger Dog Treats

    £0.00 - £0.00
    £0.00
    £8.79 - £20.49
    £8.79 - £20.49
    £8.79
    In stock

    • Fat: 0.3%
    • Protein: 84.4%
    • Hardness:
      ●●●○○

    Premium Cod Jerky Fish Finger Dog Treats Part of our premium dried fish range, our 100% natural fish fingers are perfect for dog training, to rewar...

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    £0.00 - £0.00
    £0.00
    £8.79 - £20.49
    £8.79 - £20.49
    £8.79
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low Fat
    Sold out

    Natural Rabbit Feet/Rabbit Paws - Natural Wormer

    £0.00 - £0.00
    £0.00
    £10.99 - £48.99
    £10.99 - £48.99
    £10.99
    Out of stock

    • Fat: 10.0%
    • Protein: 67.0%
    • Hardness:
      ●●●○○

    WPS Exclusive! These fluffy little rabbit paws are healthy, low fat, contain lots of minerals and natural compounds, are hypoallergenic and perhaps...

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    £0.00 - £0.00
    £0.00
    £10.99 - £48.99
    £10.99 - £48.99
    £10.99
    Sold out
  • HypoallergenicLow FatHypoallergenic Low Fat
    500g Cod Jerky Crunchies

    Premium Cod Jerky Crunchies

    £0.00 - £0.00
    £0.00
    £8.99 - £20.49
    £8.99 - £20.49
    £8.99
    In stock

    • Fat: 0.3%
    • Protein: 84.4%
    • Hardness:
      ●●●●○

    Part of our premium dried fish range, our 100% natural cod crunchies are perfect for dog training, to reward good behavior, or just as a tasty snac...

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    £0.00 - £0.00
    £0.00
    £8.99 - £20.49
    £8.99 - £20.49
    £8.99
  • HypoallergenicLow FatHypoallergenic Low Fat

    Premium Cod Skin Flatties

    £0.00 - £0.00
    £0.00
    £10.99 - £29.49
    £10.99 - £29.49
    £10.99
    In stock

    • Fat: 2%
    • Protein: 87%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural, human grade cod skin flatties are perfect for dog training, to reward good behavior, or jus...

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    £0.00 - £0.00
    £0.00
    £10.99 - £29.49
    £10.99 - £29.49
    £10.99
  • Hypoallergenic

    Camel Skin Slices

    £0.00 - £0.00
    £0.00
    £7.49 - £36.49
    £7.49 - £36.49
    £7.49
    In stock

    • Fat: 28.8%
    • Protein: 67.4%
    • Hardness:
      ●●●●○

    Our 100% natural Camel chews are a fantastically hard and tasty long lasting treat.Our Camel hide slices are hypoallergenic, gluten free, lactose f...

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    £0.00 - £0.00
    £0.00
    £7.49 - £36.49
    £7.49 - £36.49
    £7.49
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low Fat
    Split Red Deer Antler - Small

    Split Red Deer Antlers

    £0.00 - £0.00
    £0.00
    £6.95 - £26.99
    £6.95 - £26.99
    £6.95
    Low stock

    • Fat: 0.1%%
    • Protein: 32%%
    • Hardness:
      ●●●●○

    Our split Red Deer Antlers are a completely natural long-lasting dog chew which excels at teeth cleaning and improving gum health. These naturally ...

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    £0.00 - £0.00
    £0.00
    £6.95 - £26.99
    £6.95 - £26.99
    £6.95
  • HypoallergenicLow FatHypoallergenic Low Fat
    Sold out

    Premium Whitefish Jerky & Seaweed Burger Dog Chews/Treats

    £0.00 - £0.00
    £0.00
    £10.99 - £15.99
    £10.99 - £15.99
    £10.99
    Out of stock

    • Fat: 0.9%
    • Protein: 74.9%
    • Hardness:
      ●●●●○

    Premium Whitefish Jerky & Seaweed Burgers Part of our premium dried fish range, our 100% natural Whitefish Jerky & Seaweed burgers are perf...

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    £0.00 - £0.00
    £0.00
    £10.99 - £15.99
    £10.99 - £15.99
    £10.99
    Sold out
  • Hypoallergenic
    Single Goat Ear

    Goat Ear Dog Chews/Treats

    £0.00 - £0.00
    £0.00
    £8.49 - £64.99
    £8.49 - £64.99
    £8.49
    In stock

    • Fat: 15.0%
    • Protein: 71.0%
    • Hardness:
      ●●○○○

    Our delicious goat ears are a tasty, hypoallergenic delight for our four-legged friends. Our goat ears are a 100% natural product with no additives...

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    £0.00 - £0.00
    £0.00
    £8.49 - £64.99
    £8.49 - £64.99
    £8.49
  • HypoallergenicLow FatHypoallergenic Low Fat

    Premium Salmon Skin Flatties

    £0.00 - £0.00
    £0.00
    £11.79 - £33.79
    £11.79 - £33.79
    £11.79
    Low stock

    • Fat: 30.2%
    • Protein: 46.0%
    • Hardness:
      ●●○○○

    Part of our premium dried fish range, our 100% natural salmon skin flatties are perfect for dog training, to reward good behavior, or just as a tas...

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    £0.00 - £0.00
    £0.00
    £11.79 - £33.79
    £11.79 - £33.79
    £11.79
  • Hypoallergenic

    Natural Goat Ears with Hair/Fur

    £0.00 - £0.00
    £0.00
    £20.99 - £35.99
    £20.99 - £35.99
    £20.99
    In stock

    • Fat: 15.0%
    • Protein: 71.0%
    • Hardness:
      ●●●○○

    Our deliciously furry goat ears are a tasty, hypoallergenic delight for our four-legged friends.Our goat ears are a 100% natural product with no ad...

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    £0.00 - £0.00
    £0.00
    £20.99 - £35.99
    £20.99 - £35.99
    £20.99
  • HypoallergenicLow FatHypoallergenic Low Fat
    Sold out

    Premium Natural Fishcake Bite Dog Treats

    £0.00 - £0.00
    £0.00
    £8.99 - £23.29
    £8.99 - £23.29
    £8.99
    Out of stock

    • Fat: 0.6%
    • Protein: 20.8%
    • Hardness:
      ●●○○○

     Premium Natural Fishcake Bites Part of our premium dried fish range, our 100% natural fishcake bites are perfect for dog training, to reward good ...

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    £0.00 - £0.00
    £0.00
    £8.99 - £23.29
    £8.99 - £23.29
    £8.99
    Sold out
  • Hypoallergenic

    Braided Goat Skin Dog Chews/Treats

    £0.00 - £0.00
    £0.00
    £8.99 - £59.99
    £8.99 - £59.99
    £8.99
    In stock

    • Fat: 34%
    • Protein: 56%
    • Hardness:
      ●●○○○

    Our delicious braided goat skin strips are a tasty, hypoallergenic treat for our four-legged friends.Our braided goat skin is a 100% natural produc...

    View full details
    £0.00 - £0.00
    £0.00
    £8.99 - £59.99
    £8.99 - £59.99
    £8.99
  • HypoallergenicLow FatHypoallergenic Low Fat

    NEW! Premium Cod Skin Twists

    £0.00 - £0.00
    £0.00
    £9.49 - £16.99
    £9.49 - £16.99
    £9.49
    In stock

    • Fat: 2%
    • Protein: 87%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural, human grade cod skin twists are perfect for dog training, to reward good behavior, or just ...

    View full details
    £0.00 - £0.00
    £0.00
    £9.49 - £16.99
    £9.49 - £16.99
    £9.49
  • Hypoallergenic
    Braided Camel

    Braided Camel Skin

    £0.00 - £0.00
    £0.00
    £8.79 - £59.99
    £8.79 - £59.99
    £8.79
    Low stock

    • Fat: 28.8%
    • Protein: 67.4%
    • Hardness:
      ●●●●○

    Our braided Camel chews are a fantastically hard and tasty long lasting treat.Our braided Camel hide slices are hypoallergenic, gluten free, lactos...

    View full details
    £0.00 - £0.00
    £0.00
    £8.79 - £59.99
    £8.79 - £59.99
    £8.79
  • HypoallergenicHypoallergenic
    Sold out

    Premium Salmon Jerky Small Crunchies

    £0.00 - £0.00
    £0.00
    £10.98 - £22.98
    £10.98 - £22.98
    £10.98
    Out of stock

    • Fat: 43.7%
    • Protein: 48.4%
    • Hardness:
      ●○○○○

    Premium Salmon Jerky Small Crunchies Part of our premium dried fish range, our 100% natural salmon crunchies are perfect for dog training, to rewar...

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    £0.00 - £0.00
    £0.00
    £10.98 - £22.98
    £10.98 - £22.98
    £10.98
    Sold out
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low Fat
    Small Red Deer Antler

    Red Deer Antlers

    £0.00 - £0.00
    £0.00
    £7.99 - £40.99
    £7.99 - £40.99
    £7.99
    Low stock

    • Fat: 0.1%%
    • Protein: 32%%
    • Hardness:
      ●●●●●

    Our Red Deer Antlers are a completely natural long-lasting dog chew which excels at teeth cleaning and improving gum health. These naturally shed a...

    View full details
    £0.00 - £0.00
    £0.00
    £7.99 - £40.99
    £7.99 - £40.99
    £7.99
  • Hypoallergenic
    Sold out

    1kg Camel Skin Slices

    £0.00 - £0.00
    £0.00
    £21.29
    £21.29 - £21.29
    £21.29
    Out of stock

    • Fat: 28.8%
    • Protein: 67.4%
    • Hardness:
      ●●●●○

    Our 100% natural Camel chews are a fantastically hard and tasty long lasting treat.Our Camel hide slices are hypoallergenic, gluten free, lactose f...

    View full details
    £0.00 - £0.00
    £0.00
    £21.29
    £21.29 - £21.29
    £21.29
    Sold out
  • HypoallergenicLow FatHypoallergenic Low Fat

    Ostrich Flat Sinew

    £0.00 - £0.00
    £0.00
    £24.99 - £39.99
    £24.99 - £39.99
    £24.99
    In stock

    • Fat: 2.2%
    • Protein: 91.9%
    • Hardness:
      ●●●○○

    Our Premium flat sinew is from South African Ostriches. The treats create a natural flossing effect as the fibres from the tendon move around the t...

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    £0.00 - £0.00
    £0.00
    £24.99 - £39.99
    £24.99 - £39.99
    £24.99
  • Hypoallergenic
    Sold out

    Premium Natural Salmon Bites Dog Chew/Treat

    £0.00 - £0.00
    £0.00
    £9.99 - £26.99
    £9.99 - £26.99
    £9.99
    Out of stock

    • Fat: 18.4%
    • Protein: 16.7%
    • Hardness:
      ●●○○○

    Premium Natural Salmon Bites Part of our premium dried fish range, our 100% natural Salmon biscuit treats are perfect for dog training, to reward g...

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    £0.00 - £0.00
    £0.00
    £9.99 - £26.99
    £9.99 - £26.99
    £9.99
    Sold out
  • Hypoallergenic

    500g Camel Skin Slices

    £0.00 - £0.00
    £0.00
    £13.49
    £13.49 - £13.49
    £13.49
    In stock

    • Fat: 28.8%
    • Protein: 67.4%
    • Hardness:
      ●●●●○

    Our 100% natural Camel chews are a fantastically hard and tasty long lasting treat.Our Camel hide slices are hypoallergenic, gluten free, lactose f...

    View full details
    £0.00 - £0.00
    £0.00
    £13.49
    £13.49 - £13.49
    £13.49
  • HypoallergenicLow FatHypoallergenic Low Fat

    NEW! Ostrich Oesophagus

    £0.00 - £0.00
    £0.00
    £19.99 - £65.99
    £19.99 - £65.99
    £19.99
    Low stock

    • Fat: 8.0%
    • Protein: 76.8%
    • Hardness:
      ●●○○○

    A fantastic rawhide alternative.Ostrich Oesophagus is a highly digestible chew, rich in protein and low in fat.It's a great source of glucosamine a...

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    £0.00 - £0.00
    £0.00
    £19.99 - £65.99
    £19.99 - £65.99
    £19.99
  • HypoallergenicLow FatHypoallergenic Low Fat
    Sold out

    Premium Ostrich Stomach Crisps

    £0.00 - £0.00
    £0.00
    £14.95 - £50.95
    £14.95 - £50.95
    £14.95
    Out of stock

    • Fat: 5.8%
    • Protein: 80.8%
    • Hardness:
      ●●○○○

    Premium Ostrich Low Fat Stomach Crisps Our Premium stomach crisps are from South African Ostriches. They're a 100% natural and totally irresistible...

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    £0.00 - £0.00
    £0.00
    £14.95 - £50.95
    £14.95 - £50.95
    £14.95
    Sold out
  • HypoallergenicHypoallergenic

    Treat Box: Camel Skin Slices

    £0.00 - £0.00
    £0.00
    £7.49 - £10.79
    £7.49 - £10.79
    £7.49
    In stock

    • Fat: 28.8%
    • Protein: 67.4%
    • Hardness:
      ●●●●○

    Our 100% natural Camel chews are a fantastically hard and tasty long lasting treat.Our Camel hide slices are hypoallergenic, gluten free, lactose f...

    View full details
    £0.00 - £0.00
    £0.00
    £7.49 - £10.79
    £7.49 - £10.79
    £7.49
  • Hypoallergenic
    100g Baltic Sprats
    Sold out

    NEW! Premium Baltic Sprats

    £0.00 - £0.00
    £0.00
    £7.29 - £13.29
    £7.29 - £13.29
    £7.29
    Out of stock

    • Fat: 21%%
    • Protein: 52%%
    • Hardness:
      ●○○○○

    Introduce your pup to new heights of flavor with our new Baltic Sprats! These premium fish treats are sure to excite your furry friend, providing a...

    View full details
    £0.00 - £0.00
    £0.00
    £7.29 - £13.29
    £7.29 - £13.29
    £7.29
    Sold out
  • Hypoallergenic

    Ostrich Biltong

    £0.00 - £0.00
    £0.00
    £8.99 - £50.99
    £8.99 - £50.99
    £8.99
    In stock

    • Fat: 19.5%
    • Protein: 69.3%
    • Hardness:
      ●●○○○

    Our Premium 100% Ostrich Biltong natural dog chew & treat is high protein & low fat. They are a novel protein source which is extremely hig...

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    £0.00 - £0.00
    £0.00
    £8.99 - £50.99
    £8.99 - £50.99
    £8.99
  • HypoallergenicLow FatHypoallergenic Low Fat

    Premium Wolf Fish Flatties

    £0.00 - £0.00
    £0.00
    £11.29 - £30.99
    £11.29 - £30.99
    £11.29
    In stock

    • Fat: 8%
    • Protein: 90%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural, human grade wolf fish flatties are perfect for dog training, to reward good behavior, or ju...

    View full details
    £0.00 - £0.00
    £0.00
    £11.29 - £30.99
    £11.29 - £30.99
    £11.29
  • Hypoallergenic
    Sold out

    Goat Head Skin/Scalp Dog Chews/Treats

    £0.00 - £0.00
    £0.00
    £10.99 - £31.99
    £10.99 - £31.99
    £10.99
    Out of stock

    • Fat: 34%
    • Protein: 56%
    • Hardness:
      ●●○○○

    Our delicious goat head skin strips are a tasty, hypoallergenic treat for our four-legged friends.Our headskin is a 100% natural product with no ad...

    View full details
    £0.00 - £0.00
    £0.00
    £10.99 - £31.99
    £10.99 - £31.99
    £10.99
    Sold out
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low Fat
    Small Fallow Deer Antler

    Fallow Deer Antlers

    £0.00 - £0.00
    £0.00
    £7.99 - £18.99
    £7.99 - £18.99
    £7.99
    In stock
    • Fat: 0.1%%
    • Protein: 32%%
    • Hardness:
      ●●●●●

    Our Fallow Deer Antlers are a completely natural long-lasting dog chew which excels at teeth cleaning and improving gum health. These naturally she...

    View full details
    £0.00 - £0.00
    £0.00
    £7.99 - £18.99
    £7.99 - £18.99
    £7.99
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low Fat

    NEW! Red Deer Skin

    £7.99 - £28.99
    £7.99 - £28.99
    £7.99 - £28.99
    £7.99
    In stock

    • Fat: 4%
    • Protein: 88%
    • Hardness:
      ●●●●○

    Our Red Deer Skin is a delicious and long lasting healthy treat for dogs of all sizes and is ideal for strong chewers as well as dogs with a sensit...

    View full details
    £7.99 - £28.99
    £7.99 - £28.99
    £7.99 - £28.99
    £7.99
  • HypoallergenicHypoallergenic

    Treat Box: Braided Camel Skin

    £0.00 - £0.00
    £0.00
    £8.79 - £14.29
    £8.79 - £14.29
    £8.79
    In stock

    • Fat: 28.8%
    • Protein: 67.4%
    • Hardness:
      ●●●●○

    Our braided Camel chews are a fantastically hard and tasty long lasting treat.Our braided Camel hide slices are hypoallergenic, gluten free, lactos...

    View full details
    £0.00 - £0.00
    £0.00
    £8.79 - £14.29
    £8.79 - £14.29
    £8.79
  • Hypoallergenic
    Sold out

    2kg Camel Skin Slices

    £0.00 - £0.00
    £0.00
    £36.49
    £36.49 - £36.49
    £36.49
    Out of stock

    • Fat: 28.8%
    • Protein: 67.4%
    • Hardness:
      ●●●●○

    Our 100% natural Camel chews are a fantastically hard and tasty long lasting treat.Our Camel hide slices are hypoallergenic, gluten free, lactose f...

    View full details
    £0.00 - £0.00
    £0.00
    £36.49
    £36.49 - £36.49
    £36.49
    Sold out
  • Hypoallergenic

    300g Camel Skin Slices

    £0.00 - £0.00
    £0.00
    £10.79
    £10.79 - £10.79
    £10.79
    In stock

    • Fat: 28.8%
    • Protein: 67.4%
    • Hardness:
      ●●●●○

    Our 100% natural Camel chews are a fantastically hard and tasty long lasting treat.Our Camel hide slices are hypoallergenic, gluten free, lactose f...

    View full details
    £0.00 - £0.00
    £0.00
    £10.79
    £10.79 - £10.79
    £10.79
  • HypoallergenicLow FatHypoallergenic Low Fat
    Sold out

    Ostrich Dino Bones

    £0.00 - £0.00
    £0.00
    £16.98 - £109.99
    £16.98 - £109.99
    £16.98
    Out of stock

    • Fat: 3.5%
    • Protein: 80.0%
    • Hardness:
      ●●●●●

    Our LARGE Ostrich Dino bone is the ultimate premium healthy treat for your dog!This long lasting hypoallergenic bone contains a protein not commonl...

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    £0.00 - £0.00
    £0.00
    £16.98 - £109.99
    £16.98 - £109.99
    £16.98
    Sold out
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low Fat
    Medium Elk Antler

    Elk Antlers

    £0.00 - £0.00
    £0.00
    £13.99 - £25.99
    £13.99 - £25.99
    £13.99
    In stock

    • Fat: 0.1%%
    • Protein: 32%%
    • Hardness:
      ●●●●●

    Our Elk Antlers are a completely natural long-lasting dog chew which excels at teeth cleaning and improving gum health. These naturally shed antler...

    View full details
    £0.00 - £0.00
    £0.00
    £13.99 - £25.99
    £13.99 - £25.99
    £13.99
  • HypoallergenicHypoallergenic
    Sold out

    Treat Box: Baltic Sprats

    £0.00 - £0.00
    £0.00
    £7.29 - £10.29
    £7.29 - £10.29
    £7.29
    Out of stock

    • Fat: 21%%
    • Protein: 52%%
    • Hardness:
      ●○○○○

    Introduce your pup to new heights of flavor with our new Baltic Sprats! These premium fish treats are sure to excite your furry friend, providing a...

    View full details
    £0.00 - £0.00
    £0.00
    £7.29 - £10.29
    £7.29 - £10.29
    £7.29
    Sold out
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