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Novel Protein Treats For Dogs

Our hand selected Novel Protein collection contains 100% natural products which are safe for dogs with even extreme allergies and intolerances.

What is a novel protein?
A novel protein is a protein source that your dog has never tried before or become intolerant to. Some dogs can become intolerant to common proteins such as chicken or beef which are commonly found in commercial dog food, and some dogs require strict diets which exclude mainstream proteins to avoid stomach upsets and this often means excluding healthy treats.

All the treats in this wonderfully healthy collection are delicious, single-source novel proteins which ensure your four-legged friend can enjoy 100% natural treats which they have not become intolerant to.

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  • Hypoallergenic

    Ostrich Biltong

    £0.00 - £0.00
    £0.00
    £9.99 - £50.99
    £9.99 - £50.99
    £9.99
    In stock

    • Fat: 19.5%
    • Protein: 69.3%
    • Hardness:
      ●●○○○

    Our Premium 100% Ostrich Biltong natural dog chew & treat is high protein & low fat. They are a novel protein source which is extremely hig...

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    £0.00 - £0.00
    £0.00
    £9.99 - £50.99
    £9.99 - £50.99
    £9.99
  • HypoallergenicLow FatHypoallergenic Low Fat

    Ostrich Metatarsus Bone

    £0.00 - £0.00
    £0.00
    £12.99 - £66.99
    £12.99 - £66.99
    £12.99
    In stock

    • Fat: 3.5%
    • Protein: 80.0%
    • Hardness:
      ●●●●●

    Our Ostrich Metatarsus Bone is a delicious and nutritional treat for your dog. It is naturally rich in nutrients, high in protein and low in fat.Th...

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    £0.00 - £0.00
    £0.00
    £12.99 - £66.99
    £12.99 - £66.99
    £12.99

Trending Products:

  • Low Fat
    1kg Beef tripe for dogs
    Save up to £4.00 Save £0.00

    Premium Beef Tripe Sticks

    £7.99 - £37.99
    £7.99 - £37.99
    £7.99
    £5.99 - £33.99
    £5.99 - £33.99
    £5.99
    In stock

    • Fat: 1.5%
    • Protein: 75.0%
    • Hardness:
      ●●○○○

    Premium Beef Tripe Sticks Our 100% natural beef tripe sticks are a rich and nutritious snack for your dog.Our tripe is premium, grade 1 quality fro...

    View full details
    £7.99 - £37.99
    £7.99 - £37.99
    £7.99
    £5.99 - £33.99
    £5.99 - £33.99
    £5.99
    Save up to £4.00 Save £0.00

  • Flat Beef Jerky

    £5.99 - £25.99
    £5.99 - £25.99
    £5.99 - £25.99
    £5.99
    In stock

    • Fat: 18%
    • Protein: 72%
    • Hardness:
      ●●●○○

    Made with 100% real beef, our flat beef jerky is the ultimate high-protein snack for your four-legged friend. Slowly air-dried to lock in rich, mea...

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    £5.99 - £25.99
    £5.99 - £25.99
    £5.99 - £25.99
    £5.99
  • Hypoallergenic
    1kg Beef tails for dogs
    Save up to £10.00 Save £0.00

    Hypoallergenic Beef Bull Tails

    £8.99 - £57.99
    £8.99 - £57.99
    £8.99
    £5.99 - £47.99
    £5.99 - £47.99
    £5.99
    In stock

    • Fat: 14.8%
    • Protein: 58.9%
    • Hardness:
      ●●●●○

    Our natural dried beef tails are a long lasting dog chew and are simply 100% air dried cow tails with no artificial colourings, additives or preser...

    View full details
    £8.99 - £57.99
    £8.99 - £57.99
    £8.99
    £5.99 - £47.99
    £5.99 - £47.99
    £5.99
    Save up to £10.00 Save £0.00

  • Premium Meaty Strips

    £4.99 - £28.99
    £4.99 - £28.99
    £4.99 - £28.99
    £4.99
    In stock

    • Hardness:
      ●○○○○

    Indulge your dog with our all-new Meaty Strips, the ultimate treat that combines delicious flavour with wholesome nutrition! Crafted from premium c...

    View full details
    £4.99 - £28.99
    £4.99 - £28.99
    £4.99 - £28.99
    £4.99
  • Beef udders for dogs
    Save up to £3.00 Save £0.00

    Beef Cow Udder Sticks

    £0.00 - £39.99
    £0.00 - £39.99
    £0.00
    £5.99 - £54.99
    £5.99 - £54.99
    £5.99
    In stock

    • Fat: 34.2%
    • Protein: 48.7%
    • Hardness:
      ●●○○○

    Our 100% natural beef udder sticks are a delicious and nutritious dog treat and are perfect as a snack between meals! They are 100% pure, naturally...

    View full details
    £0.00 - £39.99
    £0.00 - £39.99
    £0.00
    £5.99 - £54.99
    £5.99 - £54.99
    £5.99
    Save up to £3.00 Save £0.00
  • Single beef tendon
    Save up to £7.00 Save £0.00

    Premium Beef Tendons

    £8.99 - £66.99
    £8.99 - £66.99
    £8.99
    £6.99 - £59.99
    £6.99 - £59.99
    £6.99
    In stock

    • Fat: 15.1%
    • Protein: 72.4%
    • Hardness:
      ●●●●○

    Our premium beef tendons are amongst the best chews you can give your dog. These are the largest beef tendons available anywhere and are a tough an...

    View full details
    £8.99 - £66.99
    £8.99 - £66.99
    £8.99
    £6.99 - £59.99
    £6.99 - £59.99
    £6.99
    Save up to £7.00 Save £0.00
  • HypoallergenicHypoallergenic
    Rabbit Ears for Dogs
    Save up to £3.00 Save £0.00

    Rabbit Ears with Fur

    £8.99 - £52.99
    £8.99 - £52.99
    £8.99
    £8.09 - £49.99
    £8.09 - £49.99
    £8.09
    In stock

    • Fat: 21.5%
    • Protein: 46.8%
    • Hardness:
      ●●○○○

    Premium Natural Rabbit Ears with Fur - Hypoallergenic dog treat WPS Exclusive!  Our 100% natural dried rabbit ears are the highest quality availabl...

    View full details
    £8.99 - £52.99
    £8.99 - £52.99
    £8.99
    £8.09 - £49.99
    £8.09 - £49.99
    £8.09
    Save up to £3.00 Save £0.00
  • HypoallergenicBritish Product
    Lamb Trachea For Dogs
    Save up to £4.00 Save £0.00

    100% British Natural Lamb Trachea

    £7.99 - £39.99
    £7.99 - £39.99
    £7.99
    £5.99 - £38.99
    £5.99 - £38.99
    £5.99
    In stock

    • Fat: 30.5%
    • Protein: 60.2%
    • Hardness:
      ●●●○○

    Exceptional dog treat rich in naturally occurring chondroitin.Lamb Trachea are the smaller diameter version of beef trachea, but are also suitable ...

    View full details
    £7.99 - £39.99
    £7.99 - £39.99
    £7.99
    £5.99 - £38.99
    £5.99 - £38.99
    £5.99
    Save up to £4.00 Save £0.00
  • HypoallergenicBritish Product
    Save up to £3.00 Save £0.00

    Large British Duck Necks

    £7.99 - £21.99
    £7.99 - £21.99
    £16.99
    £7.99 - £18.99
    £7.99 - £18.99
    £7.99
    In stock

    • Fat: 15%
    • Protein: 55%
    • Hardness:
      ●●○○○

    Unlock the secret to your dog's ultimate health with our premium British Duck Necks! Sourced from the highest quality British farms, our duck necks...

    View full details
    £7.99 - £21.99
    £7.99 - £21.99
    £16.99
    £7.99 - £18.99
    £7.99 - £18.99
    £7.99
    Save up to £3.00 Save £0.00
  • British Product

    Long Dog Sausages - Rabbit Flavour

    £0.00 - £0.00
    £0.00
    £7.99 - £25.99
    £7.99 - £25.99
    £7.99
    In stock

    • Fat: 14.1%
    • Protein: 26.8%
    • Hardness:
      ●○○○○

    Our premium quality Rabbit flavour gourmet long sausages are a 100% British made natural dog treat made in a DEFRA approved establishment using onl...

    View full details
    £0.00 - £0.00
    £0.00
    £7.99 - £25.99
    £7.99 - £25.99
    £7.99
  • British Product
    Save up to £3.00 Save £0.00

    British Beef Lips

    £4.99 - £19.99
    £4.99 - £19.99
    £8.99
    £4.99 - £16.99
    £4.99 - £16.99
    £4.99
    In stock

    • Fat: 32%
    • Protein: 52%
    • Hardness:
      ●●●●○

    Give your dog a treat that's not only delicious but also natural and healthy with our Dried Beef Lips. Sourced from premium quality UK beef, these ...

    View full details
    £4.99 - £19.99
    £4.99 - £19.99
    £8.99
    £4.99 - £16.99
    £4.99 - £16.99
    £4.99
    Save up to £3.00 Save £0.00
  • Low Fat
    Save up to £9.00 Save £0.00

    Round Beef Gullet

    £9.99 - £39.99
    £9.99 - £39.99
    £9.99
    £5.99 - £30.99
    £5.99 - £30.99
    £5.99
    In stock

    • Fat: 10%
    • Protein: 56%
    • Hardness:
      ●●●○○

    Our Round Beef Gullet is a premium natural chew designed to keep your dog's teeth and gums healthy. Made from 100% beef oesophagus, this treat is r...

    View full details
    £9.99 - £39.99
    £9.99 - £39.99
    £9.99
    £5.99 - £30.99
    £5.99 - £30.99
    £5.99
    Save up to £9.00 Save £0.00
  • British Product
    Save up to £6.00 Save £0.00

    Pigs Inner Ear Pork Crunch/Porky Bites/Auricles

    £8.99 - £37.99
    £8.99 - £37.99
    £8.99
    £4.99 - £31.99
    £4.99 - £31.99
    £4.99
    In stock

    • Fat: 29.7%
    • Protein: 59.5%
    • Hardness:
      ●●●○○

    These are solid large chunks of inner ear pork meat, also known as auricles.Our porky bites are perfect for dogs who can't manage our massive pigs ...

    View full details
    £8.99 - £37.99
    £8.99 - £37.99
    £8.99
    £4.99 - £31.99
    £4.99 - £31.99
    £4.99
    Save up to £6.00 Save £0.00
  • British Product

    Long Dog Sausages - Duck Flavour

    £0.00 - £0.00
    £0.00
    £7.99 - £25.99
    £7.99 - £25.99
    £7.99
    In stock

    • Fat: 20.8%
    • Protein: 20.8%
    • Hardness:
      ●○○○○

    Our premium quality duck flavour gourmet long sausages are a 100% British made natural dog chew & treat made in a DEFRA approved establishment ...

    View full details
    £0.00 - £0.00
    £0.00
    £7.99 - £25.99
    £7.99 - £25.99
    £7.99
  • Hypoallergenic
    Save up to £1.30 Save £0.00

    Treat Box: Rabbit Ears with Fur

    £8.99 - £12.99
    £8.99 - £12.99
    £8.99
    £8.09 - £11.69
    £8.09 - £11.69
    £8.09
    In stock

    • Fat: 21.5%
    • Protein: 46.8%
    • Hardness:
      ●●○○○

    WPS Exclusive!  Our 100% natural dried rabbit ears are the highest quality available and are exclusive to WPS - we are the exclusive global partner...

    View full details
    £8.99 - £12.99
    £8.99 - £12.99
    £8.99
    £8.09 - £11.69
    £8.09 - £11.69
    £8.09
    Save up to £1.30 Save £0.00
  • Hypoallergenic
    Save up to £3.00 Save £0.00

    Treat Box: Natural Beef Tails

    £8.99 - £13.99
    £8.99 - £13.99
    £8.99
    £5.99 - £10.99
    £5.99 - £10.99
    £5.99
    In stock

    • Fat: 14.8%
    • Protein: 58.9%
    • Hardness:
      ●●●●○

    Our natural dried beef tails are a long lasting dog chew and are simply 100% air dried beef tails with no artificial colourings, additives or prese...

    View full details
    £8.99 - £13.99
    £8.99 - £13.99
    £8.99
    £5.99 - £10.99
    £5.99 - £10.99
    £5.99
    Save up to £3.00 Save £0.00
  • Low Fat
    Save up to £18.00 Save £0.00

    Natural Beef Twists

    £11.99 - £44.99
    £11.99 - £44.99
    £11.99
    £8.99 - £26.99
    £8.99 - £26.99
    £8.99
    In stock

    • Fat: 3%
    • Protein: 56%
    • Hardness:
      ●●○○○

    Particularly well suited to puppies and older dogs, our beef bladder twists are a tasty low fat chew which can be given at any time. These are a s...

    View full details
    £11.99 - £44.99
    £11.99 - £44.99
    £11.99
    £8.99 - £26.99
    £8.99 - £26.99
    £8.99
    Save up to £18.00 Save £0.00
  • HypoallergenicLow FatHypoallergenic Low Fat
    Single chicken foot

    Free Range Chicken Feet

    £0.00 - £74.99
    £0.00
    £12.99 - £74.99
    £12.99 - £74.99
    £12.99
    In stock

    • Fat: 9.7%
    • Protein: 57.9%
    • Hardness:
      ●●●○○

    Our free range chicken feet are 100% pure and natural chicken, air-dried to perfection.These crunchy little snacks are very healthy and are perfect...

    View full details
    £0.00 - £74.99
    £0.00
    £12.99 - £74.99
    £12.99 - £74.99
    £12.99
  • Low FatBritish Product
    Save up to £7.00 Save £0.00

    British Moon Bones

    £4.99 - £24.99
    £4.99 - £24.99
    £4.99
    £4.99 - £17.99
    £4.99 - £17.99
    £4.99
    In stock

    • Fat: 9%
    • Protein: 59%
    • Hardness:
      ●●●●○

    Moon Bones are a popular choice among dog owners for their natural and nutritious qualities. These treats are specifically designed to cater to dog...

    View full details
    £4.99 - £24.99
    £4.99 - £24.99
    £4.99
    £4.99 - £17.99
    £4.99 - £17.99
    £4.99
    Save up to £7.00 Save £0.00

  • Pork Pig Snouts/Noses

    £5.99 - £39.99
    £5.99 - £39.99
    £5.99 - £39.99
    £5.99
    In stock

    • Fat: 16%
    • Protein: 65%
    • Hardness:
      ●●●○○

    Sourced from premium-quality pork and slowly dehydrated to preserve flavour and nutrients, these chewy delights are a safe, healthy, and satisfying...

    View full details
    £5.99 - £39.99
    £5.99 - £39.99
    £5.99 - £39.99
    £5.99
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