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Flavoured Yak Bars now available - Click Here

Flavoured Yak Bars now available - Click Here

Flavoured Yak Bars now available - Click Here

Flavoured Yak Bars now available - Click Here

Flavoured Yak Bars now available - Click Here

Flavoured Yak Bars now available - Click Here

Flavoured Yak Bars now available - Click Here

Flavoured Yak Bars now available - Click Here

Flavoured Yak Bars now available - Click Here

Flavoured Yak Bars now available - Click Here

Novel Protein Treats For Dogs

Our hand selected Novel Protein collection contains 100% natural products which are safe for dogs with even extreme allergies and intolerances.

What is a novel protein?
A novel protein is a protein source that your dog has never tried before or become intolerant to. Some dogs can become intolerant to common proteins such as chicken or beef which are commonly found in commercial dog food, and some dogs require strict diets which exclude mainstream proteins to avoid stomach upsets and this often means excluding healthy treats.

All the treats in this wonderfully healthy collection are delicious, single-source novel proteins which ensure your four-legged friend can enjoy 100% natural treats which they have not become intolerant to.

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  • HypoallergenicLow FatHypoallergenic Low FatBritish Product

    Premium Cod Jerky Fish Finger Dog Treats

    £0.00 - £35.99
    £0.00
    £6.99 - £35.99
    £6.99 - £35.99
    £6.99
    In stock

    • Fat: 0.3%
    • Protein: 84.4%
    • Hardness:
      ●●●○○

    Premium Cod Jerky Fish Finger Dog Treats Part of our premium dried fish range, our 100% natural fish fingers are perfect for dog training, to rewar...

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    £0.00 - £35.99
    £0.00
    £6.99 - £35.99
    £6.99 - £35.99
    £6.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product
    500g Cod Jerky Crunchies

    Premium Cod Jerky Crunchies

    £0.00 - £35.99
    £0.00
    £6.99 - £35.99
    £6.99 - £35.99
    £6.99
    In stock

    • Fat: 0.3%
    • Protein: 84.4%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural cod crunchies are perfect for dog training, to reward good behaviour, or just as a tasty sna...

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    £0.00 - £35.99
    £0.00
    £6.99 - £35.99
    £6.99 - £35.99
    £6.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product

    Premium Cod Skin Flatties

    £0.00 - £56.99
    £0.00
    £8.99 - £56.99
    £8.99 - £56.99
    £8.99
    In stock

    • Fat: 2%
    • Protein: 87%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural, human grade cod skin flatties are perfect for dog training, to reward good behaviour, or ju...

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    £0.00 - £56.99
    £0.00
    £8.99 - £56.99
    £8.99 - £56.99
    £8.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product

    Premium Cod Skin Twists

    £0.00 - £43.99
    £0.00
    £7.99 - £43.99
    £7.99 - £43.99
    £7.99
    In stock

    • Fat: 2%
    • Protein: 87%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural, human grade cod skin twists are perfect for dog training, to reward good behaviour, or just...

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    £0.00 - £43.99
    £0.00
    £7.99 - £43.99
    £7.99 - £43.99
    £7.99
  • HypoallergenicBritish Product

    Premium Salmon Skin Flatties

    £0.00 - £52.99
    £0.00
    £9.99 - £52.99
    £9.99 - £52.99
    £9.99
    In stock

    • Fat: 30.2%
    • Protein: 46.0%
    • Hardness:
      ●●○○○

    Part of our premium dried fish range, our 100% natural salmon skin flatties are perfect for dog training, to reward good behaviour, or just as a ta...

    View full details
    £0.00 - £52.99
    £0.00
    £9.99 - £52.99
    £9.99 - £52.99
    £9.99
  • Hypoallergenic
    100g Baltic Sprats

    Premium Baltic Sprats

    £0.00 - £0.00
    £0.00
    £5.99 - £30.99
    £5.99 - £30.99
    £5.99
    In stock

    • Fat: 21%%
    • Protein: 52%%
    • Hardness:
      ●○○○○

    Introduce your pup to new heights of flavour with our new Baltic Sprats! These premium fish treats are sure to excite your furry friend, providing ...

    View full details
    £0.00 - £0.00
    £0.00
    £5.99 - £30.99
    £5.99 - £30.99
    £5.99
  • HypoallergenicHypoallergenicBritish Product

    Premium Salmon Jerky Small Crunchies

    £0.00 - £29.99
    £0.00
    £5.99 - £29.99
    £5.99 - £29.99
    £5.99
    In stock

    • Fat: 43.7%
    • Protein: 48.4%
    • Hardness:
      ●○○○○

    Premium Salmon Jerky Small Crunchies Part of our premium dried fish range, our 100% natural salmon crunchies are perfect for dog training, to rewar...

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    £0.00 - £29.99
    £0.00
    £5.99 - £29.99
    £5.99 - £29.99
    £5.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product

    Premium Wolf Fish Flatties

    £0.00 - £0.00
    £0.00
    £13.99 - £37.99
    £13.99 - £37.99
    £13.99
    In stock

    • Fat: 8%
    • Protein: 90%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural, human grade wolf fish flatties are perfect for dog training, to reward good behaviour, or j...

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    £0.00 - £0.00
    £0.00
    £13.99 - £37.99
    £13.99 - £37.99
    £13.99
  • HypoallergenicHypoallergenic

    Treat Box: Baltic Sprats

    £0.00 - £0.00
    £0.00
    £5.99 - £11.99
    £5.99 - £11.99
    £5.99
    In stock

    • Fat: 21%%
    • Protein: 52%%
    • Hardness:
      ●○○○○

    Introduce your pup to new heights of flavour with our new Baltic Sprats! These premium fish treats are sure to excite your furry friend, providing ...

    View full details
    £0.00 - £0.00
    £0.00
    £5.99 - £11.99
    £5.99 - £11.99
    £5.99

Trending Products:

  • HypoallergenicHypoallergenic
    Rabbit Ears for Dogs

    Rabbit Ears with Fur

    £0.00 - £0.00
    £0.00
    £8.09 - £49.99
    £8.09 - £49.99
    £8.09
    In stock

    • Fat: 21.5%
    • Protein: 46.8%
    • Hardness:
      ●●○○○

    Premium Natural Rabbit Ears with Fur - Hypoallergenic dog treat WPS Exclusive!  Our 100% natural dried rabbit ears are the highest quality availabl...

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    £0.00 - £0.00
    £0.00
    £8.09 - £49.99
    £8.09 - £49.99
    £8.09
  • Low Fat

    Round Beef Gullet

    £0.00 - £0.00
    £0.00
    £5.99 - £30.99
    £5.99 - £30.99
    £5.99
    In stock

    • Fat: 10%
    • Protein: 56%
    • Hardness:
      ●●●○○

    Our Round Beef Gullet is a premium natural chew designed to keep your dog's teeth and gums healthy. Made from 100% beef oesophagus, this treat is r...

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    £0.00 - £0.00
    £0.00
    £5.99 - £30.99
    £5.99 - £30.99
    £5.99
  • Low Fat

    Natural Beef Twists

    £0.00 - £0.00
    £0.00
    £8.99 - £26.99
    £8.99 - £26.99
    £8.99
    In stock

    • Fat: 3%
    • Protein: 56%
    • Hardness:
      ●●○○○

    Particularly well suited to puppies and older dogs, our beef bladder twists are a tasty low fat chew which can be given at any time. These are a s...

    View full details
    £0.00 - £0.00
    £0.00
    £8.99 - £26.99
    £8.99 - £26.99
    £8.99
  • 500g beef paddywack for dogs

    Beef Paddywack

    £0.00 - £0.00
    £0.00
    £7.99 - £39.99
    £7.99 - £39.99
    £7.99
    In stock

    • Fat: 11.9%
    • Protein: 67.3%
    • Hardness:
      ●●●○○

    Our 100% natural beef paddywack is a very popular dog treat.Paddywack is simply the nuchal ligament that connects the cows head to the neck which m...

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    £0.00 - £0.00
    £0.00
    £7.99 - £39.99
    £7.99 - £39.99
    £7.99
  • Hypoallergenic
    100g Baltic Sprats

    Premium Baltic Sprats

    £0.00 - £0.00
    £0.00
    £5.99 - £30.99
    £5.99 - £30.99
    £5.99
    In stock

    • Fat: 21%%
    • Protein: 52%%
    • Hardness:
      ●○○○○

    Introduce your pup to new heights of flavour with our new Baltic Sprats! These premium fish treats are sure to excite your furry friend, providing ...

    View full details
    £0.00 - £0.00
    £0.00
    £5.99 - £30.99
    £5.99 - £30.99
    £5.99
  • HypoallergenicBritish Product

    Premium Salmon Skin Flatties

    £0.00 - £52.99
    £0.00
    £9.99 - £52.99
    £9.99 - £52.99
    £9.99
    In stock

    • Fat: 30.2%
    • Protein: 46.0%
    • Hardness:
      ●●○○○

    Part of our premium dried fish range, our 100% natural salmon skin flatties are perfect for dog training, to reward good behaviour, or just as a ta...

    View full details
    £0.00 - £52.99
    £0.00
    £9.99 - £52.99
    £9.99 - £52.99
    £9.99

  • Premium Meaty Strips

    £5.99 - £33.99
    £5.99 - £33.99
    £5.99 - £33.99
    £5.99
    In stock

    • Hardness:
      ●○○○○

    Indulge your dog with our all-new Meaty Strips, the ultimate treat that combines delicious flavour with wholesome nutrition! Crafted from premium c...

    View full details
    £5.99 - £33.99
    £5.99 - £33.99
    £5.99 - £33.99
    £5.99
  • HypoallergenicBritish Product

    Large British Duck Necks

    £0.00 - £7.99
    £0.00
    £7.99 - £18.99
    £7.99 - £18.99
    £7.99
    In stock

    • Fat: 15%
    • Protein: 55%
    • Hardness:
      ●●○○○

    Unlock the secret to your dog's ultimate health with our premium British Duck Necks! Sourced from the highest quality British farms, our duck necks...

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    £0.00 - £7.99
    £0.00
    £7.99 - £18.99
    £7.99 - £18.99
    £7.99
  • Chicken Necks For Dogs

    Chicken Necks

    £0.00 - £0.00
    £0.00
    £4.99 - £74.99
    £4.99 - £74.99
    £4.99
    In stock

    • Fat: 25.0%
    • Protein: 50.0%
    • Hardness:
      ●●○○○

    Our chicken necks are 100% pure and natural chicken, air-dried to perfection.These crunchy snacks are very healthy and are perfect to use as a trea...

    View full details
    £0.00 - £0.00
    £0.00
    £4.99 - £74.99
    £4.99 - £74.99
    £4.99
  • Low Fat
    Single white beef head skin for dogs

    White Dried Beef Head Skin/Scalp Strips

    £0.00 - £0.00
    £0.00
    £4.99 - £32.99
    £4.99 - £32.99
    £4.99
    In stock

    • Fat: 7.8%
    • Protein: 75.9%
    • Hardness:
      ●●●●○

    100% Natural White Beef Head Skin Strips Our natural dried beef headskin strips are an extra hard and tough beef chew for dogs from GRADE1 beef ski...

    View full details
    £0.00 - £0.00
    £0.00
    £4.99 - £32.99
    £4.99 - £32.99
    £4.99
  • British Product

    Gourmet Dog Sausages - Venison

    £0.00 - £0.00
    £0.00
    £7.99 - £23.99
    £7.99 - £23.99
    £7.99
    In stock

    • Fat: 20.1%
    • Protein: 20.8%
    • Hardness:
      ●○○○○

    Our premium quality venison gourmet sausages are a 100% British made natural dog chew & treat made in a DEFRA approved establishment using only...

    View full details
    £0.00 - £0.00
    £0.00
    £7.99 - £23.99
    £7.99 - £23.99
    £7.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product

    Premium Cod Jerky Fish Finger Dog Treats

    £0.00 - £35.99
    £0.00
    £6.99 - £35.99
    £6.99 - £35.99
    £6.99
    In stock

    • Fat: 0.3%
    • Protein: 84.4%
    • Hardness:
      ●●●○○

    Premium Cod Jerky Fish Finger Dog Treats Part of our premium dried fish range, our 100% natural fish fingers are perfect for dog training, to rewar...

    View full details
    £0.00 - £35.99
    £0.00
    £6.99 - £35.99
    £6.99 - £35.99
    £6.99
  • British Product

    Gourmet Dog Sausage Variety Packs

    £0.00 - £0.00
    £0.00
    £18.99 - £29.99
    £18.99 - £29.99
    £18.99
    In stock

    • Hardness:
      ●○○○○

    Our premium quality gourmet sausages are a 100% British made natural dog treat made in a DEFRA approved establishment using only the highest qualit...

    View full details
    £0.00 - £0.00
    £0.00
    £18.99 - £29.99
    £18.99 - £29.99
    £18.99

  • Flat Beef Jerky

    £5.99 - £25.99
    £5.99 - £25.99
    £5.99 - £25.99
    £5.99
    In stock

    • Fat: 18%
    • Protein: 72%
    • Hardness:
      ●●●○○

    Made with 100% real beef, our flat beef jerky is the ultimate high-protein snack for your four-legged friend. Slowly air-dried to lock in rich, mea...

    View full details
    £5.99 - £25.99
    £5.99 - £25.99
    £5.99 - £25.99
    £5.99
  • HypoallergenicLow FatHypoallergenic Low Fat

    Whole Rabbit Skins

    £0.00 - £0.00
    £0.00
    £9.99 - £36.99
    £9.99 - £36.99
    £9.99
    In stock

    • Fat: 6.8%
    • Protein: 57.6%
    • Hardness:
      ●●●○○

    Our rabbit skins are a super tasty treat loved by dogs and are perfect for our four-legged friends with sensitive stomachs or allergies.Our rabbit ...

    View full details
    £0.00 - £0.00
    £0.00
    £9.99 - £36.99
    £9.99 - £36.99
    £9.99
  • 1kg Beef lung for dogs

    Natural Dried Beef Lung Jerky Sticks

    £0.00 - £0.00
    £0.00
    £5.99 - £37.99
    £5.99 - £37.99
    £5.99
    In stock

    • Fat: 14.0%
    • Protein: 69.0%
    • Hardness:
      ●●○○○

    Our premium natural dried beef lung sticks are an extremely hearty and very low fat treat suitable for all dog breeds and sizes.This is a 100% natu...

    View full details
    £0.00 - £0.00
    £0.00
    £5.99 - £37.99
    £5.99 - £37.99
    £5.99
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low FatBritish Product
    Small Red Deer Antler

    Red Deer Antlers

    £0.00 - £0.00
    £0.00
    £8.99 - £41.99
    £8.99 - £41.99
    £8.99
    In stock

    • Fat: 0.1%%
    • Protein: 32%%
    • Hardness:
      ●●●●●

    Our Red Deer Antlers are a completely natural long-lasting dog chew which excels at teeth cleaning and improving gum health. These naturally shed a...

    View full details
    £0.00 - £0.00
    £0.00
    £8.99 - £41.99
    £8.99 - £41.99
    £8.99
  • HypoallergenicBritish Product
    Lamb Pizzle Sticks for Dogs

    British Lamb Pizzle Sticks

    £0.00 - £0.00
    £0.00
    £9.99 - £59.99
    £9.99 - £59.99
    £9.99
    In stock

    • Fat: 16.1%
    • Protein: 71.4%
    • Hardness:
      ●●○○○

    British Lamb Pizzles 100% Natural Dog Chew/Treat/Reward. Our Lamb Pizzles contain nothing but pure lamb with no additives or extras.Perfect for old...

    View full details
    £0.00 - £0.00
    £0.00
    £9.99 - £59.99
    £9.99 - £59.99
    £9.99

  • 48 x Luxury Iberian Pigs Ears

    £0.00 - £0.00
    £0.00
    £48.99
    £48.99 - £48.99
    £48.99
    In stock

    • Fat: 22.5%
    • Protein: 66.0%
    • Hardness:
      ●●●●○

    These are our high quality, "standard sized" Iberian pigs ears which are a smaller & lower cost version of our massive premium XL Iberian pigs ...

    View full details
    £0.00 - £0.00
    £0.00
    £48.99
    £48.99 - £48.99
    £48.99
  • Low Fat
    1kg Beef pizzle chunks for dogs

    Thick & Meaty Heavy Bull Pizzle Chunks

    £0.00 - £0.00
    £0.00
    £14.99 - £56.99
    £14.99 - £56.99
    £14.99
    In stock

    • Fat: 4.0%
    • Protein: 85.4%
    • Hardness:
      ●●●●○

    These are thick, solid, heavy chunks of premium quality beef pizzle and are also known as pizzle roots.Our premium quality Bull Pizzle chunks conta...

    View full details
    £0.00 - £0.00
    £0.00
    £14.99 - £56.99
    £14.99 - £56.99
    £14.99
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