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Novel Protein Treats For Dogs — WPS Pet Supplies Skip to content
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Try our SENSATIONAL range of Gourmet Paté and treats!

Try our SENSATIONAL range of Gourmet Paté and treats!

Try our SENSATIONAL range of Gourmet Paté and treats!

Try our SENSATIONAL range of Gourmet Paté and treats!

Novel Protein Treats For Dogs

Our hand selected Novel Protein collection contains 100% natural products which are safe for dogs with even extreme allergies and intolerances.

What is a novel protein?
A novel protein is a protein source that your dog has never tried before or become intolerant to. Some dogs can become intolerant to common proteins such as chicken or beef which are commonly found in commercial dog food, and some dogs require strict diets which exclude mainstream proteins to avoid stomach upsets and this often means excluding healthy treats.

All the treats in this wonderfully healthy collection are delicious, single-source novel proteins which ensure your four-legged friend can enjoy 100% natural treats which they have not become intolerant to.

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  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low Fat

    Natural Rabbit Feet/Rabbit Paws - Natural Wormer

    £0.00 - £0.00
    £0.00
    £10.99 - £49.99
    £10.99 - £49.99
    £10.99
    In stock

    • Fat: 10.0%
    • Protein: 67.0%
    • Hardness:
      ●●●○○

    WPS Exclusive! These fluffy little rabbit paws are healthy, low fat, contain lots of minerals and natural compounds, are hypoallergenic and perhaps...

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    £0.00 - £0.00
    £0.00
    £10.99 - £49.99
    £10.99 - £49.99
    £10.99
  • HypoallergenicLow FatHypoallergenic Low Fat
    Sold out

    Ostrich Oesophagus

    £0.00 - £0.00
    £0.00
    £21.99 - £69.99
    £21.99 - £69.99
    £21.99
    Out of stock

    • Fat: 8.0%
    • Protein: 76.8%
    • Hardness:
      ●●○○○

    A fantastic rawhide alternative.Ostrich Oesophagus is a highly digestible chew, rich in protein and low in fat.It's a great source of glucosamine a...

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    £0.00 - £0.00
    £0.00
    £21.99 - £69.99
    £21.99 - £69.99
    £21.99
    Sold out

Trending Products:

  • Gourmet PURE MEAT Training Treats

    £6.49 - £27.99
    £6.49 - £27.99
    £6.49 - £27.99
    £6.49
    In stock

    • Hardness:
      ●○○○○

    Elevate your dog's training sessions with our exceptional range of Gourmet Training Treats meticulously crafted for dogs of all breeds and sizes! O...

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    £6.49 - £27.99
    £6.49 - £27.99
    £6.49 - £27.99
    £6.49
  • Low Fat

    Genuine Himalayan Yak Bars

    £2.99 - £15.99
    £2.99 - £15.99
    £2.99 - £15.99
    £2.99
    In stock

    • Fat: 2.5%
    • Protein: 72%
    • Hardness:
      ●●●●●

    AUTHENTIC HAND CRAFTED NEPALESE YAK CHEWS! Our Himalayan Yak chews are a genuine product having been hand crafted in the Himalayas by Nepalese dair...

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    £2.99 - £15.99
    £2.99 - £15.99
    £2.99 - £15.99
    £2.99
  • British Product

    Long Dog Sausages - Rabbit Flavour

    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
    In stock

    • Fat: 14.1%
    • Protein: 26.8%
    • Hardness:
      ●○○○○

    New!Our premium quality Rabbit flavour gourmet long sausages are a 100% British made natural dog treat made in a DEFRA approved establishment using...

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    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
  • British Product

    Long Dog Sausages - Duck Flavour

    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
    In stock

    • Fat: 20.8%
    • Protein: 20.8%
    • Hardness:
      ●○○○○

    Our premium quality duck flavour gourmet long sausages are a 100% British made natural dog chew & treat made in a DEFRA approved establishment ...

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    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
  • Hypoallergenic
    Save up to £1.30 Save £0.00

    Treat Box: Rabbit Ears with Fur

    £8.99 - £12.99
    £8.99 - £12.99
    £8.99
    £8.09 - £11.69
    £8.09 - £11.69
    £8.09
    In stock

    • Fat: 21.5%
    • Protein: 46.8%
    • Hardness:
      ●●○○○

    WPS Exclusive!  Our 100% natural dried rabbit ears are the highest quality available and are exclusive to WPS - we are the exclusive global partner...

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    £8.99 - £12.99
    £8.99 - £12.99
    £8.99
    £8.09 - £11.69
    £8.09 - £11.69
    £8.09
    Save up to £1.30 Save £0.00
  • HypoallergenicBritish Product

    Grain-Free 80% Poultry Training Dog Treats

    £0.00 - £0.00
    £0.00
    £14.99 - £55.99
    £14.99 - £55.99
    £14.99
    In stock

    • Fat: 15%
    • Protein: 28%
    • Hardness:
      ●●●○○

    Our new range of delicious dog training treats are packed with goodness and are irresistible to dogs of all sizes! Our little bone shaped treats co...

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    £0.00 - £0.00
    £0.00
    £14.99 - £55.99
    £14.99 - £55.99
    £14.99

  • 24 x Chicken & Salmon Long Dog Sausages

    £0.00 - £0.00
    £0.00
    £19.99
    £19.99 - £19.99
    £19.99
    In stock

    Our premium quality chicken & salmon gourmet long sausages are a 100% British made natural dog chew & treat made in a DEFRA approved establ...

    View full details
    £0.00 - £0.00
    £0.00
    £19.99
    £19.99 - £19.99
    £19.99

  • 24 x Duck Flavour Long Dog Sausages

    £0.00 - £0.00
    £0.00
    £19.99
    £19.99 - £19.99
    £19.99
    In stock

    Our premium quality duck flavour gourmet long sausages are a 100% British made natural dog chew & treat made in a DEFRA approved establishment ...

    View full details
    £0.00 - £0.00
    £0.00
    £19.99
    £19.99 - £19.99
    £19.99
  • British Product
    Save up to £6.00 Save £0.00

    Pigs Inner Ear Pork Crunch/Porky Bites. Large Chunks.

    £8.99 - £37.99
    £8.99 - £37.99
    £8.99
    £4.99 - £31.99
    £4.99 - £31.99
    £4.99
    In stock

    • Fat: 29.7%
    • Protein: 59.5%
    • Hardness:
      ●●●○○

    These are solid large chunks of inner ear pork meat.Our porky bites are perfect for dogs who can't manage our massive pigs ears and are a perfect s...

    View full details
    £8.99 - £37.99
    £8.99 - £37.99
    £8.99
    £4.99 - £31.99
    £4.99 - £31.99
    £4.99
    Save up to £6.00 Save £0.00
  • Low FatBritish Product

    Long Dog Sausages - Chicken & Salmon Flavour

    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
    In stock

    • Fat: 32%
    • Protein: 30.8%
    • Hardness:
      ●○○○○

    Our premium quality chicken & salmon gourmet long sausages are a 100% British made natural dog chew & treat made in a DEFRA approved establ...

    View full details
    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
  • Low Fat
    Thick pizzles image 1

    15cm Odourless Premium Bull Pizzle sticks

    £17.99 - £59.99
    £17.99 - £59.99
    £17.99 - £59.99
    £17.99
    In stock

    • Fat: 4.0%
    • Protein: 85.4%
    • Hardness:
      ●●●●○

    Thick, meaty, odourless, straight and ultra low fat, these bull pizzles make a very special treat for a very special dog.Our premium quality beef p...

    View full details
    £17.99 - £59.99
    £17.99 - £59.99
    £17.99 - £59.99
    £17.99
  • Save up to £7.00 Save £0.00

    Premium Dark Beef Liver

    £13.99 - £25.99
    £13.99 - £25.99
    £13.99
    £11.99 - £18.99
    £11.99 - £18.99
    £11.99
    In stock

    • Fat: 17%
    • Protein: 58%
    • Hardness:
      ●●●○○

    Our 100% natural beef liver is a rich and nutritious snack for dogs.Air-dried Beef liver is highly palatable, 100% digestible, naturally healthy an...

    View full details
    £13.99 - £25.99
    £13.99 - £25.99
    £13.99
    £11.99 - £18.99
    £11.99 - £18.99
    £11.99
    Save up to £7.00 Save £0.00
  • HypoallergenicLow FatHypoallergenic Low Fat

    Gourmet Ostrich Training Treats

    £6.49 - £27.99
    £6.49 - £27.99
    £6.49 - £27.99
    £6.49
    In stock

    • Fat: 7%
    • Protein: 65.8%
    • Hardness:
      ●○○○○

    100% Pure Human Grade Meat! Elevate your dog's training sessions with our exceptional pure Ostrich Gourmet Training Treats meticulously crafted for...

    View full details
    £6.49 - £27.99
    £6.49 - £27.99
    £6.49 - £27.99
    £6.49
  • British Product

    Gourmet Dog Sausage Variety Packs

    £0.00 - £0.00
    £0.00
    £12.99 - £23.99
    £12.99 - £23.99
    £12.99
    In stock

    • Hardness:
      ●○○○○

    Our premium quality gourmet sausages are a 100% British made natural dog treat made in a DEFRA approved establishment using only the highest qualit...

    View full details
    £0.00 - £0.00
    £0.00
    £12.99 - £23.99
    £12.99 - £23.99
    £12.99
  • HypoallergenicBritish Product
    Lamb Trachea For Dogs
    Save up to £5.00 Save £0.00

    100% British Natural Lamb Trachea

    £7.99 - £39.99
    £7.99 - £39.99
    £7.99
    £5.99 - £34.99
    £5.99 - £34.99
    £5.99
    In stock

    • Fat: 30.5%
    • Protein: 60.2%
    • Hardness:
      ●●●○○

    Exceptional dog treat rich in naturally occurring chondroitin.Lamb Trachea are the smaller diameter version of beef trachea, but are also suitable ...

    View full details
    £7.99 - £39.99
    £7.99 - £39.99
    £7.99
    £5.99 - £34.99
    £5.99 - £34.99
    £5.99
    Save up to £5.00 Save £0.00
  • Hypoallergenic
    Lamb Head Skin Scalp for Dogs
    Save up to £10.00 Save £0.00

    Lamb Head Skin/Scalp Dog Chews/Treats

    £7.99 - £38.99
    £7.99 - £38.99
    £7.99
    £4.99 - £30.99
    £4.99 - £30.99
    £4.99
    In stock

    • Fat: 15.0%
    • Protein: 68.0%
    • Hardness:
      ●●○○○

    Our delicious lamb head skin strips are a tasty, hypoallergenic treat for our four-legged friends.Our lamb headskin is a 100% natural product with ...

    View full details
    £7.99 - £38.99
    £7.99 - £38.99
    £7.99
    £4.99 - £30.99
    £4.99 - £30.99
    £4.99
    Save up to £10.00 Save £0.00
  • British Product

    Gourmet Dog Sausages - Beef & Garlic

    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
    In stock

    • Fat: 20.1%
    • Protein: 20.8%
    • Hardness:
      ●○○○○

    Our premium quality beef & garlic gourmet sausages are a 100% British made natural dog treat made in a DEFRA approved establishment using only ...

    View full details
    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
  • 500g beef paddywack for dogs

    Beef Paddywack

    £0.00 - £0.00
    £0.00
    £7.99 - £39.99
    £7.99 - £39.99
    £7.99
    In stock

    • Fat: 11.9%
    • Protein: 67.3%
    • Hardness:
      ●●●○○

    Our 100% natural beef paddywack is a very popular dog treat.Paddywack is simply the nuchal ligament that connects the cows head to the neck which m...

    View full details
    £0.00 - £0.00
    £0.00
    £7.99 - £39.99
    £7.99 - £39.99
    £7.99
  • HypoallergenicHypoallergenic
    Rabbit Ears for Dogs
    Save up to £3.00 Save £0.00

    Rabbit Ears with Fur

    £8.99 - £52.99
    £8.99 - £52.99
    £8.99
    £8.09 - £49.99
    £8.09 - £49.99
    £8.09
    In stock

    • Fat: 21.5%
    • Protein: 46.8%
    • Hardness:
      ●●○○○

    Premium Natural Rabbit Ears with Fur - Hypoallergenic dog treat WPS Exclusive!  Our 100% natural dried rabbit ears are the highest quality availabl...

    View full details
    £8.99 - £52.99
    £8.99 - £52.99
    £8.99
    £8.09 - £49.99
    £8.09 - £49.99
    £8.09
    Save up to £3.00 Save £0.00
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low FatBritish Product

    Red Deer Skin

    £7.99 - £35.99
    £7.99 - £35.99
    £7.99 - £35.99
    £7.99
    In stock

    • Fat: 4%
    • Protein: 88%
    • Hardness:
      ●●●○○

    Our Red Deer Skin is a delicious and long lasting healthy treat for dogs of all sizes and is ideal for strong chewers as well as dogs with a sensit...

    View full details
    £7.99 - £35.99
    £7.99 - £35.99
    £7.99 - £35.99
    £7.99
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