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Try our SENSATIONAL range of Gourmet Paté and treats!

Try our SENSATIONAL range of Gourmet Paté and treats!

Try our SENSATIONAL range of Gourmet Paté and treats!

Try our SENSATIONAL range of Gourmet Paté and treats!

Novel Protein Treats For Dogs

Our hand selected Novel Protein collection contains 100% natural products which are safe for dogs with even extreme allergies and intolerances.

What is a novel protein?
A novel protein is a protein source that your dog has never tried before or become intolerant to. Some dogs can become intolerant to common proteins such as chicken or beef which are commonly found in commercial dog food, and some dogs require strict diets which exclude mainstream proteins to avoid stomach upsets and this often means excluding healthy treats.

All the treats in this wonderfully healthy collection are delicious, single-source novel proteins which ensure your four-legged friend can enjoy 100% natural treats which they have not become intolerant to.

Filters

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  • HypoallergenicHypoallergenic
    Rabbit Ears for Dogs
    Save up to £3.00 Save £0.00

    Rabbit Ears with Fur

    £8.99 - £52.99
    £8.99 - £52.99
    £8.99
    £8.09 - £49.99
    £8.09 - £49.99
    £8.09
    In stock

    • Fat: 21.5%
    • Protein: 46.8%
    • Hardness:
      ●●○○○

    Premium Natural Rabbit Ears with Fur - Hypoallergenic dog treat WPS Exclusive!  Our 100% natural dried rabbit ears are the highest quality availabl...

    View full details
    £8.99 - £52.99
    £8.99 - £52.99
    £8.99
    £8.09 - £49.99
    £8.09 - £49.99
    £8.09
    Save up to £3.00 Save £0.00
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product
    Save up to £13.00 Save £0.00

    Premium Salmon Skin Flatties

    £12.99 - £46.99
    £12.99 - £46.99
    £12.99
    £7.99 - £46.99
    £7.99 - £46.99
    £7.99
    In stock

    • Fat: 30.2%
    • Protein: 46.0%
    • Hardness:
      ●●○○○

    Part of our premium dried fish range, our 100% natural salmon skin flatties are perfect for dog training, to reward good behavior, or just as a tas...

    View full details
    £12.99 - £46.99
    £12.99 - £46.99
    £12.99
    £7.99 - £46.99
    £7.99 - £46.99
    £7.99
    Save up to £13.00 Save £0.00
  • Hypoallergenic
    Single Goat Ear
    Save up to £5.00 Save £0.00

    Goat Ear Dog Chews/Treats

    £8.99 - £68.99
    £8.99 - £68.99
    £8.99
    £5.99 - £64.99
    £5.99 - £64.99
    £5.99
    In stock

    • Fat: 15.0%
    • Protein: 71.0%
    • Hardness:
      ●●○○○

    Our delicious goat ears are a tasty, hypoallergenic delight for our four-legged friends. Our goat ears are a 100% natural product with no additives...

    View full details
    £8.99 - £68.99
    £8.99 - £68.99
    £8.99
    £5.99 - £64.99
    £5.99 - £64.99
    £5.99
    Save up to £5.00 Save £0.00
  • Hypoallergenic
    Save up to £17.00 Save £0.00

    Braided Goat Skin Dog Chews/Treats

    £8.99 - £68.99
    £8.99 - £68.99
    £8.99
    £6.99 - £59.99
    £6.99 - £59.99
    £6.99
    In stock

    • Fat: 34%
    • Protein: 56%
    • Hardness:
      ●●○○○

    Our delicious braided goat skin strips are a tasty, hypoallergenic treat for our four-legged friends.Our braided goat skin is a 100% natural produc...

    View full details
    £8.99 - £68.99
    £8.99 - £68.99
    £8.99
    £6.99 - £59.99
    £6.99 - £59.99
    £6.99
    Save up to £17.00 Save £0.00
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product
    Sold out

    Premium Natural Fishcake Bite Dog Treats

    £0.00 - £0.00
    £0.00
    £8.99 - £23.29
    £8.99 - £23.29
    £8.99
    Out of stock

    • Fat: 0.6%
    • Protein: 20.8%
    • Hardness:
      ●●○○○

     Premium Natural Fishcake Bites Part of our premium dried fish range, our 100% natural fishcake bites are perfect for dog training, to reward good ...

    View full details
    £0.00 - £0.00
    £0.00
    £8.99 - £23.29
    £8.99 - £23.29
    £8.99
    Sold out
  • HypoallergenicLow FatHypoallergenic Low Fat
    Sold out

    Ostrich Oesophagus

    £0.00 - £0.00
    £0.00
    £21.99 - £69.99
    £21.99 - £69.99
    £21.99
    Out of stock

    • Fat: 8.0%
    • Protein: 76.8%
    • Hardness:
      ●●○○○

    A fantastic rawhide alternative.Ostrich Oesophagus is a highly digestible chew, rich in protein and low in fat.It's a great source of glucosamine a...

    View full details
    £0.00 - £0.00
    £0.00
    £21.99 - £69.99
    £21.99 - £69.99
    £21.99
    Sold out
  • Hypoallergenic

    Ostrich Biltong

    £0.00 - £0.00
    £0.00
    £8.99 - £50.99
    £8.99 - £50.99
    £8.99
    In stock

    • Fat: 19.5%
    • Protein: 69.3%
    • Hardness:
      ●●○○○

    Our Premium 100% Ostrich Biltong natural dog chew & treat is high protein & low fat. They are a novel protein source which is extremely hig...

    View full details
    £0.00 - £0.00
    £0.00
    £8.99 - £50.99
    £8.99 - £50.99
    £8.99
  • HypoallergenicBritish Product

    Premium Natural Salmon Bites Dog Chew/Treat

    £0.00 - £25.99
    £0.00
    £11.99 - £58.99
    £11.99 - £58.99
    £11.99
    In stock

    • Fat: 18.4%
    • Protein: 16.7%
    • Hardness:
      ●●○○○

    Premium Natural Salmon Bites Part of our premium dried fish range, our 100% natural Salmon biscuit treats are perfect for dog training, to reward g...

    View full details
    £0.00 - £25.99
    £0.00
    £11.99 - £58.99
    £11.99 - £58.99
    £11.99
  • Hypoallergenic
    Save up to £7.00 Save £0.00

    Goat Head Skin/Scalp Dog Chews/Treats

    £10.99 - £31.99
    £10.99 - £31.99
    £10.99
    £6.99 - £25.99
    £6.99 - £25.99
    £6.99
    In stock

    • Fat: 34%
    • Protein: 56%
    • Hardness:
      ●●○○○

    Our delicious goat head skin strips are a tasty, hypoallergenic treat for our four-legged friends.Our headskin is a 100% natural product with no ad...

    View full details
    £10.99 - £31.99
    £10.99 - £31.99
    £10.99
    £6.99 - £25.99
    £6.99 - £25.99
    £6.99
    Save up to £7.00 Save £0.00
  • HypoallergenicLow FatHypoallergenic Low Fat
    Sold out

    Premium Ostrich Stomach Crisps

    £0.00 - £0.00
    £0.00
    £14.95 - £50.95
    £14.95 - £50.95
    £14.95
    Out of stock

    • Fat: 5.8%
    • Protein: 80.8%
    • Hardness:
      ●●○○○

    Premium Ostrich Low Fat Stomach Crisps Our Premium stomach crisps are from South African Ostriches. They're a 100% natural and totally irresistible...

    View full details
    £0.00 - £0.00
    £0.00
    £14.95 - £50.95
    £14.95 - £50.95
    £14.95
    Sold out
  • Hypoallergenic
    Save £4.00 Save £0.00

    2kg Goat Ears

    £68.99
    £68.99 - £68.99
    £68.99
    £64.99
    £64.99 - £64.99
    £64.99
    In stock

    • Fat: 15.0%
    • Protein: 71.0%
    • Hardness:
      ●●○○○

    Our delicious goat ears are a tasty, hypoallergenic delight for our four-legged friends.Our goat ears are a 100% natural product with no additives ...

    View full details
    £68.99
    £68.99 - £68.99
    £68.99
    £64.99
    £64.99 - £64.99
    £64.99
    Save £4.00 Save £0.00
  • Hypoallergenic
    Sold out

    2kg Goat Tripe

    £39.49
    £39.49 - £39.49
    £39.49
    £34.99
    £34.99 - £34.99
    £34.99
    Out of stock

    • Fat: 21.7%
    • Protein: 65.7%
    • Hardness:
      ●●○○○

    Our 100% natural goat tripe sticks are a rich and nutritious snack for your dog which are 100% digestible and hypoallergenic. 100% natural Gently ...

    View full details
    £39.49
    £39.49 - £39.49
    £39.49
    £34.99
    £34.99 - £34.99
    £34.99
    Sold out
  • Hypoallergenic
    Save £9.00 Save £0.00

    2kg Braided Goat Skin

    £68.99
    £68.99 - £68.99
    £68.99
    £59.99
    £59.99 - £59.99
    £59.99
    In stock

    • Hardness:
      ●●○○○

    Our delicious braided goat head skin strips are a tasty, hypoallergenic treat for our four-legged friends.Our braided goat skin is a 100% natural p...

    View full details
    £68.99
    £68.99 - £68.99
    £68.99
    £59.99
    £59.99 - £59.99
    £59.99
    Save £9.00 Save £0.00

Trending Products:

  • British Product

    Gourmet Dog Sausages - Beef & Garlic

    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
    In stock

    • Fat: 20.1%
    • Protein: 20.8%
    • Hardness:
      ●○○○○

    Our premium quality beef & garlic gourmet sausages are a 100% British made natural dog treat made in a DEFRA approved establishment using only ...

    View full details
    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99

  • Gourmet Paté

    £3.99 - £5.99
    £3.99 - £5.99
    £3.99 - £5.99
    £3.99
    In stock

    • Hardness:
      ●○○○○

    100% Pure Human Grade Meat! Introducing our delicious new range of Gourmet Paté - a must-have for pet owners seeking to indulge their dogs with the...

    View full details
    £3.99 - £5.99
    £3.99 - £5.99
    £3.99 - £5.99
    £3.99
  • HypoallergenicLow FatHypoallergenic Low Fat
    Single chicken foot

    Free Range Chicken Feet

    £0.00 - £74.99
    £0.00
    £12.99 - £74.99
    £12.99 - £74.99
    £12.99
    In stock

    • Fat: 9.7%
    • Protein: 57.9%
    • Hardness:
      ●●○○○

    Our free range chicken feet are 100% pure and natural chicken, air-dried to perfection.These crunchy little snacks are very healthy and are perfect...

    View full details
    £0.00 - £74.99
    £0.00
    £12.99 - £74.99
    £12.99 - £74.99
    £12.99
  • Low Fat
    Thick cows ear in hand

    XL Thick & Tasty Beef Cows Ears

    £0.00 - £0.00
    £0.00
    £13.99 - £49.99
    £13.99 - £49.99
    £13.99
    In stock

    • Fat: 6.7%
    • Protein: 85.4%
    • Hardness:
      ●●○○○

    Premium XL Thick & Tasty Beef Cows Ears These are our EXCLUSIVE extra large and extra thick cows ears. Not to be confused with our regular cows...

    View full details
    £0.00 - £0.00
    £0.00
    £13.99 - £49.99
    £13.99 - £49.99
    £13.99
  • Low Fat
    Save up to £11.00 Save £0.00

    Thick Chicken Fillets

    £19.98 - £39.98
    £19.98 - £39.98
    £19.98
    £10.99 - £28.99
    £10.99 - £28.99
    £10.99
    In stock

    • Fat: 3%
    • Protein: 70%
    • Hardness:
      ●●●○○

    Our thick chicken fillets are 100% natural and air-dried to lock in nutrients and flavour.Not to be confused with small chicken fillets, these thic...

    View full details
    £19.98 - £39.98
    £19.98 - £39.98
    £19.98
    £10.99 - £28.99
    £10.99 - £28.99
    £10.99
    Save up to £11.00 Save £0.00

  • Premium Meaty Strips

    £4.99 - £28.99
    £4.99 - £28.99
    £4.99 - £28.99
    £4.99
    In stock

    • Hardness:
      ●○○○○

    Indulge your dog with our all-new Meaty Strips, the ultimate treat that combines delicious flavour with wholesome nutrition! Crafted from premium c...

    View full details
    £4.99 - £28.99
    £4.99 - £28.99
    £4.99 - £28.99
    £4.99
  • Hypoallergenic
    1kg Beef tails for dogs
    Save up to £10.00 Save £0.00

    Hypoallergenic Beef Bull Tails

    £8.99 - £57.99
    £8.99 - £57.99
    £8.99
    £5.99 - £47.99
    £5.99 - £47.99
    £5.99
    In stock

    • Fat: 14.8%
    • Protein: 58.9%
    • Hardness:
      ●●●●○

    Our natural dried beef tails are a long lasting dog chew and are simply 100% air dried beef tails with no artificial colourings, additives or prese...

    View full details
    £8.99 - £57.99
    £8.99 - £57.99
    £8.99
    £5.99 - £47.99
    £5.99 - £47.99
    £5.99
    Save up to £10.00 Save £0.00
  • Low Fat
    Single beef trachea for dogs
    Save up to £7.00 Save £0.00

    Beef Trachea/Wind Pipe

    £7.99 - £37.99
    £7.99 - £37.99
    £7.99
    £4.99 - £30.99
    £4.99 - £30.99
    £4.99
    In stock

    • Fat: 9.7%
    • Protein: 75.0%
    • Hardness:
      ●●●○○

    Premium Beef Trachea/Wind Pipe Our premium beef trachea (sometimes known as moo-tubes) are 100% natural treats that your dog will love.High in both...

    View full details
    £7.99 - £37.99
    £7.99 - £37.99
    £7.99
    £4.99 - £30.99
    £4.99 - £30.99
    £4.99
    Save up to £7.00 Save £0.00
  • 500g beef paddywack for dogs

    Beef Paddywack

    £0.00 - £0.00
    £0.00
    £7.99 - £39.99
    £7.99 - £39.99
    £7.99
    In stock

    • Fat: 11.9%
    • Protein: 67.3%
    • Hardness:
      ●●●○○

    Our 100% natural beef paddywack is a very popular dog treat.Paddywack is simply the nuchal ligament that connects the cows head to the neck which m...

    View full details
    £0.00 - £0.00
    £0.00
    £7.99 - £39.99
    £7.99 - £39.99
    £7.99
  • Hypoallergenic
    Save up to £4.00 Save £0.00

    Camel Skin Slices

    £7.99 - £39.99
    £7.99 - £39.99
    £7.99
    £5.99 - £36.99
    £5.99 - £36.99
    £5.99
    In stock

    • Fat: 28.8%
    • Protein: 67.4%
    • Hardness:
      ●●●●○

    Our 100% natural Camel chews are a fantastically hard and tasty long lasting treat.Our Camel hide slices are hypoallergenic, gluten free, lactose f...

    View full details
    £7.99 - £39.99
    £7.99 - £39.99
    £7.99
    £5.99 - £36.99
    £5.99 - £36.99
    £5.99
    Save up to £4.00 Save £0.00
  • HypoallergenicLow FatHypoallergenic Low Fat

    Gourmet Venison Training Treats

    £6.49 - £27.99
    £6.49 - £27.99
    £6.49 - £27.99
    £6.49
    In stock

    • Fat: 5%
    • Protein: 64%
    • Hardness:
      ●○○○○

    100% Pure Human Grade Meat! Elevate your dog's training sessions with our exceptional pure Venison Gourmet Training Treats meticulously crafted for...

    View full details
    £6.49 - £27.99
    £6.49 - £27.99
    £6.49 - £27.99
    £6.49
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product
    Save up to £3.00 Save £0.00

    British Turkey Fillets

    £14.99 - £32.99
    £14.99 - £32.99
    £14.99
    £12.99 - £32.99
    £12.99 - £32.99
    £12.99
    In stock

    • Fat: 5%
    • Protein: 80%
    • Hardness:
      ●●●○○

    Our British turkey fillets are 100% natural and simply air-dried to lock in their nutrients and flavour.WPS British turkey fillets are very healthy...

    View full details
    £14.99 - £32.99
    £14.99 - £32.99
    £14.99
    £12.99 - £32.99
    £12.99 - £32.99
    £12.99
    Save up to £3.00 Save £0.00
  • British Product

    Long Dog Sausages - Beef & Veg Flavour

    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
    In stock

    • Fat: 20.1%
    • Protein: 27.5%
    • Hardness:
      ●○○○○

    Our premium quality beef & vegetable gourmet long sausages are a 100% British made natural dog treat made in a DEFRA approved establishment usi...

    View full details
    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
  • Luxury Iberian Pigs Ear
    Sold out

    Luxury Iberian Pigs Ears

    £0.00 - £0.00
    £0.00
    £9.49 - £48.99
    £9.49 - £48.99
    £9.49
    Out of stock

    • Fat: 22.5%
    • Protein: 66.0%
    • Hardness:
      ●●●●○

    These are our luxury Iberian pigs ears which are a smaller & lower cost version of our massive premium XL Iberian pigs ears. These are the same...

    View full details
    £0.00 - £0.00
    £0.00
    £9.49 - £48.99
    £9.49 - £48.99
    £9.49
    Sold out
  • HypoallergenicLow FatHypoallergenic Low Fat
    Save up to £3.60 Save £0.00

    Treat Box: Cod Jerky Small Crunchies

    £9.99 - £17.59
    £9.99 - £17.59
    £9.99
    £7.99 - £13.99
    £7.99 - £13.99
    £7.99
    In stock

    • Fat: 0.3%
    • Protein: 84.4%
    • Hardness:
      ●●●●○

    Part of our premium dried fish range, our 100% natural cod crunchies are perfect for dog training, to reward good behavior, or just as a small but ...

    View full details
    £9.99 - £17.59
    £9.99 - £17.59
    £9.99
    £7.99 - £13.99
    £7.99 - £13.99
    £7.99
    Save up to £3.60 Save £0.00
  • Hypoallergenic
    Save up to £1.30 Save £0.00

    Treat Box: Rabbit Ears with Fur

    £8.99 - £12.99
    £8.99 - £12.99
    £8.99
    £8.09 - £11.69
    £8.09 - £11.69
    £8.09
    In stock

    • Fat: 21.5%
    • Protein: 46.8%
    • Hardness:
      ●●○○○

    WPS Exclusive!  Our 100% natural dried rabbit ears are the highest quality available and are exclusive to WPS - we are the exclusive global partner...

    View full details
    £8.99 - £12.99
    £8.99 - £12.99
    £8.99
    £8.09 - £11.69
    £8.09 - £11.69
    £8.09
    Save up to £1.30 Save £0.00
  • HypoallergenicLow FatHypoallergenic Low Fat
    Save up to £3.00 Save £0.00

    Treat Box: Lamb Tripe

    £7.99 - £10.99
    £7.99 - £10.99
    £7.99
    £5.99 - £7.99
    £5.99 - £7.99
    £5.99
    In stock

    • Fat: 7.1%
    • Protein: 77.3%
    • Hardness:
      ●●○○○

    Our 100% natural lamb tripe sticks are a rich and nutritious snack for your dog which are 100% digestible, low fat and hypoallergenic. 100% natura...

    View full details
    £7.99 - £10.99
    £7.99 - £10.99
    £7.99
    £5.99 - £7.99
    £5.99 - £7.99
    £5.99
    Save up to £3.00 Save £0.00
  • Hypoallergenic
    Save up to £3.00 Save £0.00

    Treat Box: Goat Tripe Dog Treats

    £7.99 - £10.99
    £7.99 - £10.99
    £7.99
    £4.99 - £7.99
    £4.99 - £7.99
    £4.99
    In stock

    • Fat: 21.7%
    • Protein: 65.7%
    • Hardness:
      ●●○○○

    Our 100% natural goat tripe sticks are a rich and nutritious snack for your dog which are 100% digestible and hypoallergenic. 100% natural Gently ...

    View full details
    £7.99 - £10.99
    £7.99 - £10.99
    £7.99
    £4.99 - £7.99
    £4.99 - £7.99
    £4.99
    Save up to £3.00 Save £0.00

  • Treat Box: Liver Dog Sausages

    £0.00 - £0.00
    £0.00
    £7.99 - £9.99
    £7.99 - £9.99
    £7.99
    In stock

    • Fat: 10.1%
    • Protein: 22.8%
    • Hardness:
      ●○○○○

    Our premium quality liver gourmet sausages are a 100% British made natural dog chew & treat made in a DEFRA approved establishment using only t...

    View full details
    £0.00 - £0.00
    £0.00
    £7.99 - £9.99
    £7.99 - £9.99
    £7.99
  • HypoallergenicLow FatHypoallergenic Low Fat
    Save up to £5.60 Save £0.00

    Treat Box: Whitefish Jerky Fish Fingers

    £7.99 - £17.59
    £7.99 - £17.59
    £7.99
    £5.99 - £11.99
    £5.99 - £11.99
    £5.99
    In stock

    • Fat: 0.3%
    • Protein: 84.4%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural fish fingers are perfect for dog training, to reward good behavior, or just as a tasty and h...

    View full details
    £7.99 - £17.59
    £7.99 - £17.59
    £7.99
    £5.99 - £11.99
    £5.99 - £11.99
    £5.99
    Save up to £5.60 Save £0.00
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