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Novel Protein Treats For Dogs

Our hand selected Novel Protein collection contains 100% natural products which are safe for dogs with even extreme allergies and intolerances.

What is a novel protein?
A novel protein is a protein source that your dog has never tried before or become intolerant to. Some dogs can become intolerant to common proteins such as chicken or beef which are commonly found in commercial dog food, and some dogs require strict diets which exclude mainstream proteins to avoid stomach upsets and this often means excluding healthy treats.

All the treats in this wonderfully healthy collection are delicious, single-source novel proteins which ensure your four-legged friend can enjoy 100% natural treats which they have not become intolerant to.

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  • HypoallergenicHypoallergenic
    Rabbit Ears for Dogs

    Rabbit Ears with Fur

    £0.00 - £0.00
    £0.00
    £4.99 - £45.99
    £4.99 - £45.99
    £4.99
    In stock

    • Fat: 21.5%
    • Protein: 46.8%
    • Hardness:
      ●●○○○

    Premium Natural Rabbit Ears with Hair - Hypoallergenic dog treat WPS Exclusive!  Our 100% natural dried rabbit ears are the highest quality availab...

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    £0.00 - £0.00
    £0.00
    £4.99 - £45.99
    £4.99 - £45.99
    £4.99
  • Hypoallergenic
    Single Goat Ear

    Goat Ear Dog Chews/Treats

    £0.00 - £0.00
    £0.00
    £5.99 - £66.99
    £5.99 - £66.99
    £5.99
    In stock

    • Fat: 15.0%
    • Protein: 71.0%
    • Hardness:
      ●●○○○

    Our delicious goat ears are a tasty, hypoallergenic delight for our four-legged friends. Our goat ears are a 100% natural product with no additives...

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    £0.00 - £0.00
    £0.00
    £5.99 - £66.99
    £5.99 - £66.99
    £5.99
  • Hypoallergenic
    100g Baltic Sprats

    Premium Baltic Sprats

    £0.00 - £0.00
    £0.00
    £5.99 - £29.99
    £5.99 - £29.99
    £5.99
    In stock

    • Fat: 21%%
    • Protein: 52%%
    • Hardness:
      ●○○○○

    Introduce your pup to new heights of flavour with our new Baltic Sprats! These premium fish treats are sure to excite your furry friend, providing ...

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    £0.00 - £0.00
    £0.00
    £5.99 - £29.99
    £5.99 - £29.99
    £5.99
  • Hypoallergenic

    Natural Goat Ears with Hair/Fur

    £0.00 - £0.00
    £0.00
    £17.99 - £31.99
    £17.99 - £31.99
    £17.99
    Low stock

    • Fat: 15.0%
    • Protein: 71.0%
    • Hardness:
      ●●●○○

    Our deliciously furry goat ears are a tasty, hypoallergenic delight for our four-legged friends.Our goat ears are a 100% natural product with no ad...

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    £0.00 - £0.00
    £0.00
    £17.99 - £31.99
    £17.99 - £31.99
    £17.99
  • HypoallergenicHypoallergenic

    Treat Box: Baltic Sprats

    £0.00 - £0.00
    £0.00
    £5.99 - £10.99
    £5.99 - £10.99
    £5.99
    In stock

    • Fat: 21%%
    • Protein: 52%%
    • Hardness:
      ●○○○○

    Introduce your pup to new heights of flavour with our new Baltic Sprats! These premium fish treats are sure to excite your furry friend, providing ...

    View full details
    £0.00 - £0.00
    £0.00
    £5.99 - £10.99
    £5.99 - £10.99
    £5.99
  • Hypoallergenic

    Bulk Pack: 2kg Goat Ears

    £0.00 - £0.00
    £0.00
    £66.99
    £66.99 - £66.99
    £66.99
    In stock

    • Fat: 15.0%
    • Protein: 71.0%
    • Hardness:
      ●●○○○

    Our delicious goat ears are a tasty, hypoallergenic delight for our four-legged friends.Our goat ears are a 100% natural product with no additives ...

    View full details
    £0.00 - £0.00
    £0.00
    £66.99
    £66.99 - £66.99
    £66.99
  • Hypoallergenic
    Sold out

    Bulk Pack: 2kg Goat Tripe

    £0.00 - £0.00
    £0.00
    £34.99
    £34.99 - £34.99
    £34.99
    Out of stock

    • Fat: 21.7%
    • Protein: 65.7%
    • Hardness:
      ●●○○○

    Our 100% natural goat tripe sticks are a rich and nutritious snack for your dog which are 100% digestible and hypoallergenic. 100% natural Gently ...

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    £0.00 - £0.00
    £0.00
    £34.99
    £34.99 - £34.99
    £34.99
    Sold out

Trending Products:

  • HypoallergenicHypoallergenic
    Rabbit Ears for Dogs

    Rabbit Ears with Fur

    £0.00 - £0.00
    £0.00
    £4.99 - £45.99
    £4.99 - £45.99
    £4.99
    In stock

    • Fat: 21.5%
    • Protein: 46.8%
    • Hardness:
      ●●○○○

    Premium Natural Rabbit Ears with Hair - Hypoallergenic dog treat WPS Exclusive!  Our 100% natural dried rabbit ears are the highest quality availab...

    View full details
    £0.00 - £0.00
    £0.00
    £4.99 - £45.99
    £4.99 - £45.99
    £4.99
  • Chicken Necks For Dogs

    Chicken Necks

    £0.00 - £0.00
    £0.00
    £4.99 - £69.99
    £4.99 - £69.99
    £4.99
    In stock

    • Fat: 25.0%
    • Protein: 50.0%
    • Hardness:
      ●●○○○

    Our chicken necks are 100% pure and natural chicken, air-dried to perfection.These crunchy snacks are very healthy and are perfect to use as a trea...

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    £0.00 - £0.00
    £0.00
    £4.99 - £69.99
    £4.99 - £69.99
    £4.99
  • British Product

    Gourmet Dog Sausages - Liver Flavour

    £0.00 - £0.00
    £0.00
    £4.99 - £18.99
    £4.99 - £18.99
    £4.99
    In stock

    • Fat: 21.9%
    • Protein: 43.4%
    • Hardness:
      ●○○○○

    Our premium quality liver gourmet sausages are a 100% British made natural dog treat made in a DEFRA approved establishment using only the highest ...

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    £0.00 - £0.00
    £0.00
    £4.99 - £18.99
    £4.99 - £18.99
    £4.99
  • Low Fat
    Thick pizzles image 1

    15cm Odourless Premium Bull Pizzle sticks

    £17.99 - £59.99
    £17.99 - £59.99
    £17.99 - £59.99
    £17.99
    In stock

    • Fat: 4.0%
    • Protein: 85.4%
    • Hardness:
      ●●●●○

    Thick, meaty, odourless, straight and ultra low fat, these bull pizzles make a very special treat for a very special dog.Our premium quality beef p...

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    £17.99 - £59.99
    £17.99 - £59.99
    £17.99 - £59.99
    £17.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product

    Premium Cod Skin Flatties

    £0.00 - £45.99
    £0.00
    £6.99 - £45.99
    £6.99 - £45.99
    £6.99
    In stock

    • Fat: 2%
    • Protein: 87%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural, human grade cod skin flatties are perfect for dog training, to reward good behaviour, or ju...

    View full details
    £0.00 - £45.99
    £0.00
    £6.99 - £45.99
    £6.99 - £45.99
    £6.99
  • Hypoallergenic

    Rabbit Meaty Strips

    £4.99 - £24.99
    £4.99 - £24.99
    £4.99 - £24.99
    £4.99
    In stock

    • Fat: 17%
    • Protein: 38%
    • Hardness:
      ●○○○○

    Indulge your dog with our all-new Rabbit Meaty Strips, the ultimate treat that combines delicious flavour with wholesome nutrition! Crafted from pr...

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    £4.99 - £24.99
    £4.99 - £24.99
    £4.99 - £24.99
    £4.99

  • Wonky Pigs Ears - 1kg

    £0.00 - £0.00
    £0.00
    £25.99
    £25.99 - £25.99
    £25.99
    Low stock

    • Fat: 22.5%
    • Protein: 66.0%
    • Hardness:
      ●●●●○

    Our wonky pigs ears may not be the prettiest of the bunch, but what they lack in aesthetics they more than make up for in flavour!While us humans l...

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    £0.00 - £0.00
    £0.00
    £25.99
    £25.99 - £25.99
    £25.99
  • British Product

    Pigs Inner Ear Pork Crunch/Porky Bites/Auricles

    £0.00 - £0.00
    £0.00
    £4.99 - £30.99
    £4.99 - £30.99
    £4.99
    In stock

    • Fat: 29.7%
    • Protein: 59.5%
    • Hardness:
      ●●●○○

    These are solid large chunks of inner ear pork meat, also known as auricles.Our porky bites are perfect for dogs who can't manage our massive pigs ...

    View full details
    £0.00 - £0.00
    £0.00
    £4.99 - £30.99
    £4.99 - £30.99
    £4.99
  • Hypoallergenic
    Lamb Feet with Hair for Dogs

    Lamb Feet/Trotters with Hair/Fur

    £0.00 - £0.00
    £0.00
    £5.99 - £20.99
    £5.99 - £20.99
    £5.99
    In stock

    • Fat: 15.2%
    • Protein: 70.7%
    • Hardness:
      ●●●●●

    Our lamb feet/trotters have a natural ability to clean teeth extremely well and the hair/fur acts as a natural de-wormer. Dogs absolutely love thes...

    View full details
    £0.00 - £0.00
    £0.00
    £5.99 - £20.99
    £5.99 - £20.99
    £5.99
  • Low Fat
    Single beef trachea for dogs

    Beef Trachea/Wind Pipe

    £0.00 - £0.00
    £0.00
    £4.99 - £34.99
    £4.99 - £34.99
    £4.99
    In stock

    • Fat: 9.7%
    • Protein: 75.0%
    • Hardness:
      ●●●○○

    Premium Beef Trachea/Wind Pipe Our premium beef trachea (sometimes known as moo-tubes) are 100% natural treats that your dog will love.High in both...

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    £0.00 - £0.00
    £0.00
    £4.99 - £34.99
    £4.99 - £34.99
    £4.99
  • HypoallergenicLow FatHypoallergenic Low Fat
    Single chicken foot

    Free Range Chicken Feet

    £0.00 - £74.99
    £0.00
    £12.99 - £74.99
    £12.99 - £74.99
    £12.99
    In stock

    • Fat: 9.7%
    • Protein: 57.9%
    • Hardness:
      ●●●○○

    Our free range chicken feet are 100% pure and natural chicken, air-dried to perfection.These crunchy little snacks are very healthy and are perfect...

    View full details
    £0.00 - £74.99
    £0.00
    £12.99 - £74.99
    £12.99 - £74.99
    £12.99
  • British Product

    Gourmet Dog Sausages - Chicken

    £0.00 - £0.00
    £0.00
    £4.99 - £18.99
    £4.99 - £18.99
    £4.99
    In stock

    • Fat: 20.1%
    • Protein: 20.8%
    • Hardness:
      ●○○○○

    Our premium quality chicken gourmet sausages are a 100% British made natural dog treat made in a DEFRA approved establishment using only the highes...

    View full details
    £0.00 - £0.00
    £0.00
    £4.99 - £18.99
    £4.99 - £18.99
    £4.99
  • Hypoallergenic

    Braided Lamb Head Skin/Scalp

    £0.00 - £0.00
    £0.00
    £4.99 - £58.99
    £4.99 - £58.99
    £4.99
    In stock

    • Fat: 15.0%
    • Protein: 68.0%
    • Hardness:
      ●●○○○

    Our braided Lamb head skin twists are a highly digestible, high in protein & low-fat natural chew for dogs. These are popular chews for many do...

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    £0.00 - £0.00
    £0.00
    £4.99 - £58.99
    £4.99 - £58.99
    £4.99
  • Hypoallergenic

    Lamb Feet/Trotters Dog Treat

    £0.00 - £0.00
    £0.00
    £4.99 - £20.99
    £4.99 - £20.99
    £4.99
    In stock

    • Fat: 15.2%
    • Protein: 70.7%
    • Hardness:
      ●●●●●

    Our premium quality lamb feet are a tasty and long lasting treat which helps to maintain healthy teeth and gums.  Dogs absolutely love these 100% n...

    View full details
    £0.00 - £0.00
    £0.00
    £4.99 - £20.99
    £4.99 - £20.99
    £4.99
  • HypoallergenicLow FatHypoallergenic Low Fat

    Whole Ram Horns

    £5.59 - £12.99
    £5.59 - £12.99
    £5.59 - £12.99
    £5.59
    In stock

    • Fat: 3%
    • Protein: 82%
    • Hardness:
      ●●●●●

    Whole ram horns (also called lamb horns) are rugged, natural chews that keeps boredom at bay and tails wagging. These horns are built for serious g...

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    £5.59 - £12.99
    £5.59 - £12.99
    £5.59 - £12.99
    £5.59
  • HypoallergenicBritish Product

    Smoked Salmon Skin Flatties

    £0.00 - £46.99
    £0.00
    £7.99 - £46.99
    £7.99 - £46.99
    £7.99
    In stock

    • Fat: 30.2%
    • Protein: 46.0%
    • Hardness:
      ●●○○○

    Part of our premium dried fish range, our 100% natural salmon skin flatties are perfect for dog training, to reward good behaviour, or just as a ta...

    View full details
    £0.00 - £46.99
    £0.00
    £7.99 - £46.99
    £7.99 - £46.99
    £7.99
  • 1kg Beef tails for dogs

    Beef Cow/Bull Tails

    £0.00 - £0.00
    £0.00
    £5.99 - £57.99
    £5.99 - £57.99
    £5.99
    In stock

    • Fat: 14.8%
    • Protein: 58.9%
    • Hardness:
      ●●●●○

    Our natural dried beef tails are a long lasting dog chew and are simply 100% air dried cow tails with no artificial colourings, additives or preser...

    View full details
    £0.00 - £0.00
    £0.00
    £5.99 - £57.99
    £5.99 - £57.99
    £5.99
  • Hypoallergenic

    Treat Box: Rabbit Ears with Fur

    £0.00 - £0.00
    £0.00
    £4.99 - £8.99
    £4.99 - £8.99
    £4.99
    In stock

    • Fat: 21.5%
    • Protein: 46.8%
    • Hardness:
      ●●○○○

    WPS Exclusive!  Our 100% natural dried rabbit ears are the highest quality available and are exclusive to WPS - we are the exclusive global partner...

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    £0.00 - £0.00
    £0.00
    £4.99 - £8.99
    £4.99 - £8.99
    £4.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product
    500g Cod Jerky Crunchies

    Premium Cod Jerky Crunchies

    £0.00 - £30.99
    £0.00
    £5.99 - £30.99
    £5.99 - £30.99
    £5.99
    In stock

    • Fat: 0.3%
    • Protein: 84.4%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural cod crunchies are perfect for dog training, to reward good behaviour, or just as a tasty sna...

    View full details
    £0.00 - £30.99
    £0.00
    £5.99 - £30.99
    £5.99 - £30.99
    £5.99
  • British Product

    Long Dog Sausages - Beef & Veg Flavour

    £0.00 - £0.00
    £0.00
    £4.99 - £22.99
    £4.99 - £22.99
    £4.99
    In stock

    • Fat: 20.1%
    • Protein: 27.5%
    • Hardness:
      ●○○○○

    Our premium quality beef & vegetable gourmet long sausages are a 100% British made natural dog treat made in a DEFRA approved establishment usi...

    View full details
    £0.00 - £0.00
    £0.00
    £4.99 - £22.99
    £4.99 - £22.99
    £4.99
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