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Try our SENSATIONAL range of Gourmet Paté and treats!

Try our SENSATIONAL range of Gourmet Paté and treats!

Try our SENSATIONAL range of Gourmet Paté and treats!

Try our SENSATIONAL range of Gourmet Paté and treats!

Novel Protein Treats For Dogs

Our hand selected Novel Protein collection contains 100% natural products which are safe for dogs with even extreme allergies and intolerances.

What is a novel protein?
A novel protein is a protein source that your dog has never tried before or become intolerant to. Some dogs can become intolerant to common proteins such as chicken or beef which are commonly found in commercial dog food, and some dogs require strict diets which exclude mainstream proteins to avoid stomach upsets and this often means excluding healthy treats.

All the treats in this wonderfully healthy collection are delicious, single-source novel proteins which ensure your four-legged friend can enjoy 100% natural treats which they have not become intolerant to.

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  • HypoallergenicHypoallergenic
    Rabbit Ears for Dogs
    Save up to £3.00 Save £0.00

    Rabbit Ears with Fur

    £8.99 - £52.99
    £8.99 - £52.99
    £8.99
    £8.09 - £49.99
    £8.09 - £49.99
    £8.09
    In stock

    • Fat: 21.5%
    • Protein: 46.8%
    • Hardness:
      ●●○○○

    Premium Natural Rabbit Ears with Fur - Hypoallergenic dog treat WPS Exclusive!  Our 100% natural dried rabbit ears are the highest quality availabl...

    View full details
    £8.99 - £52.99
    £8.99 - £52.99
    £8.99
    £8.09 - £49.99
    £8.09 - £49.99
    £8.09
    Save up to £3.00 Save £0.00
  • Hypoallergenic
    Single Goat Ear
    Save up to £5.00 Save £0.00

    Goat Ear Dog Chews/Treats

    £8.99 - £68.99
    £8.99 - £68.99
    £8.99
    £5.99 - £64.99
    £5.99 - £64.99
    £5.99
    In stock

    • Fat: 15.0%
    • Protein: 71.0%
    • Hardness:
      ●●○○○

    Our delicious goat ears are a tasty, hypoallergenic delight for our four-legged friends. Our goat ears are a 100% natural product with no additives...

    View full details
    £8.99 - £68.99
    £8.99 - £68.99
    £8.99
    £5.99 - £64.99
    £5.99 - £64.99
    £5.99
    Save up to £5.00 Save £0.00
  • Hypoallergenic
    Save up to £4.00 Save £0.00

    Natural Goat Ears with Hair/Fur

    £20.99 - £35.99
    £20.99 - £35.99
    £20.99
    £17.99 - £31.99
    £17.99 - £31.99
    £17.99
    In stock

    • Fat: 15.0%
    • Protein: 71.0%
    • Hardness:
      ●●●○○

    Our deliciously furry goat ears are a tasty, hypoallergenic delight for our four-legged friends.Our goat ears are a 100% natural product with no ad...

    View full details
    £20.99 - £35.99
    £20.99 - £35.99
    £20.99
    £17.99 - £31.99
    £17.99 - £31.99
    £17.99
    Save up to £4.00 Save £0.00
  • Hypoallergenic
    100g Baltic Sprats
    Save up to £4.00 Save £0.00

    Premium Baltic Sprats

    £8.99 - £34.99
    £8.99 - £34.99
    £8.99
    £5.99 - £30.99
    £5.99 - £30.99
    £5.99
    In stock

    • Fat: 21%%
    • Protein: 52%%
    • Hardness:
      ●○○○○

    Introduce your pup to new heights of flavor with our new Baltic Sprats! These premium fish treats are sure to excite your furry friend, providing a...

    View full details
    £8.99 - £34.99
    £8.99 - £34.99
    £8.99
    £5.99 - £30.99
    £5.99 - £30.99
    £5.99
    Save up to £4.00 Save £0.00
  • Hypoallergenic

    Ostrich Biltong

    £0.00 - £0.00
    £0.00
    £8.99 - £50.99
    £8.99 - £50.99
    £8.99
    In stock

    • Fat: 19.5%
    • Protein: 69.3%
    • Hardness:
      ●●○○○

    Our Premium 100% Ostrich Biltong natural dog chew & treat is high protein & low fat. They are a novel protein source which is extremely hig...

    View full details
    £0.00 - £0.00
    £0.00
    £8.99 - £50.99
    £8.99 - £50.99
    £8.99
  • HypoallergenicBritish Product

    Premium Natural Salmon Bites Dog Chew/Treat

    £0.00 - £25.99
    £0.00
    £11.99 - £58.99
    £11.99 - £58.99
    £11.99
    In stock

    • Fat: 18.4%
    • Protein: 16.7%
    • Hardness:
      ●●○○○

    Premium Natural Salmon Bites Part of our premium dried fish range, our 100% natural Salmon biscuit treats are perfect for dog training, to reward g...

    View full details
    £0.00 - £25.99
    £0.00
    £11.99 - £58.99
    £11.99 - £58.99
    £11.99
  • HypoallergenicHypoallergenic
    Save up to £2.01 Save £0.00

    Treat Box: Baltic Sprats

    £8.00 - £13.99
    £8.00 - £13.99
    £8.00
    £5.99 - £11.99
    £5.99 - £11.99
    £5.99
    In stock

    • Fat: 21%%
    • Protein: 52%%
    • Hardness:
      ●○○○○

    Introduce your pup to new heights of flavor with our new Baltic Sprats! These premium fish treats are sure to excite your furry friend, providing a...

    View full details
    £8.00 - £13.99
    £8.00 - £13.99
    £8.00
    £5.99 - £11.99
    £5.99 - £11.99
    £5.99
    Save up to £2.01 Save £0.00
  • Hypoallergenic
    Save £4.00 Save £0.00

    2kg Goat Ears

    £68.99
    £68.99 - £68.99
    £68.99
    £64.99
    £64.99 - £64.99
    £64.99
    In stock

    • Fat: 15.0%
    • Protein: 71.0%
    • Hardness:
      ●●○○○

    Our delicious goat ears are a tasty, hypoallergenic delight for our four-legged friends.Our goat ears are a 100% natural product with no additives ...

    View full details
    £68.99
    £68.99 - £68.99
    £68.99
    £64.99
    £64.99 - £64.99
    £64.99
    Save £4.00 Save £0.00
  • Hypoallergenic
    Sold out

    2kg Goat Tripe

    £39.49
    £39.49 - £39.49
    £39.49
    £34.99
    £34.99 - £34.99
    £34.99
    Out of stock

    • Fat: 21.7%
    • Protein: 65.7%
    • Hardness:
      ●●○○○

    Our 100% natural goat tripe sticks are a rich and nutritious snack for your dog which are 100% digestible and hypoallergenic. 100% natural Gently ...

    View full details
    £39.49
    £39.49 - £39.49
    £39.49
    £34.99
    £34.99 - £34.99
    £34.99
    Sold out

Trending Products:

  • Low Fat

    Genuine Himalayan Yak Bars

    £2.99 - £15.99
    £2.99 - £15.99
    £2.99 - £15.99
    £2.99
    In stock

    • Fat: 2.5%
    • Protein: 72%
    • Hardness:
      ●●●●●

    AUTHENTIC HAND CRAFTED NEPALESE YAK CHEWS! Our Himalayan Yak chews are a genuine product having been hand crafted in the Himalayas by Nepalese dair...

    View full details
    £2.99 - £15.99
    £2.99 - £15.99
    £2.99 - £15.99
    £2.99
  • Low Fat
    1kg Beef tripe for dogs
    Save up to £7.00 Save £0.00

    Premium Beef Tripe Sticks

    £7.99 - £37.99
    £7.99 - £37.99
    £7.99
    £5.99 - £30.99
    £5.99 - £30.99
    £5.99
    In stock

    • Fat: 1.5%
    • Protein: 75.0%
    • Hardness:
      ●●○○○

    Premium Beef Tripe Sticks Our 100% natural beef tripe sticks are a rich and nutritious snack for your dog.Our tripe is premium, grade 1 quality fro...

    View full details
    £7.99 - £37.99
    £7.99 - £37.99
    £7.99
    £5.99 - £30.99
    £5.99 - £30.99
    £5.99
    Save up to £7.00 Save £0.00
  • HypoallergenicLow FatHypoallergenic Low Fat
    Single chicken foot

    Free Range Chicken Feet

    £0.00 - £74.99
    £0.00
    £12.99 - £74.99
    £12.99 - £74.99
    £12.99
    In stock

    • Fat: 9.7%
    • Protein: 57.9%
    • Hardness:
      ●●○○○

    Our free range chicken feet are 100% pure and natural chicken, air-dried to perfection.These crunchy little snacks are very healthy and are perfect...

    View full details
    £0.00 - £74.99
    £0.00
    £12.99 - £74.99
    £12.99 - £74.99
    £12.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product
    Save up to £5.00 Save £0.00

    Premium Cod Skin Flatties

    £10.99 - £56.99
    £10.99 - £56.99
    £10.99
    £8.99 - £56.99
    £8.99 - £56.99
    £8.99
    In stock

    • Fat: 2%
    • Protein: 87%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural, human grade cod skin flatties are perfect for dog training, to reward good behavior, or jus...

    View full details
    £10.99 - £56.99
    £10.99 - £56.99
    £10.99
    £8.99 - £56.99
    £8.99 - £56.99
    £8.99
    Save up to £5.00 Save £0.00
  • Low FatBritish Product
    Save up to £8.00 Save £0.00

    British Moon Bones

    £4.99 - £24.99
    £4.99 - £24.99
    £4.99
    £4.99 - £16.99
    £4.99 - £16.99
    £4.99
    In stock

    • Fat: 9%
    • Protein: 59%
    • Hardness:
      ●●●●○

    Moon Bones are a popular choice among dog owners for their natural and nutritious qualities. These treats are specifically designed to cater to dog...

    View full details
    £4.99 - £24.99
    £4.99 - £24.99
    £4.99
    £4.99 - £16.99
    £4.99 - £16.99
    £4.99
    Save up to £8.00 Save £0.00
  • HypoallergenicBritish Product

    Grain-Free 80% Poultry Training Dog Treats

    £0.00 - £0.00
    £0.00
    £14.99 - £55.99
    £14.99 - £55.99
    £14.99
    In stock

    • Fat: 15%
    • Protein: 28%
    • Hardness:
      ●●●○○

    Our new range of delicious dog training treats are packed with goodness and are irresistible to dogs of all sizes! Our little bone shaped treats co...

    View full details
    £0.00 - £0.00
    £0.00
    £14.99 - £55.99
    £14.99 - £55.99
    £14.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product
    Save up to £5.00 Save £0.00

    Premium Cod Skin Twists

    £11.99 - £43.99
    £11.99 - £43.99
    £11.99
    £7.99 - £43.99
    £7.99 - £43.99
    £7.99
    In stock

    • Fat: 2%
    • Protein: 87%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural, human grade cod skin twists are perfect for dog training, to reward good behavior, or just ...

    View full details
    £11.99 - £43.99
    £11.99 - £43.99
    £11.99
    £7.99 - £43.99
    £7.99 - £43.99
    £7.99
    Save up to £5.00 Save £0.00
  • Low Fat

    Chicken Meaty Strips

    £4.99 - £26.99
    £4.99 - £26.99
    £4.99 - £26.99
    £4.99
    In stock

    • Fat: 3%
    • Protein: 70%
    • Hardness:
      ●○○○○

    Indulge your dog with our all-new Chicken Meaty Strips, the ultimate treat that combines delicious flavour with wholesome nutrition! Crafted from p...

    View full details
    £4.99 - £26.99
    £4.99 - £26.99
    £4.99 - £26.99
    £4.99
  • Hypoallergenic
    Lamb Head Skin Scalp for Dogs
    Save up to £10.00 Save £0.00

    Lamb Head Skin/Scalp Dog Chews/Treats

    £7.99 - £38.99
    £7.99 - £38.99
    £7.99
    £4.99 - £30.99
    £4.99 - £30.99
    £4.99
    In stock

    • Fat: 15.0%
    • Protein: 68.0%
    • Hardness:
      ●●○○○

    Our delicious lamb head skin strips are a tasty, hypoallergenic treat for our four-legged friends.Our lamb headskin is a 100% natural product with ...

    View full details
    £7.99 - £38.99
    £7.99 - £38.99
    £7.99
    £4.99 - £30.99
    £4.99 - £30.99
    £4.99
    Save up to £10.00 Save £0.00
  • Low Fat
    Single beef trachea for dogs
    Save up to £7.00 Save £0.00

    Beef Trachea/Wind Pipe

    £7.99 - £37.99
    £7.99 - £37.99
    £7.99
    £4.99 - £30.99
    £4.99 - £30.99
    £4.99
    In stock

    • Fat: 9.7%
    • Protein: 75.0%
    • Hardness:
      ●●●○○

    Premium Beef Trachea/Wind Pipe Our premium beef trachea (sometimes known as moo-tubes) are 100% natural treats that your dog will love.High in both...

    View full details
    £7.99 - £37.99
    £7.99 - £37.99
    £7.99
    £4.99 - £30.99
    £4.99 - £30.99
    £4.99
    Save up to £7.00 Save £0.00
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product
    Save up to £5.60 Save £0.00

    Premium Cod Jerky Fish Finger Dog Treats

    £9.99 - £35.99
    £9.99 - £35.99
    £9.99
    £5.99 - £35.99
    £5.99 - £35.99
    £5.99
    In stock

    • Fat: 0.3%
    • Protein: 84.4%
    • Hardness:
      ●●●○○

    Premium Cod Jerky Fish Finger Dog Treats Part of our premium dried fish range, our 100% natural fish fingers are perfect for dog training, to rewar...

    View full details
    £9.99 - £35.99
    £9.99 - £35.99
    £9.99
    £5.99 - £35.99
    £5.99 - £35.99
    £5.99
    Save up to £5.60 Save £0.00
  • Hypoallergenic
    Save up to £1.30 Save £0.00

    Treat Box: Rabbit Ears with Fur

    £8.99 - £12.99
    £8.99 - £12.99
    £8.99
    £8.09 - £11.69
    £8.09 - £11.69
    £8.09
    In stock

    • Fat: 21.5%
    • Protein: 46.8%
    • Hardness:
      ●●○○○

    WPS Exclusive!  Our 100% natural dried rabbit ears are the highest quality available and are exclusive to WPS - we are the exclusive global partner...

    View full details
    £8.99 - £12.99
    £8.99 - £12.99
    £8.99
    £8.09 - £11.69
    £8.09 - £11.69
    £8.09
    Save up to £1.30 Save £0.00
  • Low Fat
    Thick cows ear in hand

    XL Thick & Tasty Beef Cows Ears

    £0.00 - £0.00
    £0.00
    £13.99 - £49.99
    £13.99 - £49.99
    £13.99
    In stock

    • Fat: 6.7%
    • Protein: 85.4%
    • Hardness:
      ●●○○○

    Premium XL Thick & Tasty Beef Cows Ears These are our EXCLUSIVE extra large and extra thick cows ears. Not to be confused with our regular cows...

    View full details
    £0.00 - £0.00
    £0.00
    £13.99 - £49.99
    £13.99 - £49.99
    £13.99
  • British Product

    Gourmet Dog Sausages - Beef & Garlic

    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
    In stock

    • Fat: 20.1%
    • Protein: 20.8%
    • Hardness:
      ●○○○○

    Our premium quality beef & garlic gourmet sausages are a 100% British made natural dog treat made in a DEFRA approved establishment using only ...

    View full details
    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
  • British Product

    Long Dog Sausages - Rabbit Flavour

    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
    In stock

    • Fat: 14.1%
    • Protein: 26.8%
    • Hardness:
      ●○○○○

    New!Our premium quality Rabbit flavour gourmet long sausages are a 100% British made natural dog treat made in a DEFRA approved establishment using...

    View full details
    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
  • HypoallergenicLow FatHypoallergenic Low Fat

    Ostrich Dino Bones

    £0.00 - £0.00
    £0.00
    £14.98 - £99.99
    £14.98 - £99.99
    £14.98
    In stock

    • Fat: 3.5%
    • Protein: 80.0%
    • Hardness:
      ●●●●●

    Our LARGE Ostrich Dino bone is the ultimate premium healthy treat for your dog!This long lasting hypoallergenic bone contains a protein not commonl...

    View full details
    £0.00 - £0.00
    £0.00
    £14.98 - £99.99
    £14.98 - £99.99
    £14.98
  • Low FatBritish Product

    Long Dog Sausages - Chicken & Salmon Flavour

    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
    In stock

    • Fat: 32%
    • Protein: 30.8%
    • Hardness:
      ●○○○○

    Our premium quality chicken & salmon gourmet long sausages are a 100% British made natural dog chew & treat made in a DEFRA approved establ...

    View full details
    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
  • HypoallergenicBritish Product

    Grain-Free 80% Fish Training Dog Treats

    £0.00 - £0.00
    £0.00
    £14.99 - £55.99
    £14.99 - £55.99
    £14.99
    In stock

    • Fat: 12%
    • Protein: 32%
    • Hardness:
      ●●●○○

    Our new range of delicious dog training treats are packed with goodness and are irresistible to dogs of all sizes!Our little fish shaped treats con...

    View full details
    £0.00 - £0.00
    £0.00
    £14.99 - £55.99
    £14.99 - £55.99
    £14.99
  • Low Fat
    Save up to £9.00 Save £0.00

    Round Beef Gullet

    £9.99 - £39.99
    £9.99 - £39.99
    £9.99
    £5.99 - £30.99
    £5.99 - £30.99
    £5.99
    In stock

    • Fat: 10%
    • Protein: 56%
    • Hardness:
      ●●●○○

    Our Round Beef Gullet is a premium natural chew designed to keep your dog's teeth and gums healthy. Made from 100% beef esophagus, this treat is ri...

    View full details
    £9.99 - £39.99
    £9.99 - £39.99
    £9.99
    £5.99 - £30.99
    £5.99 - £30.99
    £5.99
    Save up to £9.00 Save £0.00
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low FatBritish Product
    Split Red Deer Antler - Small

    Split Red Deer Antlers

    £0.00 - £0.00
    £0.00
    £7.99 - £26.99
    £7.99 - £26.99
    £7.99
    Low stock

    • Fat: 0.1%%
    • Protein: 32%%
    • Hardness:
      ●●●●○

    Our split Red Deer Antlers are a completely natural long-lasting dog chew which excels at teeth cleaning and improving gum health. These naturally ...

    View full details
    £0.00 - £0.00
    £0.00
    £7.99 - £26.99
    £7.99 - £26.99
    £7.99
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