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Try our SENSATIONAL range of Gourmet Paté and treats!

Try our SENSATIONAL range of Gourmet Paté and treats!

Try our SENSATIONAL range of Gourmet Paté and treats!

Try our SENSATIONAL range of Gourmet Paté and treats!

Novel Protein Treats For Dogs

Our hand selected Novel Protein collection contains 100% natural products which are safe for dogs with even extreme allergies and intolerances.

What is a novel protein?
A novel protein is a protein source that your dog has never tried before or become intolerant to. Some dogs can become intolerant to common proteins such as chicken or beef which are commonly found in commercial dog food, and some dogs require strict diets which exclude mainstream proteins to avoid stomach upsets and this often means excluding healthy treats.

All the treats in this wonderfully healthy collection are delicious, single-source novel proteins which ensure your four-legged friend can enjoy 100% natural treats which they have not become intolerant to.

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  • HypoallergenicHypoallergenic
    Rabbit Ears for Dogs
    Save up to £3.00 Save £0.00

    Rabbit Ears with Fur

    £8.99 - £52.99
    £8.99 - £52.99
    £8.99
    £8.09 - £49.99
    £8.09 - £49.99
    £8.09
    In stock

    • Fat: 21.5%
    • Protein: 46.8%
    • Hardness:
      ●●○○○

    Premium Natural Rabbit Ears with Fur - Hypoallergenic dog treat WPS Exclusive!  Our 100% natural dried rabbit ears are the highest quality availabl...

    View full details
    £8.99 - £52.99
    £8.99 - £52.99
    £8.99
    £8.09 - £49.99
    £8.09 - £49.99
    £8.09
    Save up to £3.00 Save £0.00
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product
    500g Cod Jerky Crunchies
    Save up to £5.00 Save £0.00

    Premium Cod Jerky Crunchies

    £9.99 - £35.99
    £9.99 - £35.99
    £9.99
    £6.99 - £35.99
    £6.99 - £35.99
    £6.99
    In stock

    • Fat: 0.3%
    • Protein: 84.4%
    • Hardness:
      ●●●●○

    Part of our premium dried fish range, our 100% natural cod crunchies are perfect for dog training, to reward good behavior, or just as a tasty snac...

    View full details
    £9.99 - £35.99
    £9.99 - £35.99
    £9.99
    £6.99 - £35.99
    £6.99 - £35.99
    £6.99
    Save up to £5.00 Save £0.00
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product
    Save up to £5.00 Save £0.00

    Premium Cod Skin Flatties

    £10.99 - £56.99
    £10.99 - £56.99
    £10.99
    £8.99 - £56.99
    £8.99 - £56.99
    £8.99
    In stock

    • Fat: 2%
    • Protein: 87%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural, human grade cod skin flatties are perfect for dog training, to reward good behavior, or jus...

    View full details
    £10.99 - £56.99
    £10.99 - £56.99
    £10.99
    £8.99 - £56.99
    £8.99 - £56.99
    £8.99
    Save up to £5.00 Save £0.00
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product
    Save up to £5.00 Save £0.00

    Premium Cod Skin Twists

    £11.99 - £43.99
    £11.99 - £43.99
    £11.99
    £7.99 - £43.99
    £7.99 - £43.99
    £7.99
    In stock

    • Fat: 2%
    • Protein: 87%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural, human grade cod skin twists are perfect for dog training, to reward good behavior, or just ...

    View full details
    £11.99 - £43.99
    £11.99 - £43.99
    £11.99
    £7.99 - £43.99
    £7.99 - £43.99
    £7.99
    Save up to £5.00 Save £0.00
  • HypoallergenicHypoallergenicLow FatHypoallergenic Low FatHypoallergenic Low Fat

    Natural Rabbit Feet/Rabbit Paws - Natural Wormer

    £0.00 - £0.00
    £0.00
    £10.99 - £49.99
    £10.99 - £49.99
    £10.99
    In stock

    • Fat: 10.0%
    • Protein: 67.0%
    • Hardness:
      ●●●○○

    WPS Exclusive! These fluffy little rabbit paws are healthy, low fat, contain lots of minerals and natural compounds, are hypoallergenic and perhaps...

    View full details
    £0.00 - £0.00
    £0.00
    £10.99 - £49.99
    £10.99 - £49.99
    £10.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product
    Save up to £13.00 Save £0.00

    Premium Salmon Skin Flatties

    £12.99 - £46.99
    £12.99 - £46.99
    £12.99
    £7.99 - £46.99
    £7.99 - £46.99
    £7.99
    In stock

    • Fat: 30.2%
    • Protein: 46.0%
    • Hardness:
      ●●○○○

    Part of our premium dried fish range, our 100% natural salmon skin flatties are perfect for dog training, to reward good behavior, or just as a tas...

    View full details
    £12.99 - £46.99
    £12.99 - £46.99
    £12.99
    £7.99 - £46.99
    £7.99 - £46.99
    £7.99
    Save up to £13.00 Save £0.00
  • Hypoallergenic
    Save up to £17.00 Save £0.00

    Braided Goat Skin Dog Chews/Treats

    £8.99 - £68.99
    £8.99 - £68.99
    £8.99
    £6.99 - £59.99
    £6.99 - £59.99
    £6.99
    In stock

    • Fat: 34%
    • Protein: 56%
    • Hardness:
      ●●○○○

    Our delicious braided goat skin strips are a tasty, hypoallergenic treat for our four-legged friends.Our braided goat skin is a 100% natural produc...

    View full details
    £8.99 - £68.99
    £8.99 - £68.99
    £8.99
    £6.99 - £59.99
    £6.99 - £59.99
    £6.99
    Save up to £17.00 Save £0.00
  • HypoallergenicHypoallergenicBritish Product
    Save up to £7.00 Save £0.00

    Premium Salmon Jerky Small Crunchies

    £11.99 - £29.99
    £11.99 - £29.99
    £11.99
    £5.99 - £29.99
    £5.99 - £29.99
    £5.99
    In stock

    • Fat: 43.7%
    • Protein: 48.4%
    • Hardness:
      ●○○○○

    Premium Salmon Jerky Small Crunchies Part of our premium dried fish range, our 100% natural salmon crunchies are perfect for dog training, to rewar...

    View full details
    £11.99 - £29.99
    £11.99 - £29.99
    £11.99
    £5.99 - £29.99
    £5.99 - £29.99
    £5.99
    Save up to £7.00 Save £0.00
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product
    Sold out

    Premium Natural Fishcake Bite Dog Treats

    £0.00 - £0.00
    £0.00
    £8.99 - £23.29
    £8.99 - £23.29
    £8.99
    Out of stock

    • Fat: 0.6%
    • Protein: 20.8%
    • Hardness:
      ●●○○○

     Premium Natural Fishcake Bites Part of our premium dried fish range, our 100% natural fishcake bites are perfect for dog training, to reward good ...

    View full details
    £0.00 - £0.00
    £0.00
    £8.99 - £23.29
    £8.99 - £23.29
    £8.99
    Sold out
  • HypoallergenicLow FatHypoallergenic Low Fat
    Sold out

    Ostrich Oesophagus

    £0.00 - £0.00
    £0.00
    £21.99 - £69.99
    £21.99 - £69.99
    £21.99
    Out of stock

    • Fat: 8.0%
    • Protein: 76.8%
    • Hardness:
      ●●○○○

    A fantastic rawhide alternative.Ostrich Oesophagus is a highly digestible chew, rich in protein and low in fat.It's a great source of glucosamine a...

    View full details
    £0.00 - £0.00
    £0.00
    £21.99 - £69.99
    £21.99 - £69.99
    £21.99
    Sold out
  • Hypoallergenic

    Ostrich Biltong

    £0.00 - £0.00
    £0.00
    £8.99 - £50.99
    £8.99 - £50.99
    £8.99
    In stock

    • Fat: 19.5%
    • Protein: 69.3%
    • Hardness:
      ●●○○○

    Our Premium 100% Ostrich Biltong natural dog chew & treat is high protein & low fat. They are a novel protein source which is extremely hig...

    View full details
    £0.00 - £0.00
    £0.00
    £8.99 - £50.99
    £8.99 - £50.99
    £8.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product

    Premium Wolf Fish Flatties

    £0.00 - £0.00
    £0.00
    £11.29 - £30.99
    £11.29 - £30.99
    £11.29
    In stock

    • Fat: 8%
    • Protein: 90%
    • Hardness:
      ●●●○○

    Part of our premium dried fish range, our 100% natural, human grade wolf fish flatties are perfect for dog training, to reward good behavior, or ju...

    View full details
    £0.00 - £0.00
    £0.00
    £11.29 - £30.99
    £11.29 - £30.99
    £11.29
  • HypoallergenicBritish Product

    Premium Natural Salmon Bites Dog Chew/Treat

    £0.00 - £25.99
    £0.00
    £11.99 - £58.99
    £11.99 - £58.99
    £11.99
    In stock

    • Fat: 18.4%
    • Protein: 16.7%
    • Hardness:
      ●●○○○

    Premium Natural Salmon Bites Part of our premium dried fish range, our 100% natural Salmon biscuit treats are perfect for dog training, to reward g...

    View full details
    £0.00 - £25.99
    £0.00
    £11.99 - £58.99
    £11.99 - £58.99
    £11.99
  • HypoallergenicLow FatHypoallergenic Low Fat
    Sold out

    Ostrich Flat Sinew

    £0.00 - £0.00
    £0.00
    £26.99 - £48.99
    £26.99 - £48.99
    £26.99
    Out of stock

    • Fat: 2.2%
    • Protein: 91.9%
    • Hardness:
      ●●●○○

    Our Premium flat sinew is from South African Ostriches. The treats create a natural flossing effect as the fibres from the tendon move around the t...

    View full details
    £0.00 - £0.00
    £0.00
    £26.99 - £48.99
    £26.99 - £48.99
    £26.99
    Sold out
  • Hypoallergenic
    Save up to £7.00 Save £0.00

    Goat Head Skin/Scalp Dog Chews/Treats

    £10.99 - £31.99
    £10.99 - £31.99
    £10.99
    £6.99 - £25.99
    £6.99 - £25.99
    £6.99
    In stock

    • Fat: 34%
    • Protein: 56%
    • Hardness:
      ●●○○○

    Our delicious goat head skin strips are a tasty, hypoallergenic treat for our four-legged friends.Our headskin is a 100% natural product with no ad...

    View full details
    £10.99 - £31.99
    £10.99 - £31.99
    £10.99
    £6.99 - £25.99
    £6.99 - £25.99
    £6.99
    Save up to £7.00 Save £0.00

Trending Products:

  • Gourmet Paté

    £3.99 - £5.99
    £3.99 - £5.99
    £3.99 - £5.99
    £3.99
    In stock

    • Hardness:
      ●○○○○

    100% Pure Human Grade Meat! Introducing our delicious new range of Gourmet Paté - a must-have for pet owners seeking to indulge their dogs with the...

    View full details
    £3.99 - £5.99
    £3.99 - £5.99
    £3.99 - £5.99
    £3.99
  • Low Fat
    Thick cows ear in hand

    XL Thick & Tasty Beef Cows Ears

    £0.00 - £0.00
    £0.00
    £13.99 - £49.99
    £13.99 - £49.99
    £13.99
    In stock

    • Fat: 6.7%
    • Protein: 85.4%
    • Hardness:
      ●●○○○

    Premium XL Thick & Tasty Beef Cows Ears These are our EXCLUSIVE extra large and extra thick cows ears. Not to be confused with our regular cows...

    View full details
    £0.00 - £0.00
    £0.00
    £13.99 - £49.99
    £13.99 - £49.99
    £13.99
  • HypoallergenicLow FatHypoallergenic Low Fat
    Single chicken foot

    Free Range Chicken Feet

    £0.00 - £74.99
    £0.00
    £12.99 - £74.99
    £12.99 - £74.99
    £12.99
    In stock

    • Fat: 9.7%
    • Protein: 57.9%
    • Hardness:
      ●●○○○

    Our free range chicken feet are 100% pure and natural chicken, air-dried to perfection.These crunchy little snacks are very healthy and are perfect...

    View full details
    £0.00 - £74.99
    £0.00
    £12.99 - £74.99
    £12.99 - £74.99
    £12.99
  • Low Fat
    Save up to £11.00 Save £0.00

    Thick Chicken Fillets

    £19.98 - £39.98
    £19.98 - £39.98
    £19.98
    £10.99 - £28.99
    £10.99 - £28.99
    £10.99
    In stock

    • Fat: 3%
    • Protein: 70%
    • Hardness:
      ●●●○○

    Our thick chicken fillets are 100% natural and air-dried to lock in nutrients and flavour.Not to be confused with small chicken fillets, these thic...

    View full details
    £19.98 - £39.98
    £19.98 - £39.98
    £19.98
    £10.99 - £28.99
    £10.99 - £28.99
    £10.99
    Save up to £11.00 Save £0.00
  • HypoallergenicHypoallergenic
    Rabbit Ears for Dogs
    Save up to £3.00 Save £0.00

    Rabbit Ears with Fur

    £8.99 - £52.99
    £8.99 - £52.99
    £8.99
    £8.09 - £49.99
    £8.09 - £49.99
    £8.09
    In stock

    • Fat: 21.5%
    • Protein: 46.8%
    • Hardness:
      ●●○○○

    Premium Natural Rabbit Ears with Fur - Hypoallergenic dog treat WPS Exclusive!  Our 100% natural dried rabbit ears are the highest quality availabl...

    View full details
    £8.99 - £52.99
    £8.99 - £52.99
    £8.99
    £8.09 - £49.99
    £8.09 - £49.99
    £8.09
    Save up to £3.00 Save £0.00

  • Premium Meaty Strips

    £4.99 - £28.99
    £4.99 - £28.99
    £4.99 - £28.99
    £4.99
    In stock

    • Hardness:
      ●○○○○

    Indulge your dog with our all-new Meaty Strips, the ultimate treat that combines delicious flavour with wholesome nutrition! Crafted from premium c...

    View full details
    £4.99 - £28.99
    £4.99 - £28.99
    £4.99 - £28.99
    £4.99
  • Save £4.00 Save £0.00

    100g Pigs Inner Ear Chunks

    £8.99
    £8.99 - £8.99
    £8.99
    £4.99
    £4.99 - £4.99
    £4.99
    In stock

    • Fat: 29.7%
    • Protein: 59.5%
    • Hardness:
      ●●●○○

    These are solid large chunks of inner ear pork meat.Our porky bites are perfect for dogs who can't manage our massive pigs ears and are a perfect s...

    View full details
    £8.99
    £8.99 - £8.99
    £8.99
    £4.99
    £4.99 - £4.99
    £4.99
    Save £4.00 Save £0.00
  • Hypoallergenic
    100g Baltic Sprats
    Save up to £4.00 Save £0.00

    Premium Baltic Sprats

    £8.99 - £34.99
    £8.99 - £34.99
    £8.99
    £5.99 - £30.99
    £5.99 - £30.99
    £5.99
    In stock

    • Fat: 21%%
    • Protein: 52%%
    • Hardness:
      ●○○○○

    Introduce your pup to new heights of flavor with our new Baltic Sprats! These premium fish treats are sure to excite your furry friend, providing a...

    View full details
    £8.99 - £34.99
    £8.99 - £34.99
    £8.99
    £5.99 - £30.99
    £5.99 - £30.99
    £5.99
    Save up to £4.00 Save £0.00
  • Low Fat

    NEW! Beef Bark Rolls with Hair

    £4.99 - £16.99
    £4.99 - £16.99
    £4.99 - £16.99
    £4.99
    In stock
    • Fat: 8%
    • Protein: 80%
    • Hardness:
      ●●●●○

    These substantial chews satisfy instinctual chewing behavior, while naturally helping to  gently clean teeth and gums, promoting better oral hygien...

    View full details
    £4.99 - £16.99
    £4.99 - £16.99
    £4.99 - £16.99
    £4.99
  • Low FatBritish Product
    Save up to £8.00 Save £0.00

    British Moon Bones

    £4.99 - £24.99
    £4.99 - £24.99
    £4.99
    £4.99 - £16.99
    £4.99 - £16.99
    £4.99
    In stock

    • Fat: 9%
    • Protein: 59%
    • Hardness:
      ●●●●○

    Moon Bones are a popular choice among dog owners for their natural and nutritious qualities. These treats are specifically designed to cater to dog...

    View full details
    £4.99 - £24.99
    £4.99 - £24.99
    £4.99
    £4.99 - £16.99
    £4.99 - £16.99
    £4.99
    Save up to £8.00 Save £0.00
  • Low Fat
    Save up to £22.00 Save £0.00

    Natural Beef Twists

    £11.99 - £44.99
    £11.99 - £44.99
    £11.99
    £7.99 - £22.99
    £7.99 - £22.99
    £7.99
    In stock

    • Fat: 3%
    • Protein: 56%
    • Hardness:
      ●●○○○

    Particularly well suited to puppies and older dogs, our beef bladder twists are a tasty low fat chew which can be given at any time. These are a s...

    View full details
    £11.99 - £44.99
    £11.99 - £44.99
    £11.99
    £7.99 - £22.99
    £7.99 - £22.99
    £7.99
    Save up to £22.00 Save £0.00
  • British Product

    Gourmet Dog Sausages - Liver Flavour

    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
    In stock

    • Fat: 21.9%
    • Protein: 43.4%
    • Hardness:
      ●○○○○

    Our premium quality liver gourmet sausages are a 100% British made natural dog chew & treat made in a DEFRA approved establishment using only t...

    View full details
    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
  • HypoallergenicLow FatHypoallergenic Low FatBritish Product
    500g Cod Jerky Crunchies
    Save up to £5.00 Save £0.00

    Premium Cod Jerky Crunchies

    £9.99 - £35.99
    £9.99 - £35.99
    £9.99
    £6.99 - £35.99
    £6.99 - £35.99
    £6.99
    In stock

    • Fat: 0.3%
    • Protein: 84.4%
    • Hardness:
      ●●●●○

    Part of our premium dried fish range, our 100% natural cod crunchies are perfect for dog training, to reward good behavior, or just as a tasty snac...

    View full details
    £9.99 - £35.99
    £9.99 - £35.99
    £9.99
    £6.99 - £35.99
    £6.99 - £35.99
    £6.99
    Save up to £5.00 Save £0.00
  • British Product

    Long Dog Sausages - Duck Flavour

    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
    In stock

    • Fat: 20.8%
    • Protein: 20.8%
    • Hardness:
      ●○○○○

    Our premium quality duck flavour gourmet long sausages are a 100% British made natural dog chew & treat made in a DEFRA approved establishment ...

    View full details
    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
  • British Product

    Long Dog Sausages - Rabbit Flavour

    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
    In stock

    • Fat: 14.1%
    • Protein: 26.8%
    • Hardness:
      ●○○○○

    New!Our premium quality Rabbit flavour gourmet long sausages are a 100% British made natural dog treat made in a DEFRA approved establishment using...

    View full details
    £0.00 - £0.00
    £0.00
    £7.99 - £19.99
    £7.99 - £19.99
    £7.99
  • Save £4.00 Save £0.00

    500g Pigs Inner Ear Pork Crunch/Porky Bites. Large Chunks.

    £14.99
    £14.99 - £14.99
    £14.99
    £10.99
    £10.99 - £10.99
    £10.99
    In stock

    These are solid large chunks of inner ear pork meat.Our porky bites are perfect for dogs who can't manage our massive pigs ears and are a perfect s...

    View full details
    £14.99
    £14.99 - £14.99
    £14.99
    £10.99
    £10.99 - £10.99
    £10.99
    Save £4.00 Save £0.00
  • Low Fat
    Single white beef head skin for dogs
    Save up to £3.00 Save £0.00

    White Dried Beef Head Skin/Scalp Strips. Tough Beef Chew/Treat/Reward

    £7.99 - £35.99
    £7.99 - £35.99
    £7.99
    £4.99 - £32.99
    £4.99 - £32.99
    £4.99
    In stock

    • Fat: 7.8%
    • Protein: 75.9%
    • Hardness:
      ●●●●○

    100% Natural White Beef Head Skin Strips Our natural dried beef headskin strips are an extra hard and tough beef chew for dogs from GRADE1 beef ski...

    View full details
    £7.99 - £35.99
    £7.99 - £35.99
    £7.99
    £4.99 - £32.99
    £4.99 - £32.99
    £4.99
    Save up to £3.00 Save £0.00
  • HypoallergenicLow FatHypoallergenic Low Fat
    Save up to £3.00 Save £0.00

    Treat Box: Lamb Ears

    £8.99 - £14.99
    £8.99 - £14.99
    £8.99
    £5.99 - £11.99
    £5.99 - £11.99
    £5.99
    In stock

    • Fat: 9.1%
    • Protein: 74.2%
    • Hardness:
      ●●○○○

    Our premium quality lamb ears are a delicious and healthy treat which help to maintain healthy teeth and gums and satisfy the natural chewing insti...

    View full details
    £8.99 - £14.99
    £8.99 - £14.99
    £8.99
    £5.99 - £11.99
    £5.99 - £11.99
    £5.99
    Save up to £3.00 Save £0.00
  • Save £2.00 Save £0.00

    500g Chicken Necks Dog Treats/Rewards

    £12.99
    £12.99 - £12.99
    £12.99
    £10.99
    £10.99 - £10.99
    £10.99
    In stock

    Our chicken necks are 100% pure and natural chicken, air-dried to perfection.These crunchy snacks are very healthy and are perfect to use as a trea...

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    £12.99
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    £12.99
    £10.99
    £10.99 - £10.99
    £10.99
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  • Hypoallergenic
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    Premium Goat Tripe Dog Treats

    £7.99 - £39.49
    £7.99 - £39.49
    £7.99
    £4.99 - £34.99
    £4.99 - £34.99
    £4.99
    In stock

    • Fat: 21.7%
    • Protein: 65.7%
    • Hardness:
      ●●○○○

    Our 100% natural goat tripe sticks are a rich and nutritious snack for your dog which are 100% digestible and hypoallergenic. 100% natural Gently ...

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    £7.99 - £39.49
    £7.99 - £39.49
    £7.99
    £4.99 - £34.99
    £4.99 - £34.99
    £4.99
    Save up to £6.00 Save £0.00
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