{"title":"This weeks top selling new products","description":null,"products":[{"product_id":"new-large-british-duck-necks","title":"Large British Duck Necks","description":"\u003cp\u003eUnlock the secret to your dog's ultimate health with our premium British Duck Necks! \u003cbr\u003e\u003cbr\u003eSourced from the highest quality British farms, our duck necks are rich in essential nutrients that support joint health, improve digestion, and promote dental hygiene. Each bite provides a natural source of glucosamine and chondroitin which are crucial for maintaining healthy joints and preventing arthritis. \u003cbr\u003e\u003cbr\u003eThe crunchiness of the necks helps clean your dog's teeth, reducing plaque and tartar build-up. \u003cbr\u003e\u003cbr\u003ePerfect for dogs with food sensitivities, our Duck Necks are a hypoallergenic delight. Unlike common protein sources that may trigger allergies, duck is a novel protein that is less likely to cause adverse reactions. This makes it an excellent choice for dogs with sensitive stomachs or those on a limited-ingredient diet. Your dog will love the rich, savoury flavour, and you can feel good knowing you are providing a treat that supports their overall well-being.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eComposition \u0026amp; Analysis:\u003c\/strong\u003e\u003cbr\u003e100% Duck\u003cbr\u003e\u003cspan\u003eP\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003erotein: 55%, Fat: 15%, Fibre: 0.5%, Ash: 15%, Moisture: 10%\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"WPS Pet Supplies","offers":[{"title":"5 Necks","offer_id":45455775858916,"sku":"5060933602844","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"15 Necks","offer_id":45455775891684,"sku":"5060933602851","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"20 Necks","offer_id":45455775924452,"sku":"5060933602868","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/9916\/5412\/files\/5.jpg?v=1722078591"},{"product_id":"new-round-beef-gullet","title":"Round Beef Gullet","description":"\u003cp\u003eOur Round Beef Gullet is a premium natural chew designed to keep your dog's teeth and gums healthy. Made from 100% beef oesophagus, this treat is rich in flavour and packed with nutrients. As your dog chews, the rough texture helps to scrape away plaque and tartar, promoting a cleaner mouth and fresher breath. It's a delicious way to support your dog's dental hygiene while satisfying their natural chewing instinct.\u003cbr\u003e\u003cbr\u003eEach piece is carefully selected and then air dried to retain maximum nutritional value to ensure your dog receives the best. It's perfect for all breeds and sizes, providing a wholesome and satisfying snack that supports an active lifestyle and muscle maintenance.\u003cbr\u003e\u003cbr\u003eMade from only 100% natural ingredients with no artificial additives or preservatives, this makes it a safe and healthy option for your pet.  Beef gullet is easily digestible, making it ideal even for dogs with sensitive stomachs.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eComposition \u0026amp; Analysis:\u003c\/strong\u003e\u003cbr\u003e100% Beef\u003cbr\u003eProtein: 87%, Fat: 3.5, Moisture: 12%, Crude Ash: 2%\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"WPS Pet Supplies","offers":[{"title":"100g","offer_id":45456475160804,"sku":"5060933602875","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"300g","offer_id":45456475193572,"sku":"5060933602882","price":10.99,"currency_code":"GBP","in_stock":true},{"title":"500g","offer_id":45456475226340,"sku":"5060933602899","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"1kg","offer_id":45456475259108,"sku":"5060933603674","price":30.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/9916\/5412\/files\/300g_f99da7b5-2b86-422e-b068-8fd3f5df15c0.jpg?v=1722081393"},{"product_id":"new-braided-beef-skin","title":"Braided Beef Skin","description":"\u003cp\u003eOur dried beef skin braids are a tasty chew for dogs from GRADE1 beef skin and the braided texture makes this chew not only interesting for dogs to chew on, but the ridges really get between the teeth to help keep them clean.\u003cbr\u003e\u003cbr\u003eThese are low odour, non-messy and are suitable for dogs of all ages and sizes as well as puppies over 12 weeks.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% natural\u003c\/li\u003e\n\u003cli\u003eAir Dried\u003c\/li\u003e\n\u003cli\u003eGrain \u0026amp; gluten free\u003c\/li\u003e\n\u003cli\u003eNo preservatives\u003c\/li\u003e\n\u003cli\u003eNo additives\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLow odour\u003c\/li\u003e\n\u003cli\u003eRAW feeding friendly\u003c\/li\u003e\n\u003cli\u003eSuitable for dogs of all sizes\u003c\/li\u003e\n\u003cli\u003eSuitable for puppies over 12 weeks\u003c\/li\u003e\n\u003cli\u003ePerfect for teething puppies\u003c\/li\u003e\n\u003cli\u003ePack sizes: 100g\/300g\/500g\/1kg\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eComposition:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e100% natural beef skin\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eAnalytical constituents:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003eProtein: 75.9%, \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eMoisture: 10.5% \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eFat: 7.8%, Ash: 4.6%\u003c\/span\u003e\u003c\/p\u003e","brand":"WPS Pet Supplies","offers":[{"title":"100g","offer_id":54865796333942,"sku":"5060933602974","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"300g","offer_id":54865796366710,"sku":"5060933602981","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"500g","offer_id":54865796399478,"sku":"5060933602998","price":10.99,"currency_code":"GBP","in_stock":true},{"title":"1kg","offer_id":57822373446006,"sku":"5060933604602","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/9916\/5412\/files\/500g_2ca8b777-3d3a-4fff-8e67-1d017b6a0ef1.jpg?v=1734283737"},{"product_id":"duck-wings","title":"Duck Wings","description":"\u003cp\u003eOur Dried Duck Wings for Dogs offer the perfect balance of flavour and function. These all-natural treats are air-dried to lock in protein-rich goodness, making them a fantastic source of essential amino acids, calcium, and phosphorus. \u003cbr\u003e\u003cbr\u003eEach crunchy wing satisfies your pup's instinct to chew while supporting joint health and strong bones. Free from fillers, preservatives, and artificial ingredients, these are guilt-free rewards your dog will beg for.\u003cbr\u003e\u003cbr\u003eAir-dried duck wings are a natural dental chew, gently scraping away plaque and tartar with every bite. They help promote healthy gums, fresher breath, and long-lasting satisfaction and are suitable for dogs of all sizes.\u003cbr\u003e\u003cbr\u003eIdeal for pups with sensitive stomachs or food allergies, our Dried Duck Wings are made from 100% duck -nothing else. That’s it. No grains, no gluten, no chicken, no additives. Just one clean, hypoallergenic protein source that’s easy to digest and gentle on sensitive digestive systems. Whether you're training, rewarding, or just showing some love, feel confident knowing you're giving your dog a treat that loves them back.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eComposition:\u003cbr\u003e\u003c\/strong\u003e100% Duck wings\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAnalytical Constituents:\u003cbr\u003e\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eCrude Oils \u0026amp; Fats 35%, \u003c\/span\u003e\u003cspan\u003eCrude Protein 50%, \u003c\/span\u003e\u003cspan\u003eCrude Ash 3.6%\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"WPS Pet Supplies","offers":[{"title":"100g","offer_id":55427180986742,"sku":"5060933603094","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"300g","offer_id":55427181019510,"sku":"5060933603100","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"500g","offer_id":55427182002550,"sku":"5060933603124","price":10.99,"currency_code":"GBP","in_stock":false},{"title":"1kg","offer_id":55427181052278,"sku":"5060933603148","price":18.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/9916\/5412\/files\/100g_c362971d-9026-4885-a709-05ad947b6dbf.jpg?v=1742990852"},{"product_id":"xl-turkey-feet","title":"XL Turkey Feet","description":"\u003cp\u003eXL Turkey feet are naturally packed with glucosamine, chondroitin, and collagen, giving joints the daily support big-boned pups crave. That irresistible \u003cem data-start=\"206\" data-end=\"219\"\u003emega-crunch\u003c\/em\u003e scrapes away tartar, polishing teeth while your dog feels like a primal hunter. Every foot is gently air-dried - never baked, so nutrients stay intact and the texture stays satisfyingly chewy rather than brittle.\u003c\/p\u003e\n\u003cp\u003eThese XL turkey feet average 7 inches\/20cm. The dense cartilage and thick tendons engage jaw muscles, channel excess energy, and curb destructive boredom. Because they’re single-ingredient and grain-free, you’re giving pure protein with no fillers to occupy your dog.\u003c\/p\u003e\n\u003cp\u003eOur Turkey Feet feet come from free-range European farms, contain zero additives or preservatives, and are lab-tested for pathogen safety. That makes them ideal for pups on elimination diets or owners who simply want to feed closer to nature. With only one simple ingredient, you can feel confident about every crunch.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e \u003cbr\u003e100% Turkey\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAnalytical Constituents:\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eProtein 40%, Fat 16%, Moisture 6%\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"WPS Pet Supplies","offers":[{"title":"5 Feet","offer_id":55816416002422,"sku":"5060933603469","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"15 Feet","offer_id":55816416035190,"sku":"5060933603476","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"20 Feet","offer_id":55816416067958,"sku":"5060933603483","price":43.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/9916\/5412\/files\/5a_6c6820cc-1e7a-4ce5-8484-149e62adf991.jpg?v=1750760329"},{"product_id":"whole-ram-horns","title":"Whole Ram Horns","description":"\u003cp\u003eWhole ram horns (also called lamb horns) are rugged, natural chews that keeps boredom at bay and tails wagging. These horns are built for serious gnawing, giving dogs that instinctive “I need to chew” outlet in a way that feels rewarding and calming. Perfect for dogs who power through softer treats, ram horns offer a long-lasting chew experience that can help keep your dog happily occupied.\u003c\/p\u003e\n\u003cp\u003eThe firm, textured surface of a natural ram horn helps provide a satisfying scraping action as your dog works through it. Many owners choose horns as a dental-friendly alternative to softer snacks because the chewing motion can support cleaner-feeling teeth and fresher breath over time. It’s a simple upgrade: a chew that feels good, lasts longer, and helps support everyday oral care.\u003c\/p\u003e\n\u003cp\u003eBig jaws? Determined chewer? Whole ram horns are a perfect option for dogs that need a challenge. Their tough structure is designed to stand up to enthusiastic chewing, making them a popular pick for aggressive chewers and households with dogs that get bored easily. When you want a chew that feels like a “special find” rather than another throwaway snack, a ram horn delivers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e100% Ram Horns\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAnalytical Constituents:\u003c\/strong\u003e\u003cbr\u003eProtein: 82%, Fat: 3%, Moisture: 8%, Ash: 2%\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"WPS Pet Supplies","offers":[{"title":"XS (50-70g)","offer_id":57092597580150,"sku":"5060933603841","price":5.59,"currency_code":"GBP","in_stock":true},{"title":"S (80-120g)","offer_id":57092597612918,"sku":"5060933604152","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"M (125-160g)","offer_id":57092597645686,"sku":"5060933604206","price":8.59,"currency_code":"GBP","in_stock":true},{"title":"L (180-230g)","offer_id":57092597678454,"sku":"5060933604275","price":10.99,"currency_code":"GBP","in_stock":true},{"title":"XL (230-280g)","offer_id":57092597711222,"sku":"5060933604312","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/9916\/5412\/files\/s.jpg?v=1768739249"},{"product_id":"flavoured-yak-bars","title":"Flavoured Yak Bars","description":"\u003cp\u003eOur flavoured Yak bars are tough chews which are very low in fat and high in protein, produced with all-natural ingredients using ancient recipes handed down by the people of the Himalayan regions of Nepal who have been consuming Yak milk bars for the nutritional and dental health benefits for centuries.\u003cbr\u003e\u003cbr\u003eMade in the traditional style of yak milk chews, these dense bars are designed to last longer than many everyday dog treats helping to keep busy mouths occupied while supporting natural chewing instincts. With delicious natural flavour options like \u003cstrong data-end=\"484\" data-start=\"432\"\u003ehoney, flaxseed, coconut, strawberry, blueberry, \u003c\/strong\u003eand \u003cstrong data-end=\"484\" data-start=\"432\"\u003emint\u003c\/strong\u003e, you can rotate tastes to keep treat time exciting and rewarding.\u003cbr\u003e\u003c\/p\u003e\n\u003ch5 data-end=\"616\" data-start=\"552\"\u003eIrresistible Flavours\u003c\/h5\u003e\n\u003cp\u003eThese flavoured Yak bars bring variety to your dog’s treat routine with mouth-watering options:\u003c\/p\u003e\n\u003cul data-end=\"1179\" data-start=\"793\"\u003e\n\u003cli data-end=\"846\" data-start=\"793\"\u003e\n\u003cstrong data-end=\"804\" data-start=\"795\"\u003eHoney\u003c\/strong\u003e for a naturally sweet, comforting taste\u003c\/li\u003e\n\u003cli data-end=\"846\" data-start=\"793\"\u003e\n\u003cstrong data-end=\"875\" data-start=\"849\"\u003eStrawberry \u0026amp; Blueberry\u003c\/strong\u003e for fruity treat-time excitement\u003c\/li\u003e\n\u003cli data-end=\"958\" data-start=\"911\"\u003e\n\u003cstrong data-end=\"921\" data-start=\"913\"\u003eMint\u003c\/strong\u003e for a fresher finish after chewing\u003c\/li\u003e\n\u003cli data-end=\"958\" data-start=\"911\"\u003e\n\u003cstrong\u003eCoconut\u003c\/strong\u003e for a tropical twist\u003c\/li\u003e\n\u003cli data-end=\"1179\" data-start=\"959\"\u003e\n\u003cstrong data-end=\"973\" data-start=\"961\"\u003eFlaxseed\u003c\/strong\u003e for a more wholesome, functional chew\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePerfect for treat rotation, picky chewers, and dogs that get bored of “the same old” chew, these flavours make it easier to find a favourite.\u003c\/p\u003e\n\u003cp data-end=\"1447\" data-start=\"1223\"\u003eYak dog chews are known for their \u003cstrong data-end=\"1288\" data-start=\"1263\"\u003efirm, durable texture\u003c\/strong\u003e, making them a great choice for dogs that like to gnaw, work, and stay engaged. They're fantastic for cleaning teeth and can be especially helpful for keeping dogs occupied during busy days, easing restlessness in the evening and supporting calm behaviour through focused chewing.\u003cbr\u003e\u003cbr data-end=\"1584\" data-start=\"1581\"\u003eYak chews are a simple way to add enrichment without mess, fuss, or constant replacement.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAvailable packs:\u003c\/strong\u003e\u003cbr\u003e5 Pack Assorted: 1 x honey, 1 x mint, 1 x coconut, 1 x strawberry, 1 x blueberry.\u003cbr\u003e3 Pack Assorted: 1 x mint, 1 x strawberry, 1 x blueberry.\u003cbr\u003e3 Pack Honey: 3 x bars with honey.\u003cbr\u003e3 Pack Flaxseed: 3 x bars with flaxseed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSize guidelines:\u003c\/strong\u003e\u003cbr\u003eSmall: 45-50g per bar.\u003cbr\u003eMedium: 70-75g per bar.\u003cbr\u003eLarge: 100-115g per bar.\u003c\/p\u003e\n\u003cdiv class=\"product-block\n            product-block--custom-liquid\"\u003e\n\u003cdiv class=\"custom-liquid\"\u003e\u003cimg alt=\"Yak bar infographic\" width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0604\/9916\/5412\/files\/infographicflavoured2.png?v=1770643657\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-block\n            product-block--key_details\"\u003e\n\u003cdiv style=\"--key-details-text-color: #1d1d1d; --key-details-icon-color: #1d1d1d; --key-details-background-color: #f5f3ed;\" class=\"key-details\"\u003e\n\u003csvg fill=\"none\" viewbox=\"0 0 44 45\" height=\"45\" width=\"44\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"presentation\" aria-hidden=\"true\" class=\"icon-information key-details__icon\"\u003e      \u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M22.1522 2.36196C10.5087 2.36196 1.06885 10.1591 1.06885 19.7786C1.11775 22.1736 1.70312 24.527 2.78188 26.6658C3.86063 28.8046 5.4053 30.6743 7.30218 32.1371L2.90218 42.6953L14.5842 36.0201C17.0313 36.799 19.5841 37.1954 22.1522 37.1953C33.7975 37.1953 43.2355 29.3981 43.2355 19.7786C43.2355 10.1591 33.7975 2.36196 22.1522 2.36196Z\"\u003e\u003c\/path\u003e      \u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M23.069 28.0286V17.0286C23.069 16.5424 22.8759 16.0761 22.532 15.7323C22.1882 15.3884 21.7219 15.1953 21.2357 15.1953H19.4023\"\u003e\u003c\/path\u003e      \u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M19.4023 28.0286H26.7357\"\u003e\u003c\/path\u003e      \u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M22.5662 10.5857C22.8194 10.5857 23.0246 10.7909 23.0246 11.0441C23.0246 11.2972 22.8194 11.5024 22.5662 11.5024C22.3131 11.5024 22.1079 11.2972 22.1079 11.0441C22.1079 10.7909 22.3131 10.5857 22.5662 10.5857\"\u003e\u003c\/path\u003e    \u003c\/svg\u003e\n\u003cdiv class=\"key-details__wrapper\"\u003e\n\u003cspan class=\"key-details__heading\"\u003eTIP:\u003c\/span\u003e\n\u003cp\u003eOnce your Yak bar is small enough to be swallowed, pop it in the microwave for 30-60 seconds until it puffs up. Once cooled, your dog can enjoy a delicious, crumbly honeycomb treat!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"WPS Pet Supplies","offers":[{"title":"5 Pack Assorted. (Small Bars)","offer_id":57257139437942,"sku":"5060933604350","price":14.99,"currency_code":"GBP","in_stock":false},{"title":"3 Pack Assorted. (Medium Bars)","offer_id":57257139470710,"sku":"5060933604398","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"3 Pack Assorted. (Large Bars)","offer_id":57257139503478,"sku":"5060933604718","price":19.99,"currency_code":"GBP","in_stock":false},{"title":"3 Pack Flaxseed. (Medium Bars)","offer_id":57257139536246,"sku":"5060933604985","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"3 Pack Flaxseed. (Large Bars)","offer_id":57257139569014,"sku":"5060933605104","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"3 Pack Honey. 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